SEAN CONWAY is almost superhuman! He has cycled around the world, run the length of Britain and climbed Mount Kilimanjaro… Dressed as a penguin! But what does this have to do with selling houses?

Sam and Phil want to explore the mindset that can push limits, not just in adventure but in running a successful estate agency. Is setting ambitious goals without succumbing to the desire for immediate success the key to long-term prosperity?

This all ties into Phil’s mantra of “discipline trumps motivation” and he reveals how establishing daily habits can help to maintain productivity and transform your estate agency's operation. Sam shares Red January experience, drawing parallels between physical endurance and business resilience.

Even if your emotions are telling you not to push harder, be inspired by Sean Conway's lesson: "Don't lower your goals to increase your chances of success."

And a bonus tip from Phil: If you want an example of how not to do leadership, go and watch Robert De Niro in THE INTERN

Here’s how we can help you to IGNITE your agency:

• Find out more about COSMO and take advantage of our exclusive podcast offer!
• LISTEN to another episode
• Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
• Connect with a community of ambitious agency owners on our private AJ Mastermind FACEBOOK PAGE
• For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
• Stay updated on our upcoming EVENTS

Some key takeaways:

➡️ Discipline in goal setting and habit formation can outperform motivation.

➡️ Following the plan, not your mood, ensures consistency and dedication in your business approach.

➡️ Tenacity and ambitious targets pave the way for long-lasting success in the estate agency industry.

Some great moments:

✅ “It's the discipline to maintain a habit that generates results."

✅ “Habits and discipline lead to resilience in business, similar to endurance sports.”

✅ “Set ambitious goals while acknowledging the potential for failure as a path to learning and growth.”

Episode Links:

Cosmo: https://www.ajmastermind.co.uk/cosmoignite

Listen: https://www.ajmastermind.co.uk/ignite-podcast

Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth

Upcoming Events: https://www.ajmastermind.co.uk/events/

The Intern: https://www.imdb.com/title/tt2361509/

Sean Conway: https://www.seanconway.com/

What happens when the estate agent becomes the vendor? Selling your house can be a roller coaster ride from listing to viewings to getting an offer and this time Phil is on the other side of the fence… Discover how his experience of selling his own house gave Phil an insight into how Ashdown Jones could enhance their own client interactions.

Sam and Phil discuss the unexpected elements that can catch homeowners off guard during selling. Find out why having a strategic plan and understanding market patterns can transform the selling experience, helping agents to deliver outstanding service.

Join us on the Ignite Your Estate Agency podcast as Phil puts himself in our clients’ shoes!

When you’re ready, here are 3 ways we can help you to IGNITE your agency:

• Find out more about COSMO and take advantage of our exclusive podcast offer!
• LISTEN to another episode:
• Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
• For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind FACEBOOK PAGE

If you have any questions, please get in touch. Also, make sure you check out our UPCOMING EVENTS

Some key takeaways:

➡️Setting realistic expectations and understanding market dynamics can greatly enhance client trust and satisfaction.

➡️Personal experiences of agency coaches can provide a wealth of knowledge and reshape agency practices.

➡️ Sharing transparent feedback and handling client emotions skillfully is crucial in estate agency.

Some great moments:

✅ “It's not just about selling a property, it's about understanding emotions tied to that process.”

✅ “When you're on the other side of the fence, you realise the little things that can make a big difference for clients.”

✅ “There's value in understanding your property's strengths and weaknesses before going to market.”

Episode Links:

Cosmo: www.https://ajmastermind.co.uk/cosmoignite

Listen: https://www.ajmastermind.co.uk/ignite-podcast

Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth

Upcoming Events: https://ajmastermind.co.uk/events/

Here’s your chance to listen to an exclusive AJ Mastermind Webinar from Sam, which we’ve turned into a podcast just for you!

Are you worried that there may be a toxic culture within your estate agency? Sam will tell you how to turn it around in just three months, using three core values: Vision, Mission, and Purpose.

Sam and Emma (AJ Mastermind’s Client Executive) share their insights on aligning personal and business goals and the significance of creating an empathetic and supportive environment where team members feel valued and motivated.

This episode is packed with guidance and strategies to uplift your agency’s environment and performance. Tune in to get inspired and IGNITE your agency’s transformation!

