Make Some Noise
The Unconventional Road to Dominance
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Make Some Noise
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Narrated by:
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Ken Schmidt
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By:
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Ken Schmidt
About this listen
The former director of communications at Harley-Davidson and one of the most sought-after speakers in the world reveals his exhilarating, innovative approach to creating customer loyalty and marketplace dominance.
Ken Schmidt is a wanted man. His role in transforming Harley-Davidson Motor Company - one of the most celebrated corporate success stories in history - led business leaders all over the world to seek his guidance. After all, how many companies can get their customers to tattoo their logo on their arms?
After having worked with more than 1,000 companies worldwide, Schmidt is ready to share the secrets that spurred Harley-Davidson’s remarkable turnaround. An avid motorcycle enthusiast, Schmidt harnessed his passion for riding to create his famed Noise Cubed Trilogy - the three questions he asks every one of his clients. They assess a company’s positioning, competitiveness, and reputation and are the key ingredients for any successful corporation: what do the customers your business served yesterday say about your business when they’re talking about you to prospective customers? What do you want them to say? What are you doing to get them to say it?
In Make Some Noise, Schmidt shares his full-throttle approach for businesses and individuals alike. Anyone looking to become more competitive and grow customer loyalty can learn from the case studies and experiences he shares. From a nondescript heavy construction company, to the most high-end 'luxury' gas station in America, to Apple, and to his own personal landscaper, Schmidt illustrates how the answers to his trio of questions will yield a course of action to stand out in today’s marketplace.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio..
©2018 Ken Schmidt (P)2018 Simon & Schuster UKListeners also enjoyed...
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Go-Givers Sell More
- By: Bob Burg, John Mann
- Narrated by: Bob Burg, John Mann
- Length: 3 hrs and 47 mins
- Unabridged
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Overall5 out of 5 stars 1,479
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Performance4.5 out of 5 stars 1,224
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Story4.5 out of 5 stars 1,221
Most of us think of sales as convincing potential customers to believe or do something they don't really want to. But that cutthroat mentality makes the process much harder than it has to be—especially in an economic downturn, when customers are more suspicious and defensive. It's far more productive (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer.
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1 out of 5 stars
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Do you really not know that you give to get?
- By Sandy on 09-23-10
By: Bob Burg, and others
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All In
- How Great Leaders Build Unstoppable Teams
- By: Mike Michalowicz
- Narrated by: Mike Michalowicz
- Length: 7 hrs and 39 mins
- Unabridged
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Overall4.5 out of 5 stars 72
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Performance4.5 out of 5 stars 66
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Story4.5 out of 5 stars 66
ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
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5 out of 5 stars
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Outstanding
- By Lance Lawshe on 06-27-24
By: Mike Michalowicz
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The Little Big Things
- 163 Ways to Pursue EXCELLENCE
- By: Tom Peters
- Narrated by: Tom Peters
- Length: 11 hrs and 57 mins
- Unabridged
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Overall4 out of 5 stars 321
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Performance4 out of 5 stars 135
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Story4 out of 5 stars 135
"Years ago, I wrote about a retail store in the Palo Alto environs—a good one, which had a box of two-cent candies at the checkout. I subsequently remember that 'little' parting gesture of the two-cent candy as a symbol of all that is Excellent at that store. Dozens of people who have attended seminars of mine have come up to remind me, sometimes 15 or 20 years later, of “the two-cent candy story,” and to tell me how it had a sizable impact on how they did business."
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1 out of 5 stars
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Really hard to listen
- By Alexander on 06-03-10
By: Tom Peters
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The Wizard of Ads
- Turning Words into Magic and Dreamers into Millionaires
- By: Roy H. Williams
- Length: 4 hrs and 41 mins
- Unabridged
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Overall4.5 out of 5 stars 161
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Performance4.5 out of 5 stars 126
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Story4.5 out of 5 stars 122
With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to multiply the effectiveness of your advertising, understand the tug-of-war between intellect and emotion, and more.
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3 out of 5 stars
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If you have a hard time hearing don't waste your time
- By Michelle J on 01-09-17
By: Roy H. Williams
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The Customer Service Revolution
- Overthrow Conventional Business, Inspire Employees, and Change the World
- By: John R. DiJulius III
- Narrated by: Joel Richards
- Length: 4 hrs and 54 mins
- Unabridged
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Overall5 out of 5 stars 32
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Performance5 out of 5 stars 28
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Story5 out of 5 stars 28
In The Customer Service Revolution, DiJulius points out how numerous companies have made customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant. As a result of this customer service revolution, people are being treated differently, better, and in a way like never before. This is a result of how companies and management are treating their employees and how employees are treating each other and the customer - which ultimately permeates into people’s personal lives at home and in their communities.
