What's marketing's role in building strategic bridges for business success? In this eye-opening StrategyCast episode, learn how to connect market strategies to business outcomes, set KPIs that matter, and empower your team for success!

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==Let's Break It Down==

• 03:19 Aligning Marketing with Business Impact
• 09:09 Unbounce's Effective AI Integration
• 10:29 "Data-Driven ROI Insights"
• 13:28 Collaborative Metrics Alignment Importance
• 17:05 Avoiding Time-Based KPI Errors
• 21:31 Limitations of NPS in Insights
• 25:55 Strategic Goal Setting for Investment
• 26:35 Strategic Goal Setting Insights
• 32:15 Principle-Based Decision Making

==Where You Can Find Us==

1. Website: https://strategycast.com/
2. Instagram: https://www.instagram.com/strategy_cast/
3. Facebook: https://www.facebook.com/strategycast

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