Love as a Business Strategy

Resilience, Belonging, and Success

By: Mohammad F. Anwar, Frank E. Danna, Jeffrey F. Ma, Christopher J. Pitre

Narrated by: Kelli Tager

To increase revenue, improve customer experience, and develop higher-performing teams, it’s time for leaders to stop looking for quick fixes to complex business problems and start building a culture of love.

Yes, love.

Anchored by Softway’s own transformational journey, Love as a Business Strategy offers a new, people-first framework for achieving any business outcome - written by folks that aren’t fans of run-of-the-mill business books.

As a matter of fact, Love as a Business Strategy is so chock-full of real-world examples of mistakes, heartbreak, and redemption that it sounds more like a juicy exposé than a business book.

Love as a Business Strategy steers clear from piety and theoretical concepts and instead shares grounded stories of resilient people running a real business. A business, as you’ll come to find out, that was on the brink of disaster before ‘love’ took hold. Love as a Business Strategy doesn’t preach or mislead, rather it lays out the blueprints for better business outcomes - like better employee engagement, enhanced patient experiences, and increased efficiency - then walks you through it step-by-step.

A better way of doing business is possible. The workplace revolution has arrived. Love as a Business Strategy will help you ditch the status quo, embrace humanity, and achieve lasting success.

©2021 Mohammad F. Anwar, Frank E. Danna, Jeffrey F. Ma, Christopher J. Pitre (P)2021 Mohammad F. Anwar, Frank E. Danna, Jeffrey F. Ma, Christopher J. Pitre

Not another “get solutions quick” book

I wasn’t quite sure what to expect when I selected this book. I guess the title just got my attention. The authors were extremely vulnerable about their past shortcomings and it’s a refreshing change from the vague “we made mistakes and now here’s were CRUSHING it” vibe of most books written in this vein. The Softway story is relatable to nearly anyone who has worked in a toxic environment. Seeing where they started to how they got to where they are now is worth a read.

Absolutely at the top of my list of company culture transformation books

Of the books, I’ve come across the touch upon bringing humanity back into the workplace, this is by far the best, most real and practical approach to bringing love into the workplace and in belonging, create what you could have as the most high performing team in your company. I this is now in my top recommending books.

Spot on but a little long

Definitely resonated with his book so I can entirety, although I do believe it could be a bit shorter. Nevertheless, I recommend this book.

Management must listen!

Enjoyable and inspiring story about a real company. Showed positive ways to improve management styles and how the right approach to success includes loving your people.

Putting others first is good business

Has Leadership, strategy, coaching, conflict resolution, caring for staff, etc as lessons. And has real world examples of things that weren’t good (like the fridge email!!) to learn from. I recommend it, flows well.

Foundational Principles for Life and Business Success

This book draws from many well known principles of success and delivers through enjoyable narrative writing. A must read!