
Simple Marketing for Smart People
The One Question You Need to Win Customers Without Gimmicks, Hype, or Hard Selling
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Narrado por:
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Billy Broas
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Tiago Forte
Acerca de esta escucha
Why do so many smart people struggle with marketing? The answer is simple: smart people love complexity, and complexity brews problems. But when it comes to marketing, simple is better. Unfortunately, marketing has become overly complicated. We are bombarded with marketing tools and tactics, gimmicks and fads, and countless social media channels. It’s overwhelming.
As a smart person, you don’t want to become a professional marketer. You offer a valuable product or service and want to attract more customers. Marketing isn’t your area of expertise—your subject matter is. Yet, you must do marketing—it’s essential to keep your business going. The solution is a return to simplicity. In Simple Marketing for Smart People, Billy Broas and Tiago Forte share their secret to cutting through the noise. Their approach is based on timeless principles, the human experience, and insights from the great copywriters of the past.
In this book, you will learn:
• A focusing question to guide all your future marketing efforts.
• Why, at its core, marketing is teaching.
• How to identify the beliefs your customers need to embrace your products and services.
With the strategies provided in this book, you will never have to feel overwhelmed, anxious, or disingenuous because of your sales efforts. Instead, you’ll educate your customers, see your sales grow, and build a business that sustains you and the lifestyle you dream of. Unlock the power of simplicity and embrace the smart person’s approach to marketing.
©2024 Billy Broas (P)2024 Billy BroasLos oyentes también disfrutaron...
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- De: Brendon Burchard
- Narrado por: Brendon Burchard
- Duración: 5 h y 4 m
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The world’s leading high-performance coach and multiple New York Times best-selling author Brendon Burchard delivers the six habits of personal growth that will help you create the life of your dreams. Forged from Brendon Burchard’s personal experiences, data from his GrowthDay app, and his many years as a high-performance coach, The 6 Habits of Growth presents the tools you need to construct the life of your dreams.
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Don’t bother
- De B. Sharpe en 10-30-22
De: Brendon Burchard
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Going Infinite
- The Rise and Fall of a New Tycoon
- De: Michael Lewis
- Narrado por: Michael Lewis
- Duración: 9 h y 35 m
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When Michael Lewis first met him, Sam Bankman-Fried was the world’s youngest billionaire and crypto’s Gatsby. CEOs, celebrities, and leaders of small countries all vied for his time and cash after he catapulted, practically overnight, onto the Forbes billionaire list. Who was this rumpled guy in cargo shorts and limp white socks, whose eyes twitched across Zoom meetings as he played video games on the side?
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really expected more rigor from Michael Lewis
- De Wowhello en 10-04-23
De: Michael Lewis
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Traction
- Get a Grip on Your Business
- De: Gino Wickman
- Narrado por: Kevin Pierce
- Duración: 6 h y 56 m
- Versión completa
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Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.
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this is for 50+ employee companies, not small ones
- De Ryan Taft en 03-06-18
De: Gino Wickman
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The Daily Stoic
- 366 Meditations on Wisdom, Perseverance, and the Art of Living
- De: Ryan Holiday, Stephen Hanselman
- Narrado por: Brian Holsopple
- Duración: 10 h y 6 m
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Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
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Not well made as audio
- De Andreas en 12-27-16
De: Ryan Holiday, y otros
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12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- De: Ryan Daniel Moran
- Narrado por: Ryan Daniel Moran
- Duración: 7 h y 38 m
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By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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Good, but a Little Misleading
- De Chris Love en 11-28-20
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The Creature from Jekyll Island
- A Second Look at the Federal Reserve
- De: G. Edward Griffin
- Narrado por: Mark Bramhall
- Duración: 24 h y 21 m
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This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
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Lost confidence in author
- De Amazon Customer en 07-11-20
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Declutter Your Home and Simplify Your Life
- De: Sophie Largen, The Great Courses
- Narrado por: Sophie Largen
- Duración: 1 h y 17 m
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Sophie Largen has made it her passion project to help motivate and encourage others by providing tips for efficient cleaning, organizing, and productivity. This practical guide will walk you through decluttering your spaces step by step. It will help you work through common pitfalls, and it will provide you with a plan for success for achieving a simplified—and more joyous—life.
