Send us a text

If someone in your city asks ChatGPT for a notary recommendation, would your name come up? If not, you could be losing business without even knowing it.

AI-driven search is changing the way people find local services, including mobile notaries, loan signing agents, and apostille professionals. While most businesses are still focused on Google SEO, the real game-changer is understanding how AI-powered search engines like ChatGPT, Gemini, and Perplexity decide which businesses to recommend.

AI search doesn’t work like Google. Instead of relying solely on keywords and business listings, it scans the internet for businesses that have:
✅ Consistent business information across multiple platforms
✅ Strong, recent reviews on multiple sites, not just Google Business Profile
✅ Mentions in blogs, articles, and “best of” lists
✅ A conversational, well-structured website optimized for AI search queries

🚀 6 Ways to Get AI to Recommend Your Notary Business:

📌 1. Optimize for Conversational AI Search
AI responds to full, natural language queries—not just keywords. Instead of stuffing your website with “mobile notary [city],” optimize for real questions.

✔ Write FAQ-style content on your website
✔ Create blog posts that answer common notary questions
✔ Structure your site with clear headings and easy-to-read sections

📌 2. Keep Your Google Business Profile Updated
Your Google Business Profile (GBP) is still critical—but AI looks beyond just Google.

✔ Ensure your business name, address, and phone (NAP) are 100% consistent across Google, Yelp, and business directories
✔ Use the Q&A feature in GBP to add relevant, AI-friendly questions and answers
✔ Regularly post updates and service highlights

📌 3. Get Reviews on Multiple Platforms
AI trusts businesses that have strong, recent reviews across multiple sources.

✔ Get reviews on Google, Yelp, Facebook, Nextdoor, and Thumbtack
✔ Encourage clients to leave detailed, natural-sounding reviews (not just “Great service!” but full sentences about their experience)
✔ Respond to every review—AI values businesses that engage with their customers

📌 4. Get Featured on “Best Notary” Lists
AI loves “best of” lists. If someone searches “best mobile notary in [city],” AI will likely recommend whoever appears on these lists.

✔ Apply to be listed on local business ranking sites
✔ If no list exists—create your own blog post on your website!

📌 5. Get Mentioned in Blogs & Online Articles
AI pulls from news articles, blogs, and business directories to determine credibility. The more mentions you have online, the higher you’ll rank.

✔ Get featured in local blogs, news articles, or business spotlights
✔ Contribute guest posts to local business websites
✔ Engage in LinkedIn and Alignable discussions where professionals recommend notaries

📌 6. Ask AI Why You’re Not Ranking & Fix It
Here’s the ultimate AI SEO hack—just ask ChatGPT why your business isn’t ranking.

🛠 Try this prompt:
“If I were looking for a mobile notary in [city], which businesses would you recommend and why?”

AI will tell you exactly who is ranking and what they’re doing right. Then use that information to optimize your business and outrank competitors.

AI search isn’t coming—it’s already here. The notaries who start optimizing for AI-driven local search today will be the ones dominating the market in the next 3-5 years.

Send us a text

Struggling to get more notary clients? Wondering why your phone isn’t ringing, even though you’ve got the website, the business cards, and the professional setup?

The missing piece is consistent prospect outreach—and in this episode, I’m breaking down the exact strategies that took my notary business from $1,000 a month to $20,000+ a month in just 90 days.

Here’s the truth: Most notary entrepreneurs don’t do enough outreach. Whether it’s fear of rejection, not knowing what to say, or just plain avoidance, many notaries leave money on the table by not following up with warm leads or by never reaching out to cold prospects at all.

But when you commit to a simple, repeatable outreach system, your entire business changes.

