Product Marketing Misunderstood
How to Establish Your Role, Authority, and Strategic Value
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Product Marketing Misunderstood
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Narrado por:
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Alex Picard
Acerca de esta escucha
Product marketing is not a new function. Just like sales, accounting, and so on, it’s been around for decades. The only difference is perception. Ask anyone what a sales rep does, and they’ll tell you they sell stuff. Ask about product marketers and…you’ll get wildly different answers at best, blank expressions at worst.
Anyone who really knows product marketing understands the tremendous value it adds to organizations, but not enough people seem to get it, which can make it notoriously hard for product marketing managers (PMMs) to get the recognition they deserve.
Product Marketing Misunderstood helps you apply the tools of your own trade to your job—positioning, messaging, research, personas, and more—helping your entire organization value what you do.
Created by the founder of the Product Marketing Alliance, this essential guide arms you with the tools you need to show colleagues past, present, and future that product marketing lies at the heart of your company.
©2022 Richard King, Bryony Pearce (P)2022 Richard King, Bryony PearceLos oyentes también disfrutaron...
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Lo que los oyentes dicen sobre Product Marketing Misunderstood
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total1 out of 5 stars
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Ejecución3 out of 5 stars
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Historia1 out of 5 stars
- Nate Johnson
- 03-28-23
This Book Was Misunderstood By Me... 🤣
I am a marketer / business consultant and bought this thinking it would share some insights into successful product marketing... offer tips on product marketing... things like this.
It does not.
If you are a product marketer in a large organization looking to further your career by understanding how to push ideas and justify your existence in a large organization this book is for you. I'm sure it's great at that.
I couldn't finish it though. It provided zero value if you are looking for tips, strategies, or ideas to make you a more effective at marketing a product.
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