
They Ask, You Answer
A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated
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Narrado por:
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Marcus Sheridan
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De:
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Marcus Sheridan
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In today's digital age, the traditional sales funnel-marketing at the top, sales in the middle, customer service at the bottom - is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company - but only if your content strategy puts your answers at the top of those search results. It's a simple and powerful equation that produces growth and success: They Ask, You Answer.
Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth.
They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today's internet-savvy buyers.
©2019 Marcus Sheridan (P)2019 Gildan MediaLos oyentes también disfrutaron...
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Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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Almost as good as Contagious
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Book Yourself Solid, Third Edition
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Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
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One of the best.
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The Referral Engine
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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A misleading Title results in a hidden gem
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The Art of the Start 2.0
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Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
- De Lee en 06-15-15
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Expert Secrets
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Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Good, but it’s totally different than the physical book.
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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Must read if you are looking for a way to improve your business
- De Anonymous User en 05-06-20
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Your message has the ability to change someone's life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone's health, grow a company, or more... But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it.
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Good for stimulating thought short on substance
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Epic Content Marketing, Second Edition
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Oversubscribed is the guide to transforming your business into one which customers fight over! Author Daniel Priestley, a successful entrepreneur who has built and sold businesses around the world, shares proven, real-world methods that will not only grab customers’ attention, but will also have them lining up to buy from you. This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business.
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In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry, and many other fascinating and diverse true-life examples.
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In Master Your Time, Master Your Life, Tracy explains why tackling the right project at the right time is of the utmost importance. Based on the most recent research into the field of productivity as well as the author's personal experiences and those of his clients, Tracy argues that we may be stuck on something because of one simple thing: The timing isn't right.
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Great material. Audio quality lacking.
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Are you communicating or just talking?
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Entrepreneur Revolution
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Technological shifts have allowed micro-businesses to compete with large corporations. Small business can now have a global footprint, can be structured in low tax environments, move products anywhere in the world, and access unprecedented levels of support. Entrepreneur Revolution means taking the initiative to do something that you love, something that you're good at, and something that will make you money. This masterclass in gaining an entrepreneurial mindset will reveal how to change the way you think, the way you network, and the way you make a living.
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!!!! Good !!!!! Should be a chapter, not book!!
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.
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Good insight but to many backlinks to podcasts
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The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling.
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I don't like the narrator.
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Derral Eves has generated over 60 billion views on YouTube and helped channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what listeners can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage.
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The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business, and author Mark Roberge has actually done it using a unique methodology that he shares with his listeners. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world.
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This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:
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As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect - and they do it all the time. "But how?" you ask, "In the age of the Internet, isn't cold-calling dead?" Now, in his new audiobook, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.
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recycles a lot of common info
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The Content Fuel Framework
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In The Content Fuel Framework, trained journalist and award-winning content marketer Melanie Deziel shows you how to maximize your creativity by systematizing it. No more writer's block. No more asking, "what should I post"? How can you fill all those web pages, social feeds, blogs, and newsletters, every single day? The Content Fuel Framework will challenge you - and enable you - to tell stories in entirely new ways. It's an adaptable and evergreen guide you'll come back to again and again.
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Lo que los oyentes dicen sobre They Ask, You Answer
Con calificación alta para:
Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- TohirT
- 08-23-23
Surprisingly good summary that takes a minute to get going.
I work in digital marketing and I walked into this book thinking that there will not be any surprises for me. Well, although the information was familiar, I think Marcus did an amazing job summarizing and structuring the approach. It got me thinking about how I can do a better job for my brand.
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- Pablo
- 10-25-23
Good book.
Really repetitive but that’s what you need. And that’s what the book is about: They Ask. You answer.
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- Amazon Customer
- 08-23-24
The customer is always right!
Great book that helps you think “what would I want as the customer? 🤔”. Who cares what the competition is doing, make the product you would want.
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- Jennifer
- 03-15-22
Thank you for telling it like it is!
Love how glaringly obvious Marcus’ thoughts are in this book. Of course obvious is sometimes hard to swallow but the validity of They Ask, You Answer are undisputed.
Thank you as always for the insight! (I should be leaving a video review ;-) )
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- Amazon Customer
- 05-23-20
Inbound marketing well explained
It gives what it promises. Compelling story full of examples and actionable advices. It can be followed by small, middle and even large businesses. What I like the most is the main principle built on customer-first approach.
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- Atlas shrugged
- 07-07-24
Actionable Knowledge
Great listen. He knows his stuff and provides specific scripting to help enact his strategies. Down to earth, easy to follow marketing methodologies (with case studies) that will work for any business. I was reminded of early Dan Kennedy as I was listening. As an owner with 80+ team members I am looking forward to initiating his ideas. I read/listen to lots of marketing books and rarely review any. If you want to move your company forward from a marketing perspective you will get a lot from this book. Nice work Marcus.
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- Mimoz
- 08-04-24
I love how detailed what you need to do as a business owner
It could have been a little shorter but i still love it and i will listen to it again
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- cyndi daves
- 03-26-20
A Must Read For Any Industry!
If you can only read one book this year oh, make it this one! If you follow the principles outlined by the author you cannot help the turn your business around and be a super success!
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- D. Pistulka
- 10-11-22
Don’t miss this read if you’re looking for your marketing strategy!
Just finished this book and will put it in my rotation for another read soon. It’s the most practical and simple marketing strategy I’ve heard yet. It connected with my desire to educate potential clients and the general public on the topics we address in our business, including the not so nice or rarely mentioned.
Highly recommend giving it a read.
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- Texas Brett
- 07-10-24
Truly a world class expert
Marcus' content, experiences and recommendations here are the bomb. His advice is straightforward and right on target. I agree with the comment that every business owner should be required to read this book.
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