When you’re ready, here are 3 ways we can help you to IGNITE your agency:

• Find out more about COSMO and take advantage of our exclusive podcast offer!
• LISTEN to another episode:
• Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
• For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind FACEBOOK PAGE

If you have any questions, please get in touch. Also, make sure you check out our UPCOMING EVENTS at:

Some key takeaways:

➡️ Establishing core values, vision, mission, and purpose sets a solid foundation for your agency’s culture.

➡️ Regular performance and development sessions are vital for aligning team members’ personal goals with business success.

➡️ Creating a supportive and flexible work environment enhances team morale and contributes to agency growth.

Some great moments:

✅ “Start off with your core values and what the business stands for, what you stand for as a person.”

✅ “Your mission is your rallying cry. It’s the thing that when you stand in front of your team, you say; We stand for this.”

✅ “Make sure you understand how people want to work and what motivates them.”

Episode Links:

Cosmo: www.https://ajmastermind.co.uk/cosmoignite

Listen: https://www.ajmastermind.co.uk/ignite-podcast

Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth

Upcoming Events: https://ajmastermind.co.uk/events/

Happy 200th episode of the Ignite podcast! Sam and Phil celebrate by reflecting on some of the top 200 tips from 200 episodes!

Click HERE to read all 200 of those top tips and for your chance to grab one of 200 signed copies of Sam's book 'The Selective Estate Agent'

Learn how diverse recruitment can complete your agency’s jigsaw and why long-form marketing letters can offer more impactful engagement.

Discover the importance of maintaining a clear vision and the benefits of a well-structured meeting culture, explore the various nuanced roles within an estate agency and understand how different personality types can optimise team performance.

Sam and Phil pick out their highlights from previous episodes, including conversations with thought leaders like Gary Vaynerchuk, providing insights that have shaped their own business approach.

Get ready to be inspired and IGNITE your agency’s growth!

When you're prepared, here are 3 ways we can help you IGNITE your agency:

• Find out more about COSMO and take advantage of our exclusive podcast offer HERE
• Listen to another episode HERE
• Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
• For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
• Meet ambitious estate agency owners and scale your business by joining our private Mastermind Facebook group HERE

If you have any inquiries, reach out to us. Also, explore our upcoming events HERE

Key takeaways:
➡️ Building a versatile team structure enhances overall agency performance and efficiency.
➡️ A clear vision and methodical meeting strategy are vital for growth and stability.
➡️ Engaging content and strategic marketing can dramatically increase agency outreach.
Memorable moments:
✅ “The guests we've had and the conversations we've explored have truly been transformative.”
✅ “Understanding the different personality types creates a richer, more cohesive team environment.”
✅ “Your team should be a jigsaw that fits together.”

Sam is joined by marketing expert Simon Leadbetter who shares strategies for significant growth for your estate agency. Simon talks about his vast experience and reveals that despite the influx of new technology, core marketing principles remain unchanged. We explore the importance of truly understanding your customer and creating a product so compelling that it sells itself.

Simon highlights the power of being known, liked, and trusted within your community, how using PR, email, social media, and direct mail reinvigorates local presence and drives success. You’ll also hear Simon’s views on current trends reshaping the industry, including the rise of the self-employed model.

Find Simon on LinkedIn HERE

Learn more about marketing with Unchained HERE

Sign up for one of Simon’s intensive marketing workshops HERE

When you’re ready, here are 3 ways we can help you to IGNITE your agency:

• Find out more about COSMO and take advantage of our exclusive podcast offer HERE
• Listen to another episode HERE
• Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
• For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page HERE

If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Employing technology and outsourcing can streamline operations.

➡️ Effective use of PR, email, social media, and direct mail can dramatically increase market presence.

➡️ The rise of the self-employed model offers new opportunities and challenges for estate agencies.

Some great moments:

✅ “The art of marketing is to make selling unnecessary because you build something so good it sells itself.”

✅ "Referrals are the most powerful form of marketing as someone says, 'You've got to really work with Sam.'”

✅ “Focus on the one thing, the three objectives that come out of that, and then the five strategies for each objective.”

Sam and Phil hosted a webinar on Zoom in which they discussed how to be a pro-marketer by using direct Mail and online content, without breaking the bank.

They have turned that webinar into a podcast episode so that you can listen to their latest advice on how to Ignite your marketing strategies!

There are cost-effective strategies for you to implement without draining your resources, whilst keeping you ahead of the game in the competitive estate market.

Sam and Phil unpack effective direct mail tactics and the role of content in boosting brand awareness. Discover how successful companies set themselves apart, not by imitation but by innovation.