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Not Realistic but It has Some Good Ideas
- De Gilbert M. Stack en 01-05-23
De: Sophie Largen, y otros
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Worthy
- How to Believe You Are Enough and Transform Your Life
- De: Jamie Kern Lima
- Narrado por: Jamie Kern Lima
- Duración: 11 h y 26 m
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Author Jamie Kern Lima's first, instant New York Times bestselling book Believe It, captured her journey of going from Denny's waitress to billion-dollar entrepreneur by learning to believe in herself. And now her second, much-anticipated, upcoming book Worthy, is the playbook for how YOU can believe in YOU! If you've ever struggled with self-doubt, felt like you don't have what it takes...or that who you truly are isn't enough, even if you're really good at hiding it from the world, WORTHY is for you.
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💫 We're so WORTHY! 🦋 Listen - Read - Share 🔆
- De Diana Yin en 02-22-24
De: Jamie Kern Lima
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Work It Out
- The New Rules for Women to Get Ahead at Work
- De: Mel Robbins
- Narrado por: Mel Robbins
- Duración: 11 h y 17 m
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Women get mixed messages about how to succeed at work, and research shows that much of the career advice aimed at men doesn't even work for women. We’re left wondering: How do you say no without being labeled difficult? How do you get paid what you’re worth? Should you go for that next big promotion, even though it’ll impact your family? Known for being 2018’s most-booked female speaker in the world and now a nationally-syndicated talk show host, Mel Robbins answers these questions and more with research-based strategies that you can put into action immediately.
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I love Mel Robbins!
- De The Quirky Ferret en 11-05-19
De: Mel Robbins
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Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind]
- Domina el juego de la riqueza [Mastering the Inner Game of Wealth]
- De: T. Harv Eker
- Narrado por: Ivan Villanueva
- Duración: 2 h y 17 m
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El autor estaba en bancarrota, en solo dos años y medio se convirtió en millonario y construyó una de las más grandes firmas de consultoría para el éxito. Con sus enseñanzas ha tocado la vida de millones de personas. Este audiolibro te enseña a observar como piensas. Es un reto a tus ideas que te limitan, a los razonamientos que no te apoyan y a tus acciones con respecto al dinero.
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El libro está bien, pero ES VERSION RESUMIDA
- De alexnvlp en 08-24-23
De: T. Harv Eker
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Indistractable
- How to Control Your Attention and Choose Your Life
- De: Nir Eyal, Julie Li
- Narrado por: Nir Eyal
- Duración: 5 h y 15 m
- Versión completa
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In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more. Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.
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Nothing new...
- De Erica en 12-24-19
De: Nir Eyal, y otros
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Manifest Now
- De: Idil Ahmed
- Narrado por: Idil Ahmed
- Duración: 4 h y 23 m
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Manifest Now provides a step-by-step guide with tools, techniques, and proven strategies to raise your frequency and create the reality you want. This audiobook is designed to guide you through the mental, physical, and spiritual aspects of manifesting and creating all that your heart desires. You'll learn how to start removing mental and emotional blocks so you can rediscover that manifesting is your natural birthright. You'll feel more confident, reconnected, and powerful as you listen.
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This is my first review of 2 years subscribed!
- De Rodrigo en 02-22-19
De: Idil Ahmed
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Caffeine
- How Caffeine Created the Modern World
- De: Michael Pollan
- Narrado por: Michael Pollan
- Duración: 2 h y 2 m
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Michael Pollan, known for his best-selling nonfiction audio, including The Omnivores Dilemma and How to Change Your Mind, conceived and wrote Caffeine: How Caffeine Created the Modern World as an Audible Original. In this controversial and exciting listen, Pollan explores caffeine’s power as the most-used drug in the world - and the only one we give to children (in soda pop) as a treat.
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Leaves much to be desired
- De Melody H en 02-02-20
De: Michael Pollan
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Lean Marketing
- More Leads. More Profit. Less Marketing
- De: Allan Dib
- Narrado por: Troy Duran
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You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.
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Great Title & Goals - Didn't Deliver on Substance
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Are you ready to make $10M? All you need is commitment, drive, a talent, high-value skill or knowledge to share with others through an information product, coaching service or agency offer… and this audiobook. For the first time outside of his exclusive coaching programme, William Brown reveals everything he’s learned about how to build and scale an incredibly successful e-learning business, making multiple millions of dollars along the way. He leaves no stone unturned, handing you the exact step-by-step blueprint needed for multi-seven-figure success–all you have to do is follow the steps.
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Great book to go over business and marketing principles
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Discover Your Message
- A 14-Day Guide to Uncover Your Calling and Find Your Niche as a Writer, Coach, or Speaker (Your Message Matters Series, Book 1)
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In a world overflowing with noise and distractions, how do you find your unique voice and purpose? In Discover Your Message, Jonathan Milligan presents a revolutionary 14-day journey that will transform how you see yourself as a writer, coach, or speaker. Through practical exercises, deep introspection, and guided reflection, this book unlocks the hidden potential within you, revealing your true calling and helping you carve out your distinctive niche.