What You’ll Learn in This Episode:

✅ The biggest mistake notaries make with outreach—and how to fix it

✅ The two types of outreach you need to master: Warm and Cold (and how to do both without feeling awkward or pushy)

✅ How I turned 26 failed businesses into a thriving notary business—by making outreach a daily habit

✅ The Daily Do’s—eight simple prospecting actions that keep clients coming to you

✅ The 2-in-5 Strategy for researching cold prospects in just five minutes before reaching out

✅ Warm outreach scripts that make it easy to follow up with past clients, referral partners, and even friends and family

✅ Cold outreach strategies that don’t feel “cold”—including personalized emails, LinkedIn messages, and in-person visits

✅ How to overcome fear and resistance to outreach so you can start getting real results

Why Outreach is a Game-Changer for Notaries

Too many notary entrepreneurs think marketing is just setting up a website and waiting for clients to find them. But that’s not how thriving businesses work. Outreach—done consistently and strategically—is the difference between struggling for clients and having a steady stream of work.

I learned this lesson the hard way. After failing in 26 businesses, I was ready to throw in the towel again—until I finally got serious about prospecting. I committed to daily outreach, built a habit around it, and completely transformed my business. Now, I’m sharing everything I learned so you don’t have to waste time making the same mistakes.

Make Outreach a Habit—Not a Hail Mary

The biggest mistake I see notaries make? Inconsistency.
Sending one or two outreach messages and then giving up when there’s no instant result. Outreach isn’t a one-time thing—it’s a daily commitment. And when you stick with it for 90 days, you will not recognize your business.

Take Action & Join the High Performance Notary Community

If today’s episode gave you the wake-up call you needed, let’s take it even further. Inside High Performance Notary, we put these strategies into action together. I’ll walk you through my 9-Step High Performance Notary Action Plan, give you scripts and worksheets, and help you turn outreach into an effortless habit.

🔗 Join the community here → NotaryCoach.com

💡 Next Episode: I’ll break down my complete Daily Do’s framework, so you can build the prospecting engine that keeps your business thriving. Don’t miss it!

Send us a text

In this jam-packed episode, your host Bill Soroka reveals the two key sources of customers for your notary business and explains how mastering them can transform your career.

Bill starts by explaining that every successful notary business is powered by two “twin engines”: online visibility and your personal network. In today’s digital and convenience-driven world, prospects need not only to find you quickly but also to trust that you’re the expert they can count on. As a mobile notary, your role is vital in keeping commerce moving while protecting against mortgage fraud and identity theft. This episode dives deep into how to make your online presence work for you, ensuring that when someone searches for “notary near me” or similar phrases, you’re among the top choices.

Episode Highlights:

• Google Business Profile (GBP):
Bill reveals why GBP is the ultimate lead generation tool for mobile notaries. He debunks common myths – it’s completely free, you don’t need a website to get started, and you can keep your home address private. Learn how to set up, optimize, and maintain your profile so that every detail—from listing all your services to garnering positive reviews—helps you rank higher in search results. (Be sure to check the show notes for exclusive links to GBP Free & GBP Mastery resources!)

• LinkedIn Profile Optimization:
A professionally crafted LinkedIn profile is essential for credibility and online discoverability. Bill shares his top tips on creating a standout headline that includes your commission state and specialty services, using engaging cover images, and optimizing the “About” section. He also emphasizes the importance of engaging with posts through thoughtful comments and contextual shares to build lasting relationships and boost your personal brand.

• Professional Directory Profiles:
With numerous notary directories available, having an optimized presence on both free and paid platforms can greatly increase your visibility. Bill outlines key strategies—such as including a professional headshot, highlighting certifications, and adding a personable narrative—to ensure you stand out in a crowded market. He even names a few popular directories like SigningAgent.com and NotaryCafe.com.

• Social Media Strategy:
Although social media may not directly generate sales, it plays a crucial role in keeping you top-of-mind. Bill advises focusing on one platform at a time—using your personal feed or a business page—to share valuable content that reflects your passion and expertise, rather than overwhelming your followers with constant ads. Consistency and authenticity in your posts will help prospects remember you when they need notary services.

• Website Optimization:
Your website is more than a digital brochure—it’s a powerful tool designed to convert visitors into paying customers. Bill explains why it’s essential to invest time, money, and energy into creating a site that is optimized for search engines and user experience. Key elements include keyword-rich content, a clear call to action above the fold, integration of chatbots for instant communication, and the display of customer testimonials for social proof.

