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If someone in your city asks ChatGPT for a notary recommendation, would your name come up? If not, you could be losing business without even knowing it.

AI-driven search is changing the way people find local services, including mobile notaries, loan signing agents, and apostille professionals. While most businesses are still focused on Google SEO, the real game-changer is understanding how AI-powered search engines like ChatGPT, Gemini, and Perplexity decide which businesses to recommend.

AI search doesn’t work like Google. Instead of relying solely on keywords and business listings, it scans the internet for businesses that have:
✅ Consistent business information across multiple platforms
✅ Strong, recent reviews on multiple sites, not just Google Business Profile
✅ Mentions in blogs, articles, and “best of” lists
✅ A conversational, well-structured website optimized for AI search queries

🚀 6 Ways to Get AI to Recommend Your Notary Business:

📌 1. Optimize for Conversational AI Search
AI responds to full, natural language queries—not just keywords. Instead of stuffing your website with “mobile notary [city],” optimize for real questions.

✔ Write FAQ-style content on your website
✔ Create blog posts that answer common notary questions
✔ Structure your site with clear headings and easy-to-read sections

📌 2. Keep Your Google Business Profile Updated
Your Google Business Profile (GBP) is still critical—but AI looks beyond just Google.

✔ Ensure your business name, address, and phone (NAP) are 100% consistent across Google, Yelp, and business directories
✔ Use the Q&A feature in GBP to add relevant, AI-friendly questions and answers
✔ Regularly post updates and service highlights

📌 3. Get Reviews on Multiple Platforms
AI trusts businesses that have strong, recent reviews across multiple sources.

✔ Get reviews on Google, Yelp, Facebook, Nextdoor, and Thumbtack
✔ Encourage clients to leave detailed, natural-sounding reviews (not just “Great service!” but full sentences about their experience)
✔ Respond to every review—AI values businesses that engage with their customers

📌 4. Get Featured on “Best Notary” Lists
AI loves “best of” lists. If someone searches “best mobile notary in [city],” AI will likely recommend whoever appears on these lists.

✔ Apply to be listed on local business ranking sites
✔ If no list exists—create your own blog post on your website!

📌 5. Get Mentioned in Blogs & Online Articles
AI pulls from news articles, blogs, and business directories to determine credibility. The more mentions you have online, the higher you’ll rank.

✔ Get featured in local blogs, news articles, or business spotlights
✔ Contribute guest posts to local business websites
✔ Engage in LinkedIn and Alignable discussions where professionals recommend notaries

📌 6. Ask AI Why You’re Not Ranking & Fix It
Here’s the ultimate AI SEO hack—just ask ChatGPT why your business isn’t ranking.

🛠 Try this prompt:
“If I were looking for a mobile notary in [city], which businesses would you recommend and why?”

AI will tell you exactly who is ranking and what they’re doing right. Then use that information to optimize your business and outrank competitors.

AI search isn’t coming—it’s already here. The notaries who start optimizing for AI-driven local search today will be the ones dominating the market in the next 3-5 years.

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Struggling to get more notary clients? Wondering why your phone isn’t ringing, even though you’ve got the website, the business cards, and the professional setup?

The missing piece is consistent prospect outreach—and in this episode, I’m breaking down the exact strategies that took my notary business from $1,000 a month to $20,000+ a month in just 90 days.

Here’s the truth: Most notary entrepreneurs don’t do enough outreach. Whether it’s fear of rejection, not knowing what to say, or just plain avoidance, many notaries leave money on the table by not following up with warm leads or by never reaching out to cold prospects at all.

But when you commit to a simple, repeatable outreach system, your entire business changes.

What You’ll Learn in This Episode:

✅ The biggest mistake notaries make with outreach—and how to fix it

✅ The two types of outreach you need to master: Warm and Cold (and how to do both without feeling awkward or pushy)

✅ How I turned 26 failed businesses into a thriving notary business—by making outreach a daily habit

✅ The Daily Do’s—eight simple prospecting actions that keep clients coming to you

✅ The 2-in-5 Strategy for researching cold prospects in just five minutes before reaching out

✅ Warm outreach scripts that make it easy to follow up with past clients, referral partners, and even friends and family

✅ Cold outreach strategies that don’t feel “cold”—including personalized emails, LinkedIn messages, and in-person visits

✅ How to overcome fear and resistance to outreach so you can start getting real results

Why Outreach is a Game-Changer for Notaries

Too many notary entrepreneurs think marketing is just setting up a website and waiting for clients to find them. But that’s not how thriving businesses work. Outreach—done consistently and strategically—is the difference between struggling for clients and having a steady stream of work.

