Escape Velocity

Free Your Company's Future from the Pull of the Past

By: Geoffrey A. Moore

Narrated by: Rick Adamson

From the world’s leading high-tech strategist comes the definitive road map to help established companies create next-generation growth.

Geoffrey Moore’s now-classic Crossing the Chasm became a must-read book by presenting an innovative framework to address the make-or-break obstacle facing all high-tech companies: how to gain market share from early adopters and from mainstream consumers.

Based on 20 years’ experience advising the top leaders of many of the world’s most successful enterprises, Moore’s Escape Velocity offers a pragmatic plan to engage the most critical challenge that established enterprises face in the 21st-century economy: how to move beyond past success and drive next-generation growth from new lines of business.

As he worked with senior management teams, Moore repeatedly found that executives were trapped by short-term performance-based compensation schemes. The result was critical decision-makers overweighting their legacy commitments, an embarrassingly low success rate in new-product launches, and a widespread failure to sustain any kind of next-generation business at scale.

In Escape Velocity, Moore presents a cogent strategy for generating future growth within an established enterprise. Organized around a hierarchy of powers—category power, company power, market power, offer power, and execution power—this insightful work shows how each level of power can be orchestrated to achieve overall success.

Drawing from thousands of hours spent face-to-face with CEOs and their teams, Moore presents case examples and best practices. While his experience is deeply rooted in the high-tech sector, his models and techniques apply well beyond this arena, including to the public sector.

At a time when the world is looking to established enterprises for growth and stability, Moore’s analysis is penetrating and his prescriptions are right on the mark. Escape Velocity gives executives and their teams a practical way forward to take advantage of the opportunities amid industry and economic disruptions.

Download the accompanying reference guide.©2011 Geoffrey A. Moore (P)2011 HarperCollinsPublishers

Voice doesn't match Velocity

Although the narrator has a great signature voice, the voice doesn't fit the work here. The voice would be perfect for reading The Outsiders by S. E. Hinton, not a business book.

The content is good however, and I bought the hardcover copy to finish it.

Excellent source of ideas for executive management

Where does Escape Velocity rank among all the audiobooks you’ve listened to so far?

I am in middle management, and this sounded like a good source of information for Sr. management. I did not follow all the concepts that were discussed because that is still above my pay grade. But it sound like a good source of ideas to manage a diverse set of projects/programs, and how to expand your companies foot print in the marketplace.

So bad I did not finish it.

Would you try another book from Geoffrey A. Moore and/or Rick Adamson?

No

What didn’t you like about Rick Adamson’s performance?

Long winded .... It just droned on and on .... It was like Ben Stein in Ferris Bueller's day off ..... not to say the reader was doing a bad job... It was just a bad book ... YAWN