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A must listen!
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The PARA Method
- Simplify, Organize, and Master Your Digital Life
- De: Tiago Forte
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- Duración: 1 h y 54 m
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Living a modern life requires juggling a ton of information. But we were never taught how to manage this information effectively so that we can find what we need when we need it. In The PARA Method, Tiago Forte outlines a simple and intuitive four-step system that will help us sort all the information flooding our brains into four major categories—Projects, Areas, Resources, and Archives—allowing us to manage our commitments while achieving our goals and dreams.
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Felt like a blog posts
- De Hamdy Ahmed en 08-21-23
De: Tiago Forte
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Building a Second Brain
- A Proven Method to Organize Your Digital Life and Unlock Your Creative Potential
- De: Tiago Forte
- Narrado por: André Santana, Tiago Forte
- Duración: 7 h y 29 m
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For the first time in history, we have instantaneous access to the world’s knowledge. There has never been a better time to learn, to contribute, and to improve ourselves. Yet, rather than feeling empowered, we are often left feeling overwhelmed by this constant influx of information. The very knowledge that was supposed to set us free has instead led to the paralyzing stress of believing we’ll never know or remember enough. Now, this eye-opening and accessible guide shows how you can easily create your own personal system for knowledge management, otherwise known as a Second Brain.
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Huge over promise
- De MARCELO F. en 03-15-23
De: Tiago Forte
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How to Live an Extraordinary Life
- De: Anthony Pompliano
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Anthony Pompliano has lived in a war zone, met and interviewed the world's wealthiest people, built and sold companies, invested in more than 200 businesses, formed friendships around the globe, started a loving family, and found happiness. Along the way, he has kept a personal list of the lessons he has learned. Now, in How to Live an Extraordinary Life, he writes 65 letters to his children laying out each lesson and how he learned it, and explaining how it can be applied by anyone in their life today.
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A letter that all of us can learn from
- De Justin en 02-02-25
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Lean Marketing
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You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.
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Great Title & Goals - Didn't Deliver on Substance
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- De: William Brown
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Are you ready to make $10M? All you need is commitment, drive, a talent, high-value skill or knowledge to share with others through an information product, coaching service or agency offer… and this audiobook. For the first time outside of his exclusive coaching programme, William Brown reveals everything he’s learned about how to build and scale an incredibly successful e-learning business, making multiple millions of dollars along the way. He leaves no stone unturned, handing you the exact step-by-step blueprint needed for multi-seven-figure success–all you have to do is follow the steps.
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Great book to go over business and marketing principles
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Discover Your Message
- A 14-Day Guide to Uncover Your Calling and Find Your Niche as a Writer, Coach, or Speaker (Your Message Matters Series, Book 1)
- De: Jonathan Milligan
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In a world overflowing with noise and distractions, how do you find your unique voice and purpose? In Discover Your Message, Jonathan Milligan presents a revolutionary 14-day journey that will transform how you see yourself as a writer, coach, or speaker. Through practical exercises, deep introspection, and guided reflection, this book unlocks the hidden potential within you, revealing your true calling and helping you carve out your distinctive niche.
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A must listen!
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The PARA Method
- Simplify, Organize, and Master Your Digital Life
- De: Tiago Forte
- Narrado por: Tiago Forte
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Living a modern life requires juggling a ton of information. But we were never taught how to manage this information effectively so that we can find what we need when we need it. In The PARA Method, Tiago Forte outlines a simple and intuitive four-step system that will help us sort all the information flooding our brains into four major categories—Projects, Areas, Resources, and Archives—allowing us to manage our commitments while achieving our goals and dreams.
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Felt like a blog posts
- De Hamdy Ahmed en 08-21-23
De: Tiago Forte
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Building a Second Brain
- A Proven Method to Organize Your Digital Life and Unlock Your Creative Potential
- De: Tiago Forte
- Narrado por: André Santana, Tiago Forte
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For the first time in history, we have instantaneous access to the world’s knowledge. There has never been a better time to learn, to contribute, and to improve ourselves. Yet, rather than feeling empowered, we are often left feeling overwhelmed by this constant influx of information. The very knowledge that was supposed to set us free has instead led to the paralyzing stress of believing we’ll never know or remember enough. Now, this eye-opening and accessible guide shows how you can easily create your own personal system for knowledge management, otherwise known as a Second Brain.
