80/20 Sales and Marketing
The Definitive Guide to Working Less and Making More
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80/20 Sales and Marketing
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Narrated by:
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Ron Allan
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By:
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Perry Marshall
About this listen
*Stop "just getting by"... Master the 80/20 rule and make more money without more work.*
When you know how to walk into any situation and see the 80/20's, you can solve almost any conversion problem.
*Any traffic problem. Any money problem.*
If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.
With powerful 80/20 software, you'll apply the Pareto Principle to:
- Slash time-wasters
- Locate invisible profit centers in your business
- Advertise to hyper-responsive buyers and avoid tire-kickers
- Gain coveted positions on search engines
- Differentiate yourself from rivals
- Gain esteem in your marketplace
Created by famed marketing consultant and best-selling author Perry Marshall, unique tools show you exactly how much money you're leaving on the table, and how to put it back in your pocket – then reinvest for even greater success.
You'll identify untapped markets, incremental improvements and high-profit opportunities, gaining time, and greater income potential. The Software Tools can be found here - 8020curve.com
©2013 Perry Marshall (P)2014 Perry MarshallListeners also enjoyed...
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- By Verified Amazon Customer on 12-27-21
By: Russell Brunson
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UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- By: Scott Stratten, Alison Stratten
- Narrated by: Allison Stratten, Scott Stratten
- Length: 6 hrs and 51 mins
- Unabridged
-
Overall4.5 out of 5 stars 54
-
Performance4.5 out of 5 stars 46
-
Story4.5 out of 5 stars 46
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
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5 out of 5 stars
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Authentic and genuine people
- By Karin Bertelsen on 06-30-20
By: Scott Stratten, and others
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Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 14 hrs and 53 mins
- Unabridged
-
Overall3.5 out of 5 stars 128
-
Performance4 out of 5 stars 53
-
Story4 out of 5 stars 55
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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3 out of 5 stars
-
The Reality of Reality Check
- By Ben on 08-18-09
By: Guy Kawasaki
-
The Barefoot Executive
- The Ultimate Guide to Being Your Own Boss and Achieving Financial Freedom
- By: Carrie Wilkerson
- Narrated by: Carrie Wilkerson
- Length: 6 hrs and 26 mins
- Unabridged
-
Overall4 out of 5 stars 192
-
Performance4.5 out of 5 stars 161
-
Story4.5 out of 5 stars 164
Don't think you have what it takes to run a business? It's time to reconsider. Carrie Wilkerson offers the opportunity to live life on your terms. Want to start your workday with e-mail and coffee on the back patio? Want the flexibility of joining your fourth grader on an all-day field trip? Are you ready to take that vacation you’ve been planning for years? Then you have a choice to make, and The Barefoot Executive will help jump-start your transition. You’ll learn: Your “why.” The most important question.
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1 out of 5 stars
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Where is the substance?
- By David on 06-21-12
By: Carrie Wilkerson
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Free Prize Inside!
- The Next Big Marketing Idea
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
-
Overall4.5 out of 5 stars 167
-
Performance4.5 out of 5 stars 106
-
Story4.5 out of 5 stars 107
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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4 out of 5 stars
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Another gem from Seth
- By Daryl on 12-29-09
By: Seth Godin
-
Meatball Sundae
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 4 hrs and 51 mins
- Unabridged
-
Overall4 out of 5 stars 236
-
Performance4.5 out of 5 stars 72
-
Story4 out of 5 stars 70
New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
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2 out of 5 stars
-
Meatball Godin
- By Oliver Nielsen on 09-11-08
By: Seth Godin
-
All In
- How Great Leaders Build Unstoppable Teams
- By: Mike Michalowicz
- Narrated by: Mike Michalowicz
- Length: 7 hrs and 39 mins
- Unabridged
-
Overall4.5 out of 5 stars 72
-
Performance4.5 out of 5 stars 66
-
Story4.5 out of 5 stars 66
ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
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5 out of 5 stars
-
Outstanding
- By Lance Lawshe on 06-27-24
By: Mike Michalowicz
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The Accidental Salesperson
- How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve
- By: Chris Lytle
- Narrated by: Gregory Linington
- Length: 5 hrs and 46 mins
- Unabridged
-
Overall4.5 out of 5 stars 271
-
Performance4.5 out of 5 stars 223
-
Story4.5 out of 5 stars 221
Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they aren't fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales.
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5 out of 5 stars
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First Day Confidence
- By Leela Vox on 01-12-19
By: Chris Lytle
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The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
-
Overall4 out of 5 stars 657
-
Performance4 out of 5 stars 369
-
Story4 out of 5 stars 361
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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5 out of 5 stars
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A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
-
The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- By: Chris Brogan, Julien Smith
- Narrated by: Chris Brogan, Julien Smith
- Length: 6 hrs and 41 mins
- Unabridged
-
Overall4 out of 5 stars 58
-
Performance4 out of 5 stars 46
-
Story4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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5 out of 5 stars
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Almost as good as Contagious
- By Bruce on 05-15-13
By: Chris Brogan, and others
-
Entrepreneurial You
- Monetize Your Expertise, Create Multiple Income Streams, and Thrive
- By: Dorie Clark
- Narrated by: Dorie Clark
- Length: 5 hrs and 29 mins
- Unabridged
-
Overall4.5 out of 5 stars 268
-
Performance4.5 out of 5 stars 237
-
Story4.5 out of 5 stars 238
What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, and bringing in a steady flow of new clients can be a daunting prospect.
