StrategyCast

De: Lori Jones from Avocet Communications
  • Resumen

  • The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.

    Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite.

    It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you.

    For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.

    © 2025 StrategyCast
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Episodios
  • Do This to Increase Your Startup’s Leads by 40% in 6 Months with Emily Maxie
    Mar 18 2025

    How can early-stage companies redefine their growth potential? Tune in to StrategyCast as we showcase the tactical shift from founder-led to marketing-led growth, proving marketing as a true revenue driver.

    And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

    ==Let's Break It Down==

    • 04:50 Evaluating Founder-Led Vendor Relationships
    • 07:34 "Focusing on Positives and Feedback"
    • 13:02 "Proving Marketing as Revenue Driver"
    • 17:11 "Understanding Machine Learning's Impact"
    • 20:10 Successful Gradual Market Strategy Development
    • 24:18 Client Strategy & Performance Review
    • 27:13 Navigating Change as New Marketer


    ==Where You Can Find Us==

    1. Website: https://strategycast.com/
    2. Instagram: https://www.instagram.com/strategy_cast/
    3. Facebook: https://www.facebook.com/strategycast


    ==Leave a Review==
    Hey there, StrategyCast fans!
    If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

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    32 m
  • The Easiest Way to Supercharge Your Marketing With AI, feat. Cathy McPhillips
    Mar 11 2025

    How is AI reshaping the marketing landscape? This week on StrategyCast, we're unpacking the art of blending AI with human insight for unbeatable marketing strategies. Tune in to elevate efficiency, craft compelling content, and position your brand at the forefront of innovation!

    And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

    ==Let's Break It Down==

    • 06:01 "Reallocating Time with AI Tools"
    • 07:56 Data Analysis Enhances Decision-Making
    • 11:26 Maximize Existing AI Tool Use
    • 14:22 AI Enhancing Communication Strategy
    • 17:47 AI-Powered Campaign Planning
    • 21:00 Integrated Tools for Productivity
    • 25:09 Avoiding AI-Generated Content Cues
    • 28:28 Trademark Strategy
    • 32:33 "Starting AI Initiatives in Companies"
    • 34:06 AI Enhances Art for the Blind


    ==Where You Can Find Us==

    1. Website: https://strategycast.com/
    2. Instagram: https://www.instagram.com/strategy_cast/
    3. Facebook: https://www.facebook.com/strategycast


    ==Leave a Review==
    Hey there, StrategyCast fans!
    If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    Más Menos
    40 m
  • The Smartest Way to Connect Marketing to Business Growth with Rebecca Shaddix
    Mar 4 2025

    What's marketing's role in building strategic bridges for business success? In this eye-opening StrategyCast episode, learn how to connect market strategies to business outcomes, set KPIs that matter, and empower your team for success!

    And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

    ==Let's Break It Down==

    • 03:19 Aligning Marketing with Business Impact
    • 09:09 Unbounce's Effective AI Integration
    • 10:29 "Data-Driven ROI Insights"
    • 13:28 Collaborative Metrics Alignment Importance
    • 17:05 Avoiding Time-Based KPI Errors
    • 21:31 Limitations of NPS in Insights
    • 25:55 Strategic Goal Setting for Investment
    • 26:35 Strategic Goal Setting Insights
    • 32:15 Principle-Based Decision Making


    ==Where You Can Find Us==

    1. Website: https://strategycast.com/
    2. Instagram: https://www.instagram.com/strategy_cast/
    3. Facebook: https://www.facebook.com/strategycast


    ==Leave a Review==
    Hey there, StrategyCast fans!
    If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

    Más Menos
    36 m

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