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In this jam-packed episode, your host Bill Soroka reveals the two key sources of customers for your notary business and explains how mastering them can transform your career.

Bill starts by explaining that every successful notary business is powered by two “twin engines”: online visibility and your personal network. In today’s digital and convenience-driven world, prospects need not only to find you quickly but also to trust that you’re the expert they can count on. As a mobile notary, your role is vital in keeping commerce moving while protecting against mortgage fraud and identity theft. This episode dives deep into how to make your online presence work for you, ensuring that when someone searches for “notary near me” or similar phrases, you’re among the top choices.

Episode Highlights:

• Google Business Profile (GBP):
Bill reveals why GBP is the ultimate lead generation tool for mobile notaries. He debunks common myths – it’s completely free, you don’t need a website to get started, and you can keep your home address private. Learn how to set up, optimize, and maintain your profile so that every detail—from listing all your services to garnering positive reviews—helps you rank higher in search results. (Be sure to check the show notes for exclusive links to GBP Free & GBP Mastery resources!)

• LinkedIn Profile Optimization:
A professionally crafted LinkedIn profile is essential for credibility and online discoverability. Bill shares his top tips on creating a standout headline that includes your commission state and specialty services, using engaging cover images, and optimizing the “About” section. He also emphasizes the importance of engaging with posts through thoughtful comments and contextual shares to build lasting relationships and boost your personal brand.

• Professional Directory Profiles:
With numerous notary directories available, having an optimized presence on both free and paid platforms can greatly increase your visibility. Bill outlines key strategies—such as including a professional headshot, highlighting certifications, and adding a personable narrative—to ensure you stand out in a crowded market. He even names a few popular directories like SigningAgent.com and NotaryCafe.com.

• Social Media Strategy:
Although social media may not directly generate sales, it plays a crucial role in keeping you top-of-mind. Bill advises focusing on one platform at a time—using your personal feed or a business page—to share valuable content that reflects your passion and expertise, rather than overwhelming your followers with constant ads. Consistency and authenticity in your posts will help prospects remember you when they need notary services.

• Website Optimization:
Your website is more than a digital brochure—it’s a powerful tool designed to convert visitors into paying customers. Bill explains why it’s essential to invest time, money, and energy into creating a site that is optimized for search engines and user experience. Key elements include keyword-rich content, a clear call to action above the fold, integration of chatbots for instant communication, and the display of customer testimonials for social proof.

• Bonus Strategy – Google Ads:
For those ready to take their online visibility to the next level, Bill introduces Google Ads. Although this tool requires a willingness to learn about bidding strategies, keyword targeting, and campaign management, it offers the potential to dominate local search results. With an optimized landing page and a modest daily budget, Google Ads can serve as a powerful pipeline for attracting high-intent clients.

Check out these website and marketing solutions mentioned in the episode:

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