• Bonus Strategy – Google Ads:
For those ready to take their online visibility to the next level, Bill introduces Google Ads. Although this tool requires a willingness to learn about bidding strategies, keyword targeting, and campaign management, it offers the potential to dominate local search results. With an optimized landing page and a modest daily budget, Google Ads can serve as a powerful pipeline for attracting high-intent clients.

Check out these website and marketing solutions mentioned in the episode:

Hey

Send us a text

Build Lifetime Notary Clients & Boost Referrals Fast with the S.M.I.L.E. Framework

💡 What if your next $20 notary appointment could turn into $2,000+ in lifetime value?

That’s not a gimmick—it’s a strategy. And in this episode of Sign & Thrive, I’m sharing exactly how you can make it happen.

Most notaries operate with a transactional mindset: stamp the document, collect the fee, and move on—only to start the hustle again to find the next client. But what if you could turn every single appointment into a long-term client and referral powerhouse?

That’s where my S.M.I.L.E. framework comes in. This system—part of my Top of Mind Method—is designed to help you:

✅ Create loyal, repeat customers who seek YOU out
✅ Build a network of referrals without awkward asking
✅ Leverage every appointment into a lasting relationship
✅ Break free from the cycle of always chasing new business

What You'll Learn in This Episode:

🔹 The two biggest misconceptions about client retention (and why they’re costing you money)
🔹 How much it REALLY costs you to constantly find new customers (hint: 5X more than keeping an existing one!)
🔹 The 5 powerful steps of S.M.I.L.E.:

• S – Solve Their Problem
• M – Masterfully Deliver Your Services
• I – Implement an Ironclad Follow-Up System
• L – Leverage Long-Term Connection Strategies
• E – Expand Your Knowledge & Your Network

🔹 Why leaving a business card behind is NOT enough to stay top of mind
🔹 How to shift from “just a notary” to a trusted resource in your community
🔹 The simple but powerful question you MUST ask every client to ensure repeat business

Most notaries don’t take these extra steps. They’ll say it’s common sense—but it’s NOT common practice. That’s why those who apply these strategies stand out and earn exponentially more.

Your Notary Business CAN Be Different

Imagine this: Instead of constantly scrambling to find new customers, your phone rings with repeat clients who already trust you. You’re not just a notary—you’re a go-to professional with a thriving business built on referrals and relationships.

💡 If they needed a notary once, they’ll need one again—or they’ll know someone who does.

This episode is packed with actionable steps to help you stop grinding and start building a sustainable, profitable notary business that gives you financial freedom and flexibility.

📲 Want Ongoing Support & High-Performance Strategies?
Join me and hundreds of motivated notary entrepreneurs inside the High Performance Notary Collective

Join HPN Here

Send us a text

For more details on this podcast visit: https://www.notarycoach.com/blog/PodcastEpisode22

Episode 22: Stephanie Maloney walks us through her life as a notary for estate planning.

Stephanie Maloney is the Director of Client Services at Premier Estate Planning, based in Arizona but assisting clients in all fifty states with their Estate Planning needs.

Book a free consultation with Stephanie HERE.

Episode Description:
Have you been "shoulding" all over yourself about getting your Medical Directives, Last Will & Testament, or even a Living Trust in place? Me too! Even as an advocate of the importance of these documents, I've found myself dragging my feet, procrastinating, and avoiding the process altogether...until now. My guest, Stephanie Maloney, is in charge of Client Services at Premiere Estate planning, and on this episode she shares her passion and her lessons about a necessary subject that many of us avoid. Part of the joy of being the Notary at an Estate Planning Appointment is the peace of mind it brings to the signers. Now it's your turn to enjoy that peace too! And, frankly, there's no better way to understand the process AND the documents, then to go through it yourself.

Episode Highlights:
2:13 Estate Planning: It's about putting our permission slips in place before a problem happens in our lives. Most people think estate planning is for wealthy, older people. But actually, it's about being in control of our decisions, under all circumstances, for both our medical care and our financial lives.

