Episodios

  • Do This to Increase Your Startup’s Leads by 40% in 6 Months with Emily Maxie
    Mar 18 2025

    How can early-stage companies redefine their growth potential? Tune in to StrategyCast as we showcase the tactical shift from founder-led to marketing-led growth, proving marketing as a true revenue driver.

    And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

    ==Let's Break It Down==

    • 04:50 Evaluating Founder-Led Vendor Relationships
    • 07:34 "Focusing on Positives and Feedback"
    • 13:02 "Proving Marketing as Revenue Driver"
    • 17:11 "Understanding Machine Learning's Impact"
    • 20:10 Successful Gradual Market Strategy Development
    • 24:18 Client Strategy & Performance Review
    • 27:13 Navigating Change as New Marketer


    ==Where You Can Find Us==

    1. Website: https://strategycast.com/
    2. Instagram: https://www.instagram.com/strategy_cast/
    3. Facebook: https://www.facebook.com/strategycast


    ==Leave a Review==
    Hey there, StrategyCast fans!
    If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

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    32 m
  • The Easiest Way to Supercharge Your Marketing With AI, feat. Cathy McPhillips
    Mar 11 2025

    How is AI reshaping the marketing landscape? This week on StrategyCast, we're unpacking the art of blending AI with human insight for unbeatable marketing strategies. Tune in to elevate efficiency, craft compelling content, and position your brand at the forefront of innovation!

    And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

    ==Let's Break It Down==

    • 06:01 "Reallocating Time with AI Tools"
    • 07:56 Data Analysis Enhances Decision-Making
    • 11:26 Maximize Existing AI Tool Use
    • 14:22 AI Enhancing Communication Strategy
    • 17:47 AI-Powered Campaign Planning
    • 21:00 Integrated Tools for Productivity
    • 25:09 Avoiding AI-Generated Content Cues
    • 28:28 Trademark Strategy
    • 32:33 "Starting AI Initiatives in Companies"
    • 34:06 AI Enhances Art for the Blind


    ==Where You Can Find Us==

    1. Website: https://strategycast.com/
    2. Instagram: https://www.instagram.com/strategy_cast/
    3. Facebook: https://www.facebook.com/strategycast


    ==Leave a Review==
    Hey there, StrategyCast fans!
    If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    Más Menos
    40 m
  • The Smartest Way to Connect Marketing to Business Growth with Rebecca Shaddix
    Mar 4 2025

    What's marketing's role in building strategic bridges for business success? In this eye-opening StrategyCast episode, learn how to connect market strategies to business outcomes, set KPIs that matter, and empower your team for success!

    And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

    ==Let's Break It Down==

    • 03:19 Aligning Marketing with Business Impact
    • 09:09 Unbounce's Effective AI Integration
    • 10:29 "Data-Driven ROI Insights"
    • 13:28 Collaborative Metrics Alignment Importance
    • 17:05 Avoiding Time-Based KPI Errors
    • 21:31 Limitations of NPS in Insights
    • 25:55 Strategic Goal Setting for Investment
    • 26:35 Strategic Goal Setting Insights
    • 32:15 Principle-Based Decision Making


    ==Where You Can Find Us==

    1. Website: https://strategycast.com/
    2. Instagram: https://www.instagram.com/strategy_cast/
    3. Facebook: https://www.facebook.com/strategycast


    ==Leave a Review==
    Hey there, StrategyCast fans!
    If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    Más Menos
    36 m
  • The Most Strategic Way to Drive Demand in Healthcare Marketing with Adam Rosenberg
    Feb 25 2025

    How does a small health tech startup stand out in a bustling industry? This StrategyCast episode shares the bold and awe-inspiring strategies of a rising star in healthcare marketing. Tune in to uncover how innovative marketing and AI strategies can turn challenging industry norms to your advantage!

    And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

    ==Let's Break It Down==

    • 05:45 Hands-On Marketing Expertise
    • 08:39 Aligning Marketing with Business Strategy
    • 09:44 EON's Transparent and Collaborative Marketing
    • 13:18 Top 50 Healthcare Accounts Targeted
    • 15:53 Brand Strategy: Driving Website Traffic
    • 19:07 "Intelligence Layer, Not Incidental Finder"
    • 22:16 Balancing Searchability and Innovation
    • 28:08 Efficient Demand Generation Strategy
    • 31:54 Targeted Conferences Over General Booths
    • 35:23 Population Health Account Strategy
    • 37:33 Leveraging Influencers in Healthcare Marketing
    • 41:09 Facilitating Denver's Healthcare Networking


    ==Where You Can Find Us==

    1. Website: https://strategycast.com/
    2. Instagram: https://www.instagram.com/strategy_cast/
    3. Facebook: https://www.facebook.com/strategycast


    ==Leave a Review==
    Hey there, StrategyCast fans!
    If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    Más Menos
    44 m
  • How Marketing & HR Can Help Fix Employee Burnout (79% Are Struggling!) with Celia Fleischaker
    Feb 18 2025

    Tackle employee burnout head-on with our insider secrets! In this StrategyCast episode, learn the innovative strategies to supercharge employee engagement and retention. Plus, find out how marketing can collaborate with HR to create a thriving work culture and transform your approach to internal communications!

