How does a small health tech startup stand out in a bustling industry? This StrategyCast episode shares the bold and awe-inspiring strategies of a rising star in healthcare marketing. Tune in to uncover how innovative marketing and AI strategies can turn challenging industry norms to your advantage!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

• 05:45 Hands-On Marketing Expertise
• 08:39 Aligning Marketing with Business Strategy
• 09:44 EON's Transparent and Collaborative Marketing
• 13:18 Top 50 Healthcare Accounts Targeted
• 15:53 Brand Strategy: Driving Website Traffic
• 19:07 "Intelligence Layer, Not Incidental Finder"
• 22:16 Balancing Searchability and Innovation
• 28:08 Efficient Demand Generation Strategy
• 31:54 Targeted Conferences Over General Booths
• 35:23 Population Health Account Strategy
• 37:33 Leveraging Influencers in Healthcare Marketing
• 41:09 Facilitating Denver's Healthcare Networking

==Where You Can Find Us==

1. Website: https://strategycast.com/
2. Instagram: https://www.instagram.com/strategy_cast/
3. Facebook: https://www.facebook.com/strategycast

==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!