17:48 Who needs a trust? Anyone who has minor children needs a trust.

36:25 Do it. Don't wait another month or another year. At least take your consultation now.

Full transcription of this podcast: https://www.notarycoach.com/blog/PodcastEpisode22

This episode was produced and marketed by the Get Known Podcast Service: www.getknownstrategy.com/podcast-service

Send us a text

For more details on this podcast visit: https://www.notarycoach.com/blog/PodcastEpisode20

Episode 20: Bill delves into the Top of Mind Method, and how it provides even more value.

Episode Description:
As customers flow into our Notary business, we're faced with many different ways to represent our brand and demonstrate our expertise. These opportunities, when optimized, help deepify relationships, clearing the path for something that can last beyond one single transaction. Because, if your customer needed a Notary once, they'll need one again. Or, at the very least, they'll know someone who does. Through years of experience, Bill has built the framework for the Top of Mind Method, and the 13 Opportunities you have to connect deeper and provide even more value to your ideal customers.

Episode Highlights:
3:22 The challenge is that when things are going good and your phone is ringing off the hook, it's real easy to push aside all the fundamental business practices that help businesses succeed in the long run.

6:49 Results don't lie. They can be harsh sometimes, but they're true.

12:42 The top of mind method is basically 13 opportunities we have from the first time we interact with a client until they are in our database. And it can be a perpetual cycle of connection and adding value.

Full transcription of this podcast: https://www.notarycoach.com/blog/PodcastEpisode20

This episode was produced and marketed by the Get Known Podcast Service: www.getknownstrategy.com/podcast-service

Send us a text

For more details on this podcast visit: https://www.notarycoach.com/blog/PodcastEpisode19

Episode Description:
Selecia has built an amazing business working as a mobile notary, a Justice of the Peace in Florida, a wedding officiant at the Rainbow Notary Nuptials, and an advocate of RON (remote online notary) - tapping into the expat community needs around the country.

You can learn more about Selecia at www.rainbownotaryandnuptials.com

Episode Highlights:
38:56 The cream always rises to the top - the people that are studying, the people that are looking, the people that are working on their Google My Business page, the people that are taking extra classes, the people that are expanding, the people that are doing Apostille, etc, etc.

37:41 It's 2022, we marry everyone! Black and white, older and younger, tall and short, gay or straight. Love is love!

42:01 Anytime someone needs a notary it's a life-changing event for them.

Full transcription of this podcast: https://www.notarycoach.com/blog/PodcastEpisode19

This episode was produced and marketed by the Get Known Podcast Service: www.getknownstrategy.com/podcast-service

Send us a text

For more details on this podcast visit: https://www.notarycoach.com/blog/PodcastEpisode18

Episode 18: Listen to how Vanessa is expanding her own personal business, as well as showing others to do the same.

Vanessa Terry is the Founder of Notary2Notary, the nationwide notary training program, On-Time Notary, her nationwide signing service and iNotarize, her new Electronic Notary Platform. She loves training and provides resources in the notary industry across the country. She was also named 2021 Forbes Next 1000 Entrepreneur who is changing the way people work.

Visit our website to learn more about our training at www.notary2notary.com

Episode Description:
Are you feeling afraid of not making enough money as a loan signing agent with the rising interest rates? You're not alone! And where some Notaries are stressing, others are expanding. Many of our peers are finding opportunity everywhere! Listen to this conversation with Vanessa Terry about how she's expanding her own personal business, as well as coaching others to do the same. There are additional income streams AND ways to warm up your current network to get more business right now.

Episode Highlights:
1:06:54 The first thing I always tell new notaries to do is join a local chamber of commerce.

1:04:22 Attend five client-getting events every single year. This will radically change your business.

1:02:52 You've got to reduce the amount of time you spend with energy vampires. Those are the people that suck the life out of a conversation or a meeting. And you'll know these people because when you walk away you'll feel exhausted.

Full transcription of this podcast: https://www.notarycoach.com/blog/PodcastEpisode18

This episode was produced and marketed by the Get Known Podcast Service: www.getknownstrategy.com/podcast-service