Ignite Your Estate Agency

De: Sam Ashdown & Phil Jones
  • Resumen

  • Welcome to the Ignite Podcast, specifically designed to help estate agents ignite the growth of their agency, hosted by Sam Ashdown and Phil Jones. We'll share original content on all things marketing and agency related - from growth and lead generation, to creating and developing your personal brand and building a dream team. You'll hear from the biggest and best marketers, experts and agency coaches from around the world in exclusive interviews. And discover our top level tips, tricks and tactics that are designed to help YOU accelerate the growth of your business. About Sam and Phil: Sam and Phil are mother-in-law and son-in-lawn and co-directors of AshdownJones (the Lake District estate agency), AJ Mastermind (the home of world-class independent estate agency growth) and several other companies. Collectively they have a couple of decades of industry experience between them. We hope you enjoy the Ignite podcast. Let us know what you think by leaving a review. If you want to find out more about AJ Mastermind and what we can do for your agency go to: https://www.ajmastermind.co.uk

    © 2025 Ignite Your Estate Agency