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5 out of 5 stars
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Phenomenal practical guidance to taking care of our customers!
- By Nathan Unruh on 07-09-24
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Flipping the Switch
- Unleash the Power of Personal Accountability Using the QBQ!
- By: John G. Miller
- Narrated by: John G. Miller
- Length: 1 hr and 38 mins
- Unabridged
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Overall4.5 out of 5 stars 224
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Performance5 out of 5 stars 188
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Story4.5 out of 5 stars 189
In QBQ! The Question Behind the Question, John G. Miller revealed how personal accountability helps to create opportunity, overcome obstacles, and achieve goals by eliminating blame, complaining, and procrastination. The result? Stronger organizations, more dynamic teams, and healthier relationships. Now Miller takes listeners to the next level to show how they can use the power of the QBQ! and personal accountability every day. When a light switch is flipped the flow of energy that is released reaches the lightbulb in an instant, bringing it to life.
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4 out of 5 stars
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Quick listen
- By Shea on 09-20-23
By: John G. Miller
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Hug Your People
- The Proven Way to Hire, Inspire, and Recognize Your Employees
- By: Jack Mitchell
- Narrated by: James Boles
- Length: 6 hrs and 4 mins
- Unabridged
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Overall4.5 out of 5 stars 41
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Performance4.5 out of 5 stars 24
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Story4.5 out of 5 stars 25
In Hug Your People, Jack Mitchell shares his secrets for creating happy employees, secrets as simple as they are revolutionary.
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5 out of 5 stars
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good book.
- By Chance Woodal on 11-06-22
By: Jack Mitchell
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High-Hanging Fruit
- Build Something Great by Going Where No One Else WIll
- By: Mark Rampolla
- Narrated by: Mark Rampolla
- Length: 6 hrs and 51 mins
- Unabridged
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Overall5 out of 5 stars 93
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Performance5 out of 5 stars 77
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Story5 out of 5 stars 77
When Mark Rampolla filled a notebook with potential start-up ideas, his wife asked him some tough questions. What about this idea is exciting, beyond the possibility of a profit? How will it fit into a life that makes you and your family happy? How will it change the world? Eventually Mark found his great idea: coconut water. He had seen the developing world use coconut water, but this valuable resource was being discarded in the US. While taking on the beverage industry was a big goal - high-hanging fruit - it was worth the risk.
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1 out of 5 stars
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10 Chapter Infomercial
- By KIM WILLIAMSON on 02-16-20
By: Mark Rampolla
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Total Focus
- Making Better Decisions Under Pressure
- By: Brandon Webb, John David Mann
- Narrated by: Johnathan McClain, Brandon Webb
- Length: 7 hrs and 38 mins
- Unabridged
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Overall4.5 out of 5 stars 674
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Performance4.5 out of 5 stars 601
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Story4.5 out of 5 stars 598
Over his four deployments as a Navy SEAL sniper, Brandon Webb learned all about performing while experiencing heart-pounding stress. After returning to civilian life, he started his first business venture - and failed miserably. He realized that his big mistake was neglecting to apply what he already knew about focus under pressure. By drawing on the lessons of his SEAL training and early business struggles, Webb went on to build a second business, a media network called Hurricane.
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3 out of 5 stars
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Biography/ sales pitch.
- By Dennis on 01-10-18
By: Brandon Webb, and others
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The Mackay MBA of Selling in The Real World
- By: Harvey Mackay
- Narrated by: Tim Wheeler
- Length: 8 hrs and 34 mins
- Unabridged
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Overall4.5 out of 5 stars 79
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Performance4 out of 5 stars 67
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Story4 out of 5 stars 67
Harvey Mackay is a legend - his bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt were named by the New York Times as two of the most inspirational business books of all time. Now he’s back with the sum total of decades of sales know-how - teaching go-getters how to make the sale and hit the numbers, day in and day out. His advice is rooted in road-tested, real-world experiences and include tips on the Web, LinkedIn, and Facebook. The human touch is still the most important tool a salesperson has.