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3 out of 5 stars
-
Alternative title: Ways to Earn Money Online
- By Oliver Nielsen on 02-12-18
By: Dorie Clark
-
Company of One
- Why Staying Small Is the Next Big Thing for Business
- By: Paul Jarvis
- Narrated by: Paul Jarvis
- Length: 7 hrs and 32 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,208
-
Performance4.5 out of 5 stars 1,016
-
Story4.5 out of 5 stars 1,008
Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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2 out of 5 stars
-
Starts out strong...
- By Oliver Nielsen on 05-02-20
By: Paul Jarvis
-
The Automatic Customer
- Creating a Subscription Business in Any Industry
- By: John Warrillow
- Narrated by: Don Hagen
- Length: 5 hrs and 15 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,041
-
Performance4.5 out of 5 stars 907
-
Story4.5 out of 5 stars 897
The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.
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5 out of 5 stars
-
Can be applied to almost any business
- By C Mason on 02-25-15
By: John Warrillow
-
What Would Google Do?
- By: Jeff Jarvis
- Narrated by: Jeff Jarvis
- Length: 9 hrs and 2 mins
- Unabridged
-
Overall4 out of 5 stars 1,102
-
Performance4 out of 5 stars 413
-
Story4 out of 5 stars 415
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
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1 out of 5 stars
-
Shallow and one-sided
- By JimmiJ on 02-04-09
By: Jeff Jarvis
-
The Mackay MBA of Selling in The Real World
- By: Harvey Mackay
- Narrated by: Tim Wheeler
- Length: 8 hrs and 34 mins
- Unabridged
-
Overall4.5 out of 5 stars 79
-
Performance4 out of 5 stars 67
-
Story4 out of 5 stars 67
Harvey Mackay is a legend - his bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt were named by the New York Times as two of the most inspirational business books of all time. Now he’s back with the sum total of decades of sales know-how - teaching go-getters how to make the sale and hit the numbers, day in and day out. His advice is rooted in road-tested, real-world experiences and include tips on the Web, LinkedIn, and Facebook. The human touch is still the most important tool a salesperson has.
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2 out of 5 stars
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Empty rah-rah
- By Eric on 12-12-11
By: Harvey Mackay
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3 out of 5 stars
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Could be summarized in one sentence
- By Alex on 05-30-21
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5 out of 5 stars
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Better Financial Control, Better Quality of Life
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In just over an hour, this audiobook reveals how to grow your business four times faster by eliminating 80 percent of wasted effort. This book is for business owners who are overworked, struggling to keep up with your ever-growing to-do list, often overwhelmed with getting things done. If you’ve wondered why you are working so hard to make so little money from your business, this audiobook reveals the clear path forward. Beyond time management, you’ll discover seven steps to scaling a prevailing business to accumulate wealth that lasts for generations.
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5 out of 5 stars
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Straight to the point.
- By Shoe geek on 03-18-24
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Get Out of Your Own Way
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2 out of 5 stars
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Was just OK
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4 out of 5 stars
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Excellent book
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3 out of 5 stars
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Could be summarized in one sentence
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2 out of 5 stars
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The Millionaire Fastlane (German edition)
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"Mit diesem Buch lernst du in zwei Tagen mehr als in zwei Jahren bei irgendwelchen Business-College-Kursen und es kostet dich einen Bruchteil." "Geh zur Schule, finde einen guten Job, spare 10 Prozent deines Gehalts, kaufe ein gebrauchtes Auto, vertraue deine Ersparnisse der Börse an, und eines Tages, wenn du 67 bist, kannst du reich in Rente gehen." Ist dieser Finanzplan der Mittelmäßigkeit wirklich ein verlässlicher Plan, um Wohlstand zu schaffen?
By: MJ DeMarco, and others
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The 1-Page Marketing Plan
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1 out of 5 stars
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You Need to buy Book to get key info
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The Richest Man in Babylon
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1 out of 5 stars
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This book is far too basic.
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The Happiness Advantage
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Our most commonly held formula for success is broken. Conventional wisdom holds that once we succeed, we’ll be happy; that once we get that great job, win that next promotion, lose those five pounds, happiness will follow. But the science reveals this formula to be backward: Happiness fuels success, not the other way around.
