The Membership Economy

Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

De: Robbie Kellman Baxter

Narrado por: Tom Pile

Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition.

The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.

"As individuals grow frustrated with the burdens of owning, caring for, and storing too much stuff, they are looking for ways to minimize that stress. They are also experiencing a need for meaningful connection and community."

The membership-based business is a problem solver for both businesses and individuals. It spares people from the duties of ownership and provides a feeling of commonality and affiliation. For businesses it offers the opportunity to create a "forever customer" who remains loyal and participatory, even as the company shifts and changes. Membership allows for building direct relationships and continuously generates a data stream that can be tapped for a variety of purposes.

Ultimately it provides the cachet of belonging.

©2015 Robbie Kellman Baxter (P)2016 Audible, Inc.

Above average but that’s about it

Doesn’t really take you on the journey that is expected after the first few chapters.. but an interesting read nevertheless..

Straightforward and Insightful

This book is well written and easy to digest. I recommended it to several people.

Great book content but with poor quality reader.

Great content but could be better if the reader has passion in reading it.

Good Insight to the Membership Economy

This audio book is great place to start if you are planning to start or amend your business with the Membership model in mind. The book does get a little slow towards the end but finishes strong with a nice "how to" section.

Very insightful!

Where does The Membership Economy rank among all the audiobooks you’ve listened to so far?

It definitely ranks among the most practical ones. It provides great perspectives on how to develop a transition from your current working model to more updated version of membership.

What was one of the most memorable moments of The Membership Economy?

It does not provide only a theoretical approach, with case studies, but it also offers a next-step-guide of how to apply it to your own specific reality.

Which scene was your favorite?

The questionnaire presented in the last chapter.

Looking into the Membership Economy? THIS IS YOUR BOOK!

This is a wonderful place to iron out your thoughts about the membership economy. There’s so many businesses that can have subscription B2B or b2c plays. Need advice? Listen to the Authors Blog! She really is a Membership Mogul!

Its very good

Lots of great case studies and practical suggestions.

I found it helpful and comprehensive on strategy... Will definitely use as a reference guide.

Still very important.

Its publishing date goes back a decade or so. But it’s still very relevant and useful.

Fantastic information, great interviews. Recomeçar highly

Liked to learn experiences from entrepreneurs I business of activities that are real for small business owners.
Erich Willner

Solid insight into the changed world of business

Grow or die were the words told to me by the first billionaire that I met. This book takes the reader through a number of real world examples of how an organization leader can create an environment of continuous growth through membership models and cultures. Although not much to the "story" as should be expected, the focal point is on how to apply the strategies and learn from examples provided. I enjoyed this book because it challenged you to really listen and connect how your current organization could test some of the opportunities without having to follow a very linear path.