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2 out of 5 stars
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Empty rah-rah
- By Eric on 12-12-11
By: Harvey Mackay
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Hopping Over the Rabbit Hole
- How Entrepreneurs Turn Failure into Success
- By: Anthony Scaramucci
- Narrated by: Anthony Scaramucci
- Length: 6 hrs and 38 mins
- Unabridged
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Overall4 out of 5 stars 62
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Performance4 out of 5 stars 59
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Story4 out of 5 stars 59
Hopping Over the Rabbit Hole chronicles the rise, fall, and resurgence of SkyBridge Capital founder Anthony Scaramucci, giving you a primer on how to thrive in an unpredictable business environment. The sheer number of American success stories has created a false impression that becoming an entrepreneur is a can't-miss endeavor - but nothing could be further from the truth. Hopping Over the Rabbit Hole gives you the skills, insight, and mindset you need to be one of the winners.
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5 out of 5 stars
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Scaramucci is Key to Making America Great Again
- By Cynthia on 07-24-17
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Exceptional Service, Exceptional Profit
- The Secrets of Building a Five-Star Customer Service Organization
- By: Leonardo Inghilleri, Micah Solomon
- Narrated by: Sean Pratt
- Length: 5 hrs and 39 mins
- Unabridged
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Overall4.5 out of 5 stars 161
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Performance4.5 out of 5 stars 132
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Story4.5 out of 5 stars 132
In a tight market, your most powerful growth engine - and your best protection from competitive inroads - is this: Put everything you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become "walking billboards" who will happily promote your brand.
In Exceptional Service, Exceptional Profit, insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty.
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5 out of 5 stars
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Great book, recommended!
- By KLD on 07-03-15
By: Leonardo Inghilleri, and others
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Taking People With You
- The Only Way to Make Big Things Happen
- By: David Novak
- Narrated by: Sean Pratt
- Length: 6 hrs and 55 mins
- Unabridged
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Overall4.5 out of 5 stars 353
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Performance4.5 out of 5 stars 292
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Story4.5 out of 5 stars 290
David Novak learned long ago that you can't lead a great organization of any size without getting your people aligned, enthusiastic, and focused relentlessly on the mission. But how do you do that? There are countless leadership books, but how many will actually help a Taco Bell shift manager, a Fortune 500 CEO, a new entrepreneur, or anyone in between? Over his 15 years at Yum! Brands, Novak has developed a trademarked program he calls Taking People with You.
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2 out of 5 stars
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I would like to recommend this book... but can't.
- By Michael on 01-30-12
By: David Novak
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Know What You're For
- A Growth Strategy for Work, an Even Better Strategy for Life
- By: Jeff Henderson, John C. Maxwell - foreword
- Narrated by: Jeff Henderson
- Length: 5 hrs and 45 mins
- Unabridged
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Overall5 out of 5 stars 413
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Performance5 out of 5 stars 355
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Story5 out of 5 stars 351
Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum by unleashing the most powerful marketing force there is: lasting word-of-mouth support.
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5 out of 5 stars
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WOW!
- By Keehsa on 03-03-20
By: Jeff Henderson, and others
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Fred 2.0
- New Ideas on How to Keep Delivering Extraordinary Results
- By: Mark Sanborn, Margaret Kelly - foreword
- Narrated by: Stephen Bel Davies
- Length: 4 hrs and 40 mins
- Unabridged
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Overall4 out of 5 stars 80
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Performance4.5 out of 5 stars 76
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Story4 out of 5 stars 77
Nine years ago, best-selling author and business consultant Mark Sanborn introduced the world to Fred, his postman, who delivered extraordinary service in simple but remarkable ways. Fred’s story inspired millions. Companies - even, cities - were inspired to turn the ordinary into the extraordinary each day. Today, with stiff competition from the networked global economy, delivering extraordinary results is more important than ever. With Fred 2.0, Mark not only revisits the original Fred to gain new insights, but also equips all of us with new strategies to achieve more.
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4 out of 5 stars
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Excellent extension of The Fred Factor
- By Mike Henry Sr. on 02-07-15
By: Mark Sanborn, and others
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The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- By: Chris Brogan, Julien Smith
- Narrated by: Chris Brogan, Julien Smith
- Length: 6 hrs and 41 mins
- Unabridged
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Overall4 out of 5 stars 58
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Performance4 out of 5 stars 46
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Story4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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5 out of 5 stars
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Almost as good as Contagious
- By Bruce on 05-15-13
By: Chris Brogan, and others