Design-Driven Growth

Strategy & Case Studies For Product Shapers

By: Molly Norris Walker

Narrated by: Susan Marlow

Here’s the cold, hard truth: Ideas are cheap. Product follow-through is where the money is spent and made. That’s where heroes are forged, and excellent product design sparks what eventually becomes major growth. Today, products need to grow their user bases...from scratch, again and again. This book is a guide to the vital work of shaping a product into its sustaining engine. It’s a design-focused companion to methodologies like product-led growth.

What is design-driven growth?

Design-driven growth is a repeatable process for teams to smash growth targets through design experimentation at scale. This strategy disrupts that separation. It’s not just about user experience, nor business impact, but how to deftly combine both of these into a winning strategy.

Who is this book for?

Design-Driven Design answers the question, “I’ve launched - now what?” It is relevant to anyone working on digital product performance, no matter their job title. This book is for hands-on product shapers, who care about advancing the business through user experience.

This book is for global practitioners outside of the Silicon Valley bubble, from early-stage startups to mature scale-ups across the private, public, and social sectors.

What is the book about?

This one-sitting listen is broken into the following chapters:

• "Defining Growth"
• "Simplifying Value Propositions"
• "Crafting Growth Funnels and Loops"
• "Building Personalization at Scale"
• "Seeking Expansion at B2B Companies"

Each chapter includes real-world case studies that emphasize low-cost and easy starting points to further your growth journey.

Praise:

"Product professionals must go beyond design thinking to add experiment rigor and metrics to not only product design, but to the entire customer journey. Molly lays out simple and concrete steps how to do so." (Brant Cooper, The New York Times best-selling author of The Lean Entrepreneur)

“Molly's book is concise, actionable, and relatable, with case studies illustrating each point.” (Tela Andrews, CEO, 1Brand)

©2018 Molly Norris (P)2018 Molly Norris

Where Product and UX in intercect

This is a great little book with a lot of ideas of how to use UX and product management strategies specifically for growth. While not strictly a book about UX, it does speak to where the two disciplines come together, and I think we'll be useful for anyone working on a software team.

I love that it's short and succinct and full of actionable insights. Totally worth the money and time.

Too expensive for the length of the audio

My only complain is that.
I forgot to check the length and was expecting a longer audiobook.
:/

Interesting but nothing new

For people who work in the field, many of the mentioned topics are not new.
The book is about data driven ux and ux driven data. The author sums up nicely the different steps/methods to grow, it is a nice reminder.

Great intro on growth design

As someone who's learning growth design, I really liked the way this book provided a broad overview with some solid frameworks / guides for getting started. Probably the most helpful thing that I've seen some other reading materials miss out on is actual examples with narratives and resulting data. It's hard to know if this book is missing anything important, but as a newcomer it did feel like a good starting point.

Great Audio Book

very informative but just short but provides good information to go back and listen again.

Easy to follow

Love it! Very easy to consume. it also has diverse range of examples making the concept of growth design easy to understand.

Excellent overview of how to design for growth

Molly does a great job simplifying how user experience, personalization, and experimenting with data plays a big part in growth design. I learned quite a bit from this audiobook. Now I'm excited to dive in deeper to other areas of growth.

A gold mine - going to listen again and again!

This book is a treasure trove of clearly and expertly articulated tips and hacks that are useful not only for UX people but product and marketing people as well. I find the compact length to be a feature, not a bug. In true UX style, it is exactly what the "user" (aka reader / listener) needs laid out in a clear concise manner. I intend to repeatedly listen to cement the concepts in my mind and integrate many of the principles from the case studies into my professional life.

Empowering the potential for Design & Growth

Molly does a great job breaking down the seemingly complex concepts for Growth for businesses and designers solving Growth problems. Given her experience designing in international markets, she has captured use cases from the lesser-known, yet impactful stories on Growth.

boring, no substance, not engaging

I learned nothing. not engaging at all. lots of talking, but little is insightful. unorganized and poorly explained thoughts. no use of storytelling (do we really need to explain the value of storytelling still?) no truly useful content. I didnt bookmark or take note of anything.

very rigid tone, meaning very technical and dry way of writing. like it's a report. not a friendly, engaging, story.
LOADED with industry terms, and none are
defined. its unclear who the target audience is for this book. industry jargon makes me think it's for UX practitioners, but the topics make me think its for business leaders? neither are appealed to.
I do not recommend.