This episode is packed with tips to enhance the proficiency of your estate agency and help you to maintain a competitive edge. Tune in to discover how to strategically manage your marketing efforts and IGNITE your agency’s potential!

If you’re eager to lift your agency’s profile and growth, here are a few ways we can assist:

• Find out more about COSMO and take advantage of our exclusive podcast offer HERE
• Listen to another episode HERE
• Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
• For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

Connect with fellow agency owners and expand your business by joining our private Mastermind Facebook community HERE

Have any questions or interested in upcoming events? Click HERE

Key insights:

➡️ Merging direct mail with thoughtful content maximises lead generation without breaking the bank.

➡️ Following innovative models rather than imitating competitors can significantly boost performance.

➡️ Tapping into potential markets without full-scale advertising can provide untapped opportunities.

Remarkable moments:

✅ “High quality marketing beats expertise. You may feel like you can do much better, but without marketing skills, you’ll never get the chance.”

✅ “You want to do things differently—not copycatted, not templated—but your way.”

✅ “Content on its own is useless. If you sit behind your desk and write the best blogs in the world... you'll still get in through no doors.”

In this episode, we share creative strategies to build brand awareness without breaking the bank. Dive into actionable tips for fresh, impactful marketing tactics that can enhance the visibility of your agency.

Sam and Phil explore innovative methods including newsjacking, content repurposing, and social media campaigns. Understand why developing context around your brand is crucial and how it can amplify your marketing efforts. Hear practical examples on leveraging guest content and creating engaging area guides to connect more deeply with your community.

Plus, get an exclusive introduction to Cosmo, a game-changing offering for estate agents looking for budget-friendly, high-quality marketing resources.

This episode brims with actionable advice and strategies to help independent estate agency owners boost their brand’s profile. Tune in to get inspired and IGNITE your agency’s growth!

Find the book ‘Shoe Dog’ which Sam and Phil recommended on Amazon

When you’re ready, here are 3 ways we can help you to IGNITE your agency:

• Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
• Listen to another episode
• Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
• Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page

If you have any questions, please get in touch. Also, make sure you check out our upcoming events

Some key takeaways:

➡️ Leveraging newsjacking and social campaigns can enhance your agency’s online presence.

➡️ Content repurposing is a time-effective strategy to maximize your marketing efforts.

➡️ Engaging with your local community through guest content and area guides can significantly boost brand awareness.

Some great moments:

✅ “Newsjacking is where you take a topic that is in the news right now and then you piggyback on it to talk about something that's relevant to you, your company, your industry.”

✅ “If you're constantly putting out content that says, “seven ways to do a viewing” then people are going to get bored, including you. So just be a little bit more adventurous with it.”

✅ “Think about social campaigns, think of the date, what’s happening at that time and what can you create content around.”

In this episode, we explore strategies for independent estate agency owners to build their business on a tight budget. Uncover five tactics that promise high returns with minimal investment.

Sam and Phil discuss the psychological and emotional aspects of door knocking, breaking down the barriers that often keep agents from trying this effective method. Learn how follow-ups, direct mail, and targeted content can fuel your growth even with limited resources. Explore the importance of consistency in your marketing efforts and the role of strategic planning in maximizing ROI.

Plus, get the insider scoop on COSMO, our brand-new service designed to help estate agencies thrive without breaking the bank.

Learn how to leverage low-cost marketing tactics to IGNITE your agency’s growth!

When you’re ready, here are 3 ways we can help you to IGNITE your agency:

• Find out more about COSMO and take advantage of our exclusive podcast offer HERE
• Listen to another episode HERE
• Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
• Ask your questions to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page HERE

If you have any questions, please get in touch. Also, make sure you check out our upcoming events HERE

Some key takeaways:

➡️ Door knocking requires discussion of barriers like emotional and ego costs but can yield high returns.
➡️ Consistent follow-ups are vital, with potential to secure between one to three instructions per hour.
➡️ Direct mail should be strategic; smaller, more targeted campaigns can be highly effective.
➡️ Leveraging content like blogs, video scripts, and graphics can establish your agency’s credibility.

Some great moments:

✅ “Lead generating activities must be chosen carefully; CRMs are not the quick fix some agents might think.”
✅ “The success of direct mail depends significantly on the content and approach; it should always aim for a win-win.”
✅ “Content is your platform for building trust and long-term engagement with potential clients.”