Marketing Above the Noise
Achieve Strategic Advantage with Marketing That Matters
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Marketing Above the Noise
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Narrated by:
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Karen Saltus
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By:
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Linda J. Popky
About this listen
Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it's a lot of noise.
Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage, an approach to help cut through the clutter, stand out, and effectively build business. What's needed is a timeless framework - a way of looking at marketing as tied to both business growth and the building and nurturing of ongoing customer engagement.
It's time to move the focus from social media and evangelists, sales and marketing alignment, and the latest hot cloud-based marketing tools, to what really counts: convincing customers to trust you with their business - not just once, but time and time again.
©2015 Linda J. Popky (P)2015 Gildan Media LLCListeners also enjoyed...
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5 out of 5 stars
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thank you
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Performance4.5 out of 5 stars 125
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As a digital marketer, are you marketing banner ads or building brands? Do you even know what a brand decision tree or a category ladder is? Probably not. Well, it's not your fault. You most likely grew up inside of a digital marketing environment. You had no brand mentor. However, your future career success depends on your ability to grow from being a digital marketer to becoming a brand expert. Brands and Bulls**t. strips away the mystery of branding and gives you a branding primer necessary for every digital marketer.
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5 out of 5 stars
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Enjoyable and Slightly Mindblowing
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- Unabridged
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Overall4.5 out of 5 stars 177
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Performance4.5 out of 5 stars 162
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Story4.5 out of 5 stars 161
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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5 out of 5 stars
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Must read if you are looking for a way to improve your business
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- Length: 6 hrs and 55 mins
- Unabridged
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Overall4.5 out of 5 stars 91
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Performance4.5 out of 5 stars 81
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Story4.5 out of 5 stars 79
Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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5 out of 5 stars
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A must read for start ups
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By: Carter Reum, and others
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Killing Marketing
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- By: Joe Pulizzi, Robert Rose
- Narrated by: Joe Pulizzi, Robert Rose
- Length: 5 hrs and 45 mins
- Unabridged
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Overall4.5 out of 5 stars 178
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Performance4.5 out of 5 stars 155
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Story4.5 out of 5 stars 153
Killing your current marketing structure may be the only way to save it! Two of the world's top marketing experts reveal the next level of breakthrough success transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we've watched the entire world change the way it buys and stays loyal to brands.
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3 out of 5 stars
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Not Impressed
- By Eric Solano on 01-04-18
By: Joe Pulizzi, and others
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Loved
- How to Rethink Marketing for Tech Products
- By: Martina Lauchengco
- Narrated by: Martina Lauchengco
- Length: 6 hrs and 56 mins
- Unabridged
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Overall4.5 out of 5 stars 63
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Performance4.5 out of 5 stars 53
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Story4.5 out of 5 stars 53
The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.
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3 out of 5 stars
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nothing special
- By KwikC on 04-03-23
Critic reviews
What listeners say about Marketing Above the Noise
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- K. Ellis
- 05-03-17
Drivel follows by some abortion cheerleading.
The writing is trite and the narration cannot cover for the weak "jokes" the author attempts. The worst part was how she decided to use the abortion issue as an example of damaging a brand. Really? How is this example in anyway useful in her explanation of how to market above the noise? It's a pure political example of how the left brought forces to bare on a decent charity because that charity didn't fall in lock step with planned parenthood. It was a character assassination. It had nothing to do with marketing. I heatd this "example" and the first thought I had was "really? Even in a book supposedly on getting back to basics on marketing this partisan couldn't keep her damn leftist ideology subdued for a second? It wasn't a good listen up to that point (kept waiting for something useful) but when she hit abortion I hit stop. Don't waste your time unless your clamoring for some left wing zingers.
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