
Rebuilding the Brand
How Harley-Davidson Became King of the Road
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast

Compra ahora por $14.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
L. J. Ganser
-
De:
-
Clyde Fessler
Acerca de esta escucha
In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard - of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s more, the charges were true.
By the mid-1980s, Harley couldn't produce enough bikes to keep the public happy. Dealers were selling bikes off the showroom floor, struggling to assuage customers' frustration. And today, Harley-Davidson is a model brand. Harley-Davidson isn't just a motorcycle company anymore. It is a community, a look, a source of self-expression, an all-American appeal for freedom - all expressed in one little logo.
So, what happened? How did Harley manage to pull itself from the fire, brush itself off, and ride off into the sunset? The secret: branding. Histories will tell you how Harley-Davidson closed the quality gap between Hogs and the cheaper, faster, sleeker Japanese bikes; how Harley used Japanese manufacturing methods to increase its cash flow; how Harley clawed its way back from the brink of bankruptcy. All these aspects were important to Harley's rise from the ashes, no doubt, and as such are discussed in this book. But the true power of the big, beautiful, orange-and-black machine that is Harley-Davidson lies in its image, the Bar and Shield, the brand. Rebuilding the Brand: How Harley-Davidson Became King of the Road is the story of how a core group led a team of not only marketing folks but also employees, management, dealers, and vendors to rebuild the Harley-Davidson image.
©2014 Clyde Fessler (P)2014 Audible Inc.Los oyentes también disfrutaron...
-
Let’s Ride
- Sonny Barger’s Guide to Motorcycling How to Ride the Right Way - for Life
- De: Sonny Barger, Darwin Holmstrom - contributor
- Narrado por: John McLain
- Duración: 6 h y 43 m
- Versión completa
-
General
-
Narración:
-
Historia
Hailed as the new essential resource for bikers, Let's Ride is today's most entertaining and authoritative guide to mastering the art of motorcycling. From choosing the right bike and keeping it finely maintained to sharpening riding techniques and achieving top performance, legendary biker icon Sonny Barger mines his lifetime of experience to provide advice, wisdom, wit, and never-before-told stories that will help fellow riders - new and veteran alike - survive the challenges of the road.
-
-
Forrest Gump narrator
- De guillermo en 03-09-22
De: Sonny Barger, y otros
-
Hell's Angel
- The Life and Times of Sonny Barger and the Hell's Angels Motorcycle Club
- De: Sonny Barger
- Narrado por: John Pruden
- Duración: 7 h y 41 m
- Versión completa
-
General
-
Narración:
-
Historia
Narrated by the visionary founding member, Hell's Angel provides a fascinating all-access pass to the secret world of the notorious Hell's Angels Motorcycle Club. Sonny Barger recounts the birth of the original Oakland Hell's Angels and the four turbulent decades that followed. Hell's Angel also chronicles the way the HAMC revolutionized the look of the Harley-Davidson motorcycle and built what has become a worldwide bike-riding fraternity, a beacon for freedom-seekers the world over.
-
-
A must for any true biker
- De Chris B en 06-20-15
De: Sonny Barger
-
Be Useful
- Seven Tools for Life
- De: Arnold Schwarzenegger
- Narrado por: Arnold Schwarzenegger
- Duración: 6 h y 19 m
- Versión completa
-
General
-
Narración:
-
Historia
The world’s greatest bodybuilder. The world’s highest-paid movie star. The leader of the world’s sixth-largest economy. That these are the same person sounds like the setup to a joke, but this is no joke. This is Arnold Schwarzenegger. And this did not happen by accident. Arnold’s stratospheric success happened as part of a process. As the result of clear vision, big thinking, hard work, direct communication, resilient problem-solving, open-minded curiosity, and a commitment to giving back. All of it guided by the one lesson Arnold’s father hammered into him above all: be useful.
-
-
A Clear Concise picture of vision and purpose
- De Empress Karen en 10-10-23
-
Riding with Evil
- Taking Down the Notorious Pagan Motorcycle Gang
- De: Ken Croke, Dave Wedge
- Narrado por: Will Damron
- Duración: 9 h y 42 m
- Versión completa
-
General
-
Narración:
-
Historia
Longtime ATF agent Ken Croke had earned the right to coast to the end of a storied career, having routinely gone undercover to apprehend white supremacists, gun runners, and gang members. But after a chance encounter with an associate of the Pagan Motorcycle Gang created an opening, he transformed himself into “Slam,” a monstrous, axe-handle wielding enforcer whose duty was to protect the leadership “mother club” at all costs.