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Huge over promise
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Competitive Strategy
- Techniques for Analyzing Industries and Competitors
- De: Michael E. Porter
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Now nearing its 60th printing in English and translated into 19 languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world.
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Obviously Awesome
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- De: April Dunford
- Narrado por: April Dunford
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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The best and only book on positioning
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Traffic Secrets
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- De: Russell Brunson
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Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Slow Down Bro!!!
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De: Russell Brunson
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The 360 Degree Leader
- Developing Your Influence from Anywhere in the Organization
- De: John C. Maxwell
- Narrado por: Henry O. Arnold, John C. Maxwell - introduction
- Duración: 8 h y 57 m
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As one of the globe's most trusted leadership mentors, John C. Maxwell debunks the myths that hold people back from leaning into and developing their influence. In this inspiring call-to-action, he shows middle managers how to leverage their unique positions and become 360 degree leaders by exercising influence in all directions - up (to the boss), across (among their peers), and down (to those they lead).
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practical book with implementations
- De Harshal en 11-15-20
De: John C. Maxwell
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Tiny Experiments
- How to Live Freely in a Goal-Obsessed World
- De: Anne-Laure Le Cunff
- Narrado por: Anne-Laure Le Cunff
- Duración: 6 h y 25 m
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Life isn’t linear, and yet we try to mold it around linear goals: four-year college degrees, ten-year career plans, thirty-year mortgages. What if instead we approached life as a giant playground for experimentation? Based on ancestral philosophy and the latest scientific research, Tiny Experiments provides a desperately needed reframing: Uncertainty can be a state of expanded possibility and a space for metamorphosis. Neuroscientist and entrepreneur Anne-Laure Le Cunff reveals that all you need is an experimental mindset to turn challenges into self-discovery and doubt into opportunity.
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A Refreshing Take on Growth and Creativity!
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Hook Point
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- De: Brendan Kane
- Narrado por: Brendan Kane
- Duración: 8 h y 11 m
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Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount and Viacom, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whatever you’re promoting, this book is the essential guide for making it in our three-second world.
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90 min in - too much fluff
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Business Made Simple
- 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 6 h y 55 m
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It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
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Good content, but hated the constant sell
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Connect
- Building Exceptional Relationships with Family, Friends, and Colleagues
- De: David Bradford Ph.D., Carole Robin Ph.D.
- Narrado por: David Bradford Ph.D., Carole Robin Ph.D.
- Duración: 10 h y 19 m
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David Bradford and Carole Robin taught interpersonal skills to MBA candidates for a combined 75 years in their legendary Stanford Graduate School of Business course Interpersonal Dynamics (affectionately known to generations of students as "Touchy-Feely") and have coached and consulted hundreds of executives for decades. In Connect, they show listeners how to take their relationships from shallow to exceptional by cultivating authenticity, vulnerability, and honesty, while being willing to ask for and offer help, share a commitment to growth, and deal productively with conflict.
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Self Improvement
- De Christine Howland en 03-05-21
De: David Bradford Ph.D., y otros
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Never Enough
- From Barista to Billionaire
- De: Andrew Wilkinson
- Narrado por: Luke Daniels
- Duración: 8 h y 45 m
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Once a barista in a small cafe making $6.50 an hour, Andrew Wilkinson built a business valued at over a billion dollars by the time he was 36—and yet, his path to success was anything but a straight line. In Never Enough, Wilkinson pulls back the curtain on the lives of the ultra-rich, sharing insights into building a successful business that has been called a “Berkshire Hathaway, but for internet companies,” and a surprising first-person account of what it's actually like to become a billionaire.
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Fire Your Ghostwriter
- De Leah C. Day en 08-22-24
De: Andrew Wilkinson
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
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Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
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This Is Strategy
- Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 9 h y 27 m
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From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world. This is Strategy is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face.
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Lack of story and continuity
- De J. Parsons en 02-04-25
De: Seth Godin
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The AI-Driven Leader
- Harnessing AI to Make Faster, Smarter Decisions
- De: Geoff Woods
- Narrado por: Geoff Woods
- Duración: 6 h y 38 m
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Narración:
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The difference between growing your business and going out of business is your ability to think strategically. The problem is, most leaders are stuck in the operational weeds, struggling to find the time to make better strategic decisions. This challenge is only heightened by the rise of AI. While you know AI is the future, current demands leave you with no time to explore its benefits. Meanwhile, your competition is gaining an edge by integrating AI. The time to act is now.
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Few good tips but a bit repetitive
- De Amazon Customer en 02-19-25
De: Geoff Woods