I learned this lesson the hard way. After failing in 26 businesses, I was ready to throw in the towel again—until I finally got serious about prospecting. I committed to daily outreach, built a habit around it, and completely transformed my business. Now, I’m sharing everything I learned so you don’t have to waste time making the same mistakes.

Make Outreach a Habit—Not a Hail Mary

The biggest mistake I see notaries make? Inconsistency.
Sending one or two outreach messages and then giving up when there’s no instant result. Outreach isn’t a one-time thing—it’s a daily commitment. And when you stick with it for 90 days, you will not recognize your business.

Take Action & Join the High Performance Notary Community

If today’s episode gave you the wake-up call you needed, let’s take it even further. Inside High Performance Notary, we put these strategies into action together. I’ll walk you through my 9-Step High Performance Notary Action Plan, give you scripts and worksheets, and help you turn outreach into an effortless habit.

🔗 Join the community here → NotaryCoach.com

💡 Next Episode: I’ll break down my complete Daily Do’s framework, so you can build the prospecting engine that keeps your business thriving. Don’t miss it!

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In this jam-packed episode, your host Bill Soroka reveals the two key sources of customers for your notary business and explains how mastering them can transform your career.

Bill starts by explaining that every successful notary business is powered by two “twin engines”: online visibility and your personal network. In today’s digital and convenience-driven world, prospects need not only to find you quickly but also to trust that you’re the expert they can count on. As a mobile notary, your role is vital in keeping commerce moving while protecting against mortgage fraud and identity theft. This episode dives deep into how to make your online presence work for you, ensuring that when someone searches for “notary near me” or similar phrases, you’re among the top choices.

Episode Highlights:

• Google Business Profile (GBP):
Bill reveals why GBP is the ultimate lead generation tool for mobile notaries. He debunks common myths – it’s completely free, you don’t need a website to get started, and you can keep your home address private. Learn how to set up, optimize, and maintain your profile so that every detail—from listing all your services to garnering positive reviews—helps you rank higher in search results. (Be sure to check the show notes for exclusive links to GBP Free & GBP Mastery resources!)

• LinkedIn Profile Optimization:
A professionally crafted LinkedIn profile is essential for credibility and online discoverability. Bill shares his top tips on creating a standout headline that includes your commission state and specialty services, using engaging cover images, and optimizing the “About” section. He also emphasizes the importance of engaging with posts through thoughtful comments and contextual shares to build lasting relationships and boost your personal brand.

• Professional Directory Profiles:
With numerous notary directories available, having an optimized presence on both free and paid platforms can greatly increase your visibility. Bill outlines key strategies—such as including a professional headshot, highlighting certifications, and adding a personable narrative—to ensure you stand out in a crowded market. He even names a few popular directories like SigningAgent.com and NotaryCafe.com.

• Social Media Strategy:
Although social media may not directly generate sales, it plays a crucial role in keeping you top-of-mind. Bill advises focusing on one platform at a time—using your personal feed or a business page—to share valuable content that reflects your passion and expertise, rather than overwhelming your followers with constant ads. Consistency and authenticity in your posts will help prospects remember you when they need notary services.

• Website Optimization:
Your website is more than a digital brochure—it’s a powerful tool designed to convert visitors into paying customers. Bill explains why it’s essential to invest time, money, and energy into creating a site that is optimized for search engines and user experience. Key elements include keyword-rich content, a clear call to action above the fold, integration of chatbots for instant communication, and the display of customer testimonials for social proof.

• Bonus Strategy – Google Ads:
For those ready to take their online visibility to the next level, Bill introduces Google Ads. Although this tool requires a willingness to learn about bidding strategies, keyword targeting, and campaign management, it offers the potential to dominate local search results. With an optimized landing page and a modest daily budget, Google Ads can serve as a powerful pipeline for attracting high-intent clients.

Check out these website and marketing solutions mentioned in the episode:

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