-
-
Hooked from the First Line
- De J.A.Vess en 03-23-22
De: Ken Croke, y otros
-
Do It While You Still Can
- Motorcycle Escapades and Tribulations
- De: Nick Adams
- Narrado por: Nick Adams
- Duración: 4 h y 40 m
- Versión completa
-
General
-
Narración:
-
Historia
There are times when sitting on the couch in front of the TV seems infinitely preferable to rolling the motorbike out of the garage for a ride or putting the boots on to go for a hike, yet it’s rare that one regrets the effort. In this collection of motorcycling road trips, garage misadventures, bike reviews, and reminiscences, I try to convey my joy of riding, even when things don’t always work out perfectly. Life is short. The time is now. Do it while you still can.
-
-
Get out there!
- De Aaron David en 10-11-24
De: Nick Adams
-
Hell's Angels
- A Strange and Terrible Saga
- De: Hunter S. Thompson
- Narrado por: Scott Sowers
- Duración: 10 h y 39 m
- Versión completa
-
General
-
Narración:
-
Historia
Fear and Loathing in Las Vegas author Hunter S. Thompson rocked the literary world with his mind-bending style of Gonzo journalism. First published in 1966, Hell’s Angels is Thompson’s up-close and personal look at the infamous motorcycle gang during the time when its moniker was most feared.
-
-
Visions of the Future of Motorcycle Gangs
- De Joe Bloggs en 07-13-13
-
Let’s Ride
- Sonny Barger’s Guide to Motorcycling How to Ride the Right Way - for Life
- De: Sonny Barger, Darwin Holmstrom - contributor
- Narrado por: John McLain
- Duración: 6 h y 43 m
- Versión completa
-
General
-
Narración:
-
Historia
Hailed as the new essential resource for bikers, Let's Ride is today's most entertaining and authoritative guide to mastering the art of motorcycling. From choosing the right bike and keeping it finely maintained to sharpening riding techniques and achieving top performance, legendary biker icon Sonny Barger mines his lifetime of experience to provide advice, wisdom, wit, and never-before-told stories that will help fellow riders - new and veteran alike - survive the challenges of the road.
-
-
Forrest Gump narrator
- De guillermo en 03-09-22
De: Sonny Barger, y otros
-
Hell's Angel
- The Life and Times of Sonny Barger and the Hell's Angels Motorcycle Club
- De: Sonny Barger
- Narrado por: John Pruden
- Duración: 7 h y 41 m
- Versión completa
-
General
-
Narración:
-
Historia
Narrated by the visionary founding member, Hell's Angel provides a fascinating all-access pass to the secret world of the notorious Hell's Angels Motorcycle Club. Sonny Barger recounts the birth of the original Oakland Hell's Angels and the four turbulent decades that followed. Hell's Angel also chronicles the way the HAMC revolutionized the look of the Harley-Davidson motorcycle and built what has become a worldwide bike-riding fraternity, a beacon for freedom-seekers the world over.
-
-
A must for any true biker
- De Chris B en 06-20-15
De: Sonny Barger
-
Be Useful
- Seven Tools for Life
- De: Arnold Schwarzenegger
- Narrado por: Arnold Schwarzenegger
- Duración: 6 h y 19 m
- Versión completa
-
General
-
Narración:
-
Historia
The world’s greatest bodybuilder. The world’s highest-paid movie star. The leader of the world’s sixth-largest economy. That these are the same person sounds like the setup to a joke, but this is no joke. This is Arnold Schwarzenegger. And this did not happen by accident. Arnold’s stratospheric success happened as part of a process. As the result of clear vision, big thinking, hard work, direct communication, resilient problem-solving, open-minded curiosity, and a commitment to giving back. All of it guided by the one lesson Arnold’s father hammered into him above all: be useful.
-
-
A Clear Concise picture of vision and purpose
- De Empress Karen en 10-10-23
-
Riding with Evil
- Taking Down the Notorious Pagan Motorcycle Gang
- De: Ken Croke, Dave Wedge
- Narrado por: Will Damron
- Duración: 9 h y 42 m
- Versión completa
-
General
-
Narración:
-
Historia
Longtime ATF agent Ken Croke had earned the right to coast to the end of a storied career, having routinely gone undercover to apprehend white supremacists, gun runners, and gang members. But after a chance encounter with an associate of the Pagan Motorcycle Gang created an opening, he transformed himself into “Slam,” a monstrous, axe-handle wielding enforcer whose duty was to protect the leadership “mother club” at all costs.