    And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

    ==Let's Break It Down==

    • 06:05 Importance of retaining talent in tough environments.
    • 09:29 Prioritize key segments; tailor messages accordingly.
    • 11:44 Highlighting personal impact of HR and payroll solutions.
    • 15:26 Focus group to enhance learning in marketing.
    • 19:29 Stress persists; HR and marketing collaboration crucial.
    • 22:34 Focus on manageable tasks; build incrementally.
    • 24:26 Taking breaks boosts creativity and refreshes mindset.


    ==Where You Can Find Us==

    1. Website: https://strategycast.com/
    2. Instagram: https://www.instagram.com/strategy_cast/
    3. Facebook: https://www.facebook.com/strategycast


    ==Leave a Review==
    Hey there, StrategyCast fans!
    If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    Más Menos
    28 m
  • Why Most B2B Marketing Strategies Fail – And How to Avoid It – with Author Laurier Mandin
    Feb 11 2025

    How do you make people exclaim, "I need that!" when they see your product? This StrategyCast episode is packed with insights on mastering buyer psychology and simplifying your strategy to captivate your audience's dog brain. Get ready to ignite instant attraction and transform resistance into eagerness!

    And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

    ==Let's Break It Down==

    • 04:36 Innovative AI tools bridge clients to products.
    • 08:58 Marketing creates perceived needs and nonnegotiable desires.
    • 12:27 The importance of immediate attraction in marketing.
    • 14:02 Neocortex processes much slower than dog brain.
    • 19:55 Apple excels at simplicity and impactful messaging.
    • 22:22 Streamline B2B buying process to overcome blockers.
    • 27:50 Connecting with future customer needs through innovation.
    • 32:11 Marketing teams lack genuine product need experience.
    • 35:55 Emotional triggers quickly provoke immediate consumer reactions.
    • 40:00 Internal challenges, communication, data analysis, testing, restructuring.
    • 42:12 Validation through testing ideas and data use.


    ==Where You Can Find Us==

    1. Website: https://strategycast.com/
    2. Instagram: https://www.instagram.com/strategy_cast/
    3. Facebook: https://www.facebook.com/strategycast


    ==Leave a Review==
    Hey there, StrategyCast fans!
    If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    Más Menos
    44 m
  • NEVER Overlook This Simple Trick to Build a Memorable Brand with Kriston Ohm
    Feb 4 2025

    What's the secret behind transforming a classic cheese into an unforgettable brand? In this episode of StrategyCast, we're revealing the juicy strategic insights that elevated a familiar spreadable cheese to new, mouth-watering heights! Get ready to rethink brand storytelling and make your market presence irresistible!

    And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

    ==Let's Break It Down==

    • 05:50 Streamlining Cheese Shopping Experience
    • 09:15 Unlocking Consumer Cheese Preferences
    • 13:55 Defining Alouette's Brand Identity
    • 17:01 "Lark's Twist in Alouette Campaign"
    • 20:49 Unlocking Strategic Marketing Synergy
    • 22:07 Character Design and Branding Strategy
    • 25:28 Navigating Marketing Budget Challenges
    • 30:51 Reflecting Unlocks Marketing Potential
    • 33:28 "Unique Cheese Branding Challenge"
    • 36:51 "Embrace Evolving Brand Ideas"


    ==Where You Can Find Us==

    1. Website: https://strategycast.com/
    2. Instagram: https://www.instagram.com/strategy_cast/
    3. Facebook: https://www.facebook.com/strategycast


    ==Leave a Review==
    Hey there, StrategyCast fans!
    If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    Más Menos
    41 m
  • Strategic Marketing Solutions That Turn Pain Points into Powerful Connections with Tracy Borreson
    Jan 28 2025

    Struggling to pinpoint your perfect customer? Learn actionable insights to fine-tune your ideal customer profile for improved sales and marketing performance. We'll cover real-life strategies, the power of conversations, leveraging first-party data, and how even small businesses can collect valuable insights.

    And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

    ==Let's Break It Down==

    • 04:54 ICP vs Persona: Strategic vs Tactical
    • 07:09 "Tools' Value Depends on Use"
    • 12:24 Starbucks App: Personalized Customer Experience
    • 14:09 Collecting Leads at Art Markets
    • 19:22 AI vs. Human Insight in Conversations
    • 22:21 "Lego Ideas: Community-Driven Creativity"
    • 23:33 LEGO: From Sets to Creativity
    • 28:09 Identifying Customer Pain Points
    • 31:38 Buying Behavior Variability
    • 34:39 Targeted Audience Engagement Strategies
    • 38:18 Salespeople Initiating Conversations Strategies
    • 40:33 Power of Genuine Conversations


    ==Where You Can Find Us==

    1. Website: https://strategycast.com/
    2. Instagram: https://www.instagram.com/strategy_cast/
    3. Facebook: https://www.facebook.com/strategycast


    ==Leave a Review==
    Hey there, StrategyCast fans!
    If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    Más Menos
    44 m