It's Not Luck

Marketing, Production, and the Theory of Constraints

By: Eliyahu M. Goldratt

Narrated by: Rick Adamson

Using the unique business-novel format, It's Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager.

With an engaging voice and dynamic plot, Goldratt shows how to apply his Theory of Constraints (TOC) to achieve ongoing improvement in sales and marketing, inventory control, and production distribution. In addition, he introduces techniques for successful conflict resolution on both a business and a personal level.

©1994, 2014 Original material Goldratt1 Ltd. (P)2014 HighBridge Company

A gem by The Guru Mr. Goldratt...

Love this book... a must listen/read and repeat read for everyone... don't forget The Goal where Alex Rogo turns around a loss making plant into a star with each step of improvement explained by Mr. Goldratt... True masterpieces on continuous improvement...

In depth

I like the detail the author walks through for each scenario both in business and home life.

important book

Delves more into the thinking processes needed to successfully implement change in any segment of life.

Great content and great listening experience

The book is very worth listening. Like other Goldratt's business novels (e.g. The Goal and Critical Chain) the listening experience is so good that it is hard to interrupt listening.
Different from his other novels (which focus more on his findings in applied contexts), this book focuses on his the thinking process and how to apply it in different contexts, such as enterprise management and personal life conflicts.

Another Excellent Masterpiece by Mr. Goldratt

Would you recommend this audiobook to a friend? If so, why?

Yes,

What other book might you compare It's Not Luck to and why?

Other books of the author

What about Rick Adamson’s performance did you like?

His Intonation was amazing

Was there a moment in the book that particularly moved you?

Logical Thinking and Reality Tree

Better Than The Goal

The Goal is far more popular, but this is the book that introduces the thinking processes, which are more applicable, especially to those outside of production environments. However, like the goal, it doesn’t really tell you how to do the processes. It just serves as nice and introduction. But there are many other books that then get into the details.

Great book. Poor narration.

It's Not Luck is a wonderful book that provides an approachable introduction to the Theory of Constraints and the thinking processes. It is one of my favorite books.

When I first read it twenty years ago, I thought: "Here we go. Another author found one solution and thinks it solves all problems." But, I was wrong. Goldratt -- who I had the honor to meet later - did have something new that can help almost anyone analyze almost any problem. I can't recommend this book (in print form) highly enough.

So, I've been waiting for 20 years for the audiobook. Unfortunately, the narration is not up tot the standards I had hoped for.

The main problem is that pretty much all the characters other than Rogo sound like they are whining all the time, especially the women and children. Many characters sound alike, including the two board members and the plant managers. Even when one character is identified as having a British accent in the text, he has no accent in the narration. UGH!

Finally -- and I know this may be petty -- he pronounces Hilton Smyth's name wrong. I guess I was spoiled by the wonderful narration (dramatization, really) in The Goal.

To give the narrator a little credit, somehow he does describe the diagrams in the book such that you can visualize them. Not an easy feat.

OK. I still highly recommend this book based on it's content. Narration could be improved. You may want a non-audio edition nearby to review the diagrams, but it's really not necessary.

Amazing! Enjoyed every moment.

The story was engaging and fun. The principles in this book should be abbsessed over in my personal view. I Highly recommend this to any one with a drive to change and do it effectively.

A book about how to think

Being a story, this book is a really easy listen. I found myself engrossed in the story and learning about problem-solving at the same time.

Thinking Processes.

Eliyahu Goldratt's brilliant. His generic Thinking Processes must be required learning at ALL school levels.