-
-
Hooked from the First Line
- De J.A.Vess en 03-23-22
De: Ken Croke, y otros
-
Do It While You Still Can
- Motorcycle Escapades and Tribulations
- De: Nick Adams
- Narrado por: Nick Adams
- Duración: 4 h y 40 m
- Versión completa
-
General
-
Narración:
-
Historia
There are times when sitting on the couch in front of the TV seems infinitely preferable to rolling the motorbike out of the garage for a ride or putting the boots on to go for a hike, yet it’s rare that one regrets the effort. In this collection of motorcycling road trips, garage misadventures, bike reviews, and reminiscences, I try to convey my joy of riding, even when things don’t always work out perfectly. Life is short. The time is now. Do it while you still can.
-
-
Get out there!
- De Aaron David en 10-11-24
De: Nick Adams
-
Hell's Angels
- A Strange and Terrible Saga
- De: Hunter S. Thompson
- Narrado por: Scott Sowers
- Duración: 10 h y 39 m
- Versión completa
-
General
-
Narración:
-
Historia
Fear and Loathing in Las Vegas author Hunter S. Thompson rocked the literary world with his mind-bending style of Gonzo journalism. First published in 1966, Hell’s Angels is Thompson’s up-close and personal look at the infamous motorcycle gang during the time when its moniker was most feared.
-
-
Visions of the Future of Motorcycle Gangs
- De Joe Bloggs en 07-13-13
-
Exile on Front Street
- My Life as a Hells Angel...and Beyond
- De: George Christie
- Narrado por: Joe Barrett
- Duración: 8 h y 47 m
- Versión completa
-
General
-
Narración:
-
Historia
After 40 years in the Hells Angels, George Christie was ready to retire. As president of the high-profile Ventura charter of the club, he had been the yin to Sonny Barger's yang. Barger was the reckless figurehead and de facto world leader of the Hells Angels. Christie was the negotiator, the spokesman, the thinker, the guy who smoothed things out.
-
-
Geat story -awkward narration
- De Wilson Edwards en 05-05-18
De: George Christie
-
Vagos, Mongols, and Outlaws
- My Infiltration of America's Deadliest Biker Gangs
- De: Kerrie Droban, Charles Falco
- Narrado por: Jeffrey Kafer
- Duración: 7 h y 17 m
- Versión completa
-
General
-
Narración:
-
Historia
Despite lacking any experience with motorcycle gangs, Charles Falco infiltrated three of America's deadliest biker gangs: the Vagos, Mongols, and Outlaws. In separate investigations that spanned years and coasts, Falco risked his life, suffering a fractured neck and a severely torn shoulder, working deep under cover to bring violent sociopaths to justice.
-
-
no good.
- De Raymond en 03-20-16
De: Kerrie Droban, y otros
-
Under and Alone
- The True Story of the Undercover Agent Who Infiltrated America's Most Violent Outlaw Motorcycle Gang
- De: William Queen
- Narrado por: Don Leslie
- Duración: 8 h y 14 m
- Versión completa
-
General
-
Narración:
-
Historia
In 1998, William Queen was a veteran law-enforcement agent with a lifelong love of motorcycles and a lack of patience with paperwork. When a "confidential informant" made contact with his boss at the Bureau of Alcohol, Tobacco and Firearms, offering to take an agent inside the San Fernando chapter of the Mongols (the scourge of Southern California, and one of the most dangerous gangs in America), Queen jumped at the chance.
-
-
Great Listen
- De Richard en 02-14-07
De: William Queen
-
A Beginner's Guide to the Stock Market: Everything You Need to Start Making Money Today
- De: Matthew R. Kratter
- Narrado por: Mike Norgaard
- Duración: 1 h y 42 m
- Versión completa
-
General
-
Narración:
-
Historia
Amazon best-selling author and retired hedge fund manager Matthew Kratter will teach you the secrets that he has used to trade and invest profitably for the last 20 years. Even if you are a complete beginner, this book will have you trading stocks in no time. Are you ready to get started creating real wealth in the stock market?