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2 out of 5 stars
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Save yourself the money, just watch the TED talk
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The LinkedIn® Book For Sales and Marketing
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Here are some key things to understand: LinkedIn is proven to be 277% more effective for lead generation than Facebook. On LinkedIn, you are allowed six times more connections than you are on Facebook. You get to have 30,000 connections on LinkedIn compared to only 5000 on Facebook. The average income of someone on Facebook and Instagram is $30,000 per year or less, while the average income of someone on LinkedIn is $100,000 per year or more. You have to look at the age demographics. The main age demographic for someone on Facebook and Instagram is 18-29 years old, while LinkedIn users tend...
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5 out of 5 stars
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Step by step great content!!
- By tajuan jones on 05-04-24
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12 Months to $1 Million
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By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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4 out of 5 stars
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Good, but a Little Misleading
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The 80/20 Principle
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- Unabridged
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Overall3.5 out of 5 stars 435
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Performance3.5 out of 5 stars 250
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Story3.5 out of 5 stars 252
Learn the secret of success by achieving more with less. Find out how you can tap the hidden potential of the 80/20 principle in your life. Richard Koch is a highly successful entrepreneur and investor. His 80/20 Principle - that 80 per cent of results flow from just 20 per cent of the causes - is the one true principle of highly effective people and organizations.
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1 out of 5 stars
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Mindnumbingly Simplistic
- By Consumer J on 05-12-08
By: Richard Koch
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Expert Secrets
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- Narrated by: Russell Brunson
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- Unabridged
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Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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3 out of 5 stars
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Good, but it’s totally different than the physical book.
- By Don Rhoads on 10-05-21
By: Russell Brunson
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Business Made Simple
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- By: Donald Miller
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Story4.5 out of 5 stars 302
It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
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3 out of 5 stars
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Good content, but hated the constant sell
- By Pablo Alejo on 01-22-21
By: Donald Miller
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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
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Overall5 out of 5 stars 12,241
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Performance5 out of 5 stars 10,421
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Story5 out of 5 stars 10,350
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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2 out of 5 stars
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Have you heard of the SB7 Framework?
- By Tyson on 01-29-18
By: Donald Miller
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Dotcom Secrets
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 39 mins
- Unabridged
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Overall5 out of 5 stars 1,122
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Performance5 out of 5 stars 901
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Story5 out of 5 stars 897
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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4 out of 5 stars
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Lots of good information BUT!
- By Verified Amazon Customer on 12-27-21
By: Russell Brunson
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The Richest Man in Babylon: Modern Language Edition
- By: Luke Wilson
- Narrated by: Rob Maxwell
- Length: 3 hrs and 33 mins
- Unabridged
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Overall5 out of 5 stars 20
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Performance5 out of 5 stars 18
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Story5 out of 5 stars 18
The Richest Man in Babylon is the most important and valuable personal finance book ever written. This book profoundly influenced successful entrepreneurs like Tony Robbins, Dave Ramsey, Suze Orman, and thousands of others.
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5 out of 5 stars
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Wealth for anyone who listens.
- By SBL on 10-16-24
By: Luke Wilson
What listeners say about 80/20 Sales and Marketing
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Carlos Garcia
- 03-30-15
Will want/need to hear it about 10 more times
Loved it. Maybe will need to buy the print copy to understand better many references to images, graphics and lists but it is for certain very useful and a enlightening.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Tameera Corporal
- 09-17-17
This is an excellent book !
The supplements make it even better, and I would suggest that you received them. The only issue is the diagrams that are mentioned in the book and urls that are referenced. Most of them are on the 80/20 supplements sheet, but a few aren't.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Sammy Ly
- 09-17-16
More than numbers
I have no background in business but the laws are very interesting. I stopped midway due to the business jargon, but finishing it was worth it. The last few chapters about god, poverty, nature was very insightful.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Frannie Koe
- 01-13-23
Great!
I can put this to use immediately!! I will listen again and again! So good!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 04-18-20
The best book
This one is a keeper. Great mentorship in this book on what to focus on and as someone who has a lot on their plate, I appreciate the clarity I am getting from this book. I have heard of Pareto’s rule before but this book is helping me take it into action in an area that I need it most - sales. Very useful info for my business and nonprofit work. The trick is not to just read but to implement. I don’t just listen but I also take notes and start planning next steps in my calendar. Don’t expect a book to make money for you. You have to implement.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- JaeJaeKay
- 04-06-17
This is a great book
It was great information throughout the whole book there was no upsell and it seems so genuine
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Inglath Cooper
- 06-18-15
Excellent and thought provoking!
So much here to apply and learn from. Glad to have discovered Perry Marshall. Highly recommend.
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Patricia
- 05-03-17
Fantastic Resource
Perry's book is a wealth of information straight from a top marketer with no bs. The used car commercial style of presenting does get a bit annoying by midway but no doubt the content is highly beneficial to any business owner.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- M. Gaytan
- 04-16-15
Very informative
Good information on little-known 80-20. I will definitely be using this mindset for my business. Thank you!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Stacy Estolas
- 02-18-16
Great Read
Loved this book. Have to listen again - so many great concepts to take notes about
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