This week, Sam and Phil take you through a hands-on agency audit, to highlight how regular check-ins on your website, social channels, lead generation, numbers, and processes can unlock consistent progress.

There are practical steps on refining your website and Google presence, building an effective content strategy for sellers, and tracking financials throughout the year. Find out where many agencies slip up when it comes to growth and saleability.

You need to have your systems ready, whether you plan to sell or simply want to operate at the top of your game. Task-sheets, regular numbers reviews, and a simple lead generation funnel can make all the difference.

Here’s how we can help you to IGNITE your agency:

Find out more about COSMO and take advantage of our exclusive podcast offer!

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Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

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For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

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Some key takeaways:

➡️ Auditing your agency each quarter highlights small changes that add up to big results.

➡️ Clear website content and consistent social strategies enable easier seller conversions.

➡️ Saleable, systemised agencies don’t rely on one person—they’re easy to step back from or scale.

Some great moments:

✅ “You can literally go knock on someone's door and add a hundred thousand to your turnover in a week. In any other industry, that's quite hard to do.”

✅ “If you're going to rely on organic only, you are strangling your business all the time.”

✅ “The answer to every problem is list. Every problem I’ve ever heard of—that’s to do with sales, marketing, financials, fees... the answer is always list.”

Cosmo: https://www.ajmastermind.co.uk/cosmoignite

Listen: https://www.ajmastermind.co.uk/ignite-podcast

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Upcoming Events: https://www.ajmastermind.co.uk/events/