-
-
Compact but a bit too fast-paced
- De Becca en 08-25-19
-
Make Some Noise
- De: Ken Schmidt
- Narrado por: Ken Schmidt
- Duración: 14 h y 7 m
- Versión completa
-
General
-
Narración:
-
Historia
Ken Schmidt is a wanted man. His role in transforming Harley-Davidson Motor Company - one of the most celebrated corporate success stories in history - led business leaders all over the world to seek his guidance. After all, how many companies can get their customers to tattoo their logo on their arms? In Make Some Noise, Schmidt shares his full-throttle approach for businesses and individuals alike. Anyone looking to become more competitive and grow customer loyalty can learn from the case studies and experiences he shares.
-
-
Truly a Different Approach for a Success Business
- De MemorizingPharmacology en 03-16-20
De: Ken Schmidt
-
The Everything Store
- Jeff Bezos and the Age of Amazon
- De: Brad Stone
- Narrado por: Pete Larkin
- Duración: 13 h
- Versión completa
-
General
-
Narración:
-
Historia
Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now.
-
-
Did you know how bad it is to work for Amazon?
- De Shamu from New York en 12-07-13
De: Brad Stone
-
The $100 Startup
- Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
- De: Chris Guillebeau
- Narrado por: Chris Guillebeau, Thomas Vincent Kelly
- Duración: 8 h y 14 m
- Versión completa
-
General
-
Narración:
-
Historia
Still in his early 30s, Chris is on the verge of completing a tour of every country on earth – he’s already visited more than 175 nations - and yet he’s never held a “real job” or earned a regular paycheck. Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back. In The $100 Startup, he tells you how to lead of life of adventure, meaning and purpose - and earn a good living.
-
-
This book is poison for new entrepreneurs
- De Nate Woodbury en 07-14-14
De: Chris Guillebeau
-
Prospect's Bible
- How to Prospect for a Traditional, Law-Abiding Motorcycle Club
- De: John E. Bunch II The Black Dragon National President
- Narrado por: John E. Bunch II
- Duración: 5 h y 4 m
- Versión completa
-
General
-
Narración:
-
Historia
Prospect’s Bible will guide you, step by step, through the process of realizing that dream. It will give you an edge your full patch brothers never had. It will give you clarity through the process and guide you to becoming the hottest running prospect your MC has ever seen! You will learn how to prospect for a traditional 99 percenter, law-abiding motorcycle club. You will learn MC protocol, biker set traditions, and outlaw one-percent MC history. You will learn the duties of the president, sergeant-at-arms, road captain, and other MC officers.
-
-
Good advice
- De The Colt en 12-15-22
-
Small Giants
- Companies That Choose to Be Great Instead of Big, 10th Anniversary Edition
- De: Bo Burlingham
- Narrado por: Bo Burlingham, Sean Pratt
- Duración: 10 h y 47 m
- Versión completa
-
General
-
Narración:
-
Historia
It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside 14 such remarkable companies.
-
-
fantastic book for small company builders
- De Amazon Customer en 08-01-17
De: Bo Burlingham
-
Roadside MBA
- Back Road Lessons for Entrepreneurs, Executives, and Small Business Owner
- De: Michael Mazzeo, Paul Oyer, Scott Schaefer
- Narrado por: Steve Gibbons
- Duración: 7 h y 25 m
- Versión completa
-
General
-
Narración:
-
Historia
While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off.
-
-
Love it
- De Craig en 03-30-15
De: Michael Mazzeo, y otros
-
The Birth of a Brand
- De: Brian Smith
- Narrado por: Brian Smith
- Duración: 7 h y 12 m
- Versión completa
-
General
-
Narración:
-
Historia
Brian Smith's story as the founder of the world-renowned UGG Australia brand is a hero's journey and roadmap to success with stories of achievements, failures, lucky breaks, and near disasters. Brian's guiding principle: You can't give birth to adults. Every company is conceived as an idea and birthed into reality, and the baby business grows through its infancy, toddler years, early youth, and tumultuous teens, to eventually arrive at maturity. For those who have yet to set their dreams into action or those who are already on the rocky road to success, this book is a candid, colorful, outrageous, enlightening adventure in product development, world-wide brand recognition, and star-struck fame and fortune.
-
-
Great for any struggling entrepreneur
- De Jennifer Horspool en 08-17-23
De: Brian Smith
-
Pour Your Heart into It
- How Starbucks Built a Company One Cup at a Time
- De: Howard Schultz, Dori Jones Yang
- Narrado por: Eric Conger
- Duración: 2 h y 55 m
- Versión resumida
-
General
-
Narración:
-
Historia
The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."
