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H2H: Человек для человека. Альтернатива B2B и B2C
- Брайан Кремер. Ключевые идеи книги
- Narrated by: Татьяна Маерс
- Length: 29 mins
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H2H: Человек для человека. Альтернатива B2B и B2C
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Publisher's summary
Маркетинг - это прежде всего общение. Общение - это эмоции. У бизнеса нет эмоций. У бренда нет эмоций. У продукта нет эмоций. Эмоции есть только у людей. И язык есть только у людей. Бизнес H2H, или социальный бизнес, не только открыт для общения с клиентами, но и учитывает их пожелания и критику.
Книга посвящена преимущественно маркетингу в соцсетях и дает много информации к размышлению для тех, кто имеет к нему отношение: SMM-менеджеров, контент-менеджеров, копирайтеров, специалистов по PR и маркетингу и предпринимателей.
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