-
-
wish it wasn't
- De Melissa en 12-27-08
De: Howard Schultz, y otros
Relacionado con este tema
-
The Wawa Way
- How a Funny Name and Six Core Values Revolutionized Convenience
- De: Bob Andelman, Howard Stoeckel
- Narrado por: Dana Hickox
- Duración: 6 h y 12 m
- Versión completa
-
General
-
Narración:
-
Historia
Grahame Wood opened the first Wawa Food Market in 1964 as an outlet for Wawa dairy products. Since then, the convenience store has grown into a well-known company that competes against the biggest industry players in the world in three areas: fuel, convenience, and food, all while maintaining their personal approach and small business mentality. Now, almost 50 years later, Wawa has opened its first store in Florida and begun to play on the national field. How did it happen?
-
-
Great outline for success at anything...
- De Friend en 09-29-15
De: Bob Andelman, y otros
-
Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- De: Patrick Hanlon
- Narrado por: Alan Sklar
- Duración: 7 h y 50 m
- Versión completa
-
General
-
Narración:
-
Historia
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
-
-
Good book, hard to stay interested
- De Axiom Brevity en 11-21-16
De: Patrick Hanlon
-
Small Giants
- Companies That Choose to Be Great Instead of Big, 10th Anniversary Edition
- De: Bo Burlingham
- Narrado por: Bo Burlingham, Sean Pratt
- Duración: 10 h y 47 m
- Versión completa
-
General
-
Narración:
-
Historia
It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside 14 such remarkable companies.
-
-
fantastic book for small company builders
- De Amazon Customer en 08-01-17
De: Bo Burlingham
-
High-Hanging Fruit
- Build Something Great by Going Where No One Else WIll
- De: Mark Rampolla
- Narrado por: Mark Rampolla
- Duración: 6 h y 51 m
- Versión completa
-
General
-
Narración:
-
Historia
When Mark Rampolla filled a notebook with potential start-up ideas, his wife asked him some tough questions. What about this idea is exciting, beyond the possibility of a profit? How will it fit into a life that makes you and your family happy? How will it change the world? Eventually Mark found his great idea: coconut water. He had seen the developing world use coconut water, but this valuable resource was being discarded in the US. While taking on the beverage industry was a big goal - high-hanging fruit - it was worth the risk.
-
-
10 Chapter Infomercial
- De KIM WILLIAMSON en 02-16-20
De: Mark Rampolla
-
The Automatic Customer
- Creating a Subscription Business in Any Industry
- De: John Warrillow
- Narrado por: Don Hagen
- Duración: 5 h y 15 m
- Versión completa
-
General
-
Narración:
-
Historia
The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.
-
-
Can be applied to almost any business
- De C Mason en 02-25-15
De: John Warrillow
-
The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- De: Eric Ryan, Adam Lowry, Lucas Conley
- Narrado por: Sean Pratt, Eric Ryan, Adam Lowry
- Duración: 8 h y 14 m
- Versión completa
-
General
-
Narración:
-
Historia
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
-
-
Wow!!!!!
- De SPICELY ORGANIC SPICES en 03-19-17
De: Eric Ryan, y otros
-
The Wawa Way
- How a Funny Name and Six Core Values Revolutionized Convenience
- De: Bob Andelman, Howard Stoeckel
- Narrado por: Dana Hickox
- Duración: 6 h y 12 m
- Versión completa
-
General
-
Narración:
-
Historia
Grahame Wood opened the first Wawa Food Market in 1964 as an outlet for Wawa dairy products. Since then, the convenience store has grown into a well-known company that competes against the biggest industry players in the world in three areas: fuel, convenience, and food, all while maintaining their personal approach and small business mentality. Now, almost 50 years later, Wawa has opened its first store in Florida and begun to play on the national field. How did it happen?
-
-
Great outline for success at anything...
- De Friend en 09-29-15
De: Bob Andelman, y otros
-
Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- De: Patrick Hanlon
- Narrado por: Alan Sklar
- Duración: 7 h y 50 m
- Versión completa
-
General
-
Narración:
-
Historia
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
-
-
Good book, hard to stay interested
- De Axiom Brevity en 11-21-16
De: Patrick Hanlon
-
Small Giants
- Companies That Choose to Be Great Instead of Big, 10th Anniversary Edition
- De: Bo Burlingham
- Narrado por: Bo Burlingham, Sean Pratt
- Duración: 10 h y 47 m
- Versión completa
-
General
-
Narración:
-
Historia
It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside 14 such remarkable companies.
-
-
fantastic book for small company builders
- De Amazon Customer en 08-01-17
De: Bo Burlingham
-
High-Hanging Fruit
- Build Something Great by Going Where No One Else WIll
- De: Mark Rampolla
- Narrado por: Mark Rampolla
- Duración: 6 h y 51 m
- Versión completa
-
General
-
Narración:
-
Historia
When Mark Rampolla filled a notebook with potential start-up ideas, his wife asked him some tough questions. What about this idea is exciting, beyond the possibility of a profit? How will it fit into a life that makes you and your family happy? How will it change the world? Eventually Mark found his great idea: coconut water. He had seen the developing world use coconut water, but this valuable resource was being discarded in the US. While taking on the beverage industry was a big goal - high-hanging fruit - it was worth the risk.
-
-
10 Chapter Infomercial
- De KIM WILLIAMSON en 02-16-20
De: Mark Rampolla
-
The Automatic Customer
- Creating a Subscription Business in Any Industry
- De: John Warrillow
- Narrado por: Don Hagen
- Duración: 5 h y 15 m
- Versión completa
-
General
-
Narración:
-
Historia
The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.
-
-
Can be applied to almost any business
- De C Mason en 02-25-15
De: John Warrillow
-
The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- De: Eric Ryan, Adam Lowry, Lucas Conley
- Narrado por: Sean Pratt, Eric Ryan, Adam Lowry
- Duración: 8 h y 14 m
- Versión completa
-
General
-
Narración:
-
Historia
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
-
-
Wow!!!!!
- De SPICELY ORGANIC SPICES en 03-19-17
De: Eric Ryan, y otros
-
Free Prize Inside!
- The Next Big Marketing Idea
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 58 m
- Versión completa
-
General
-
Narración:
-
Historia
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
-
-
Another gem from Seth
- De Daryl en 12-29-09
De: Seth Godin
-
Shark Tank Jump Start Your Business
- How to Launch and Grow a Business from Concept to Cash
- De: Michael Parrish DuDell, Mark Cuban, Barbara Corcoran, y otros
- Narrado por: Michael Parrish DuDell
- Duración: 6 h y 5 m
- Versión completa
-
General
-
Narración:
-
Historia
From the ABC hit show Shark Tank, this book - filled with practical advice and introductions from the Sharks themselves - will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show.
-
-
Middle School material. Vague, no depth.
- De nate en 12-22-13
De: Michael Parrish DuDell, y otros
-
The Reinventors
- How Extraordinary Companies Pursue Radical Continuous Change
- De: Jason Jennings
- Narrado por: Jason Jennings
- Duración: 6 h y 10 m
- Versión completa
-
General
-
Narración:
-
Historia
Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts: former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used to getting exactly what they want when they want it, are no longer beholden to the corporate giants.
-
-
Good advice
- De Myers en 07-28-18
De: Jason Jennings
-
Alibaba
- The House That Jack Ma Built
- De: Duncan Clark
- Narrado por: Jim Meskimen
- Duración: 9 h y 9 m
- Versión completa
-
General
-
Narración:
-
Historia
In just a decade and a half, Jack Ma, a man from modest beginnings who started out as an English teacher, founded Alibaba and built it into one of the world's largest companies, an e-commerce empire on which hundreds of millions of Chinese consumers depend. Alibaba's $25 billion IPO in 2014 was the largest global IPO ever. A Rockefeller of his age who is courted by CEOs and presidents around the world, Jack is an icon for China's booming private sector.
-
-
Strange: Best part of story happens "off-screen"
- De Tristan en 09-02-16
De: Duncan Clark
-
The Strategist
- Be the Leader Your Business Needs
- De: Cynthia Montgomery
- Narrado por: Karen White
- Duración: 6 h y 29 m
- Versión completa
-
General
-
Narración:
-
Historia
Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
-
-
Slow going with an odd narrative tone
- De Benson Bumpkin en 08-06-12
-
The Self-Made Billionaire Effect
- How Extreme Producers Create Massive Value
- De: John Sviokla, Mitch Cohen
- Narrado por: Erik Synnestvedt
- Duración: 6 h y 17 m
- Versión completa
-
General
-
Narración:
-
Historia
Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first massmarket personal computer. Or what Steve Case might have done for PepsiCo if he hadn't left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross? Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires.
-
-
Waste of time!
- De Anonymous User en 05-30-20
De: John Sviokla, y otros
-
What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- De: Nicholas J. Webb
- Narrado por: James Foster
- Duración: 7 h y 1 m
- Versión completa
-
General
-
Narración:
-
Historia
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
-
-
Must read if you are looking for a way to improve your business
- De Anonymous User en 05-06-20
De: Nicholas J. Webb
-
The Yugo
- The Rise and Fall of the Worst Car in History
- De: Jason Vuic
- Narrado por: Erik Synnestvedt
- Duración: 8 h y 57 m
- Versión completa
-
General
-
Narración:
-
Historia
Six months after its American introduction in 1985, the Yugo was a punch line; within a year, it was a staple of late-night comedy. By 2000, NPR's Car Talk declared it "the worst car of the millennium." And for most Americans that's where the story begins and ends. Hardly. The short, unhappy life of the car, the men who built it, the men who imported it, and the decade that embraced and discarded it is rollicking and astounding, and it is one of the greatest untold business-cum-morality tales of the 1980s.
-
-
Better Than The Car!
- De Chris Reich en 08-25-10
De: Jason Vuic
-
Driving Honda
- Inside the World’s Most Innovative Car Company
- De: Jeffrey Rothfeder
- Narrado por: Mel Foster
- Duración: 10 h y 46 m
- Versión completa
-
General
-
Narración:
-
Historia
For decades there have been two iconic Japanese auto companies. One has been endlessly studied and written about. The other has been generally underappreciated and misunderstood. Until now. Since its birth as a motorcycle company in 1949, Honda has steadily grown into the world’s fifth largest automaker and top engine manufacturer, as well as one of the most beloved, most profitable, and most consistently innovative multinational corporations.
-
-
it was ok.
- De chris p en 11-16-18
-
Dream Year
- Make the Leap from a Job You Hate to a Life You Love
- De: Ben Arment
- Narrado por: Sean Pratt
- Duración: 7 h y 42 m
- Versión completa
-
General
-
Narración:
-
Historia
What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
-
-
Motivational!
- De ajanicad en 03-21-15
De: Ben Arment
-
Alibaba's World
- How a Remarkable Chinese Company Is Changing the Face of Global Business
- De: Porter Erisman
- Narrado por: George Newbern
- Duración: 6 h y 5 m
- Versión completa
-
General
-
Narración:
-
Historia
In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook, and Twitter combined. Alibaba, now the world's largest ecommerce company, mostly escaped Western notice for over 10 years, while building a customer base larger than Amazon's and handling the bulk of ecommerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?
-
-
Not bad
- De Daniel en 09-12-15
De: Porter Erisman
-
The Art of Innovation
- Lessons in Creativity from IDEO, America's Leading Design Firm
- De: Tom Kelley, Jonathan Littman - contributor, Tom Peters - foreword
- Narrado por: Nick Podehl
- Duración: 8 h y 56 m
- Versión completa
-
General
-
Narración:
-
Historia
IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.
-
-
This is an old book!
- De EPR review en 01-05-17
De: Tom Kelley, y otros
Lo que los oyentes dicen sobre Rebuilding the Brand
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
-
Total
-
Ejecución
-
Historia
- Shogun
- 08-28-20
Fantastic Book On Branding and Building Community
I own and run a business with a growing community, this book is filled with ideas, insight and wisdom. One of the few books I’ve listened to twice
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
-
Ejecución
-
Historia
- George Seimon
- 09-19-16
not my favorite business book
there are some gems in here. but its more a book promoting Harley than a book for a budding entrepreneur.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
-
Ejecución
-
Historia
- Daniel
- 07-31-15
Excellent read or should I say listen!
They made a mistake when they were talking about easy rider they said Jack Nicholson played the role but he did not it was Peter Fonda and Dennis Hopper they said it was Peter Fonda and Jack Nicholson but other than that it was a good lesson loved it.!
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
-
Ejecución
-
Historia
- Brad
- 09-07-15
awesome
great insight for any harley rider and enthusiast very informative and insightful highly highly recommend
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
-
Ejecución
-
Historia
- Anonymous User
- 09-22-17
Total shit if you wanted to learn
you will learn nothing from this. this is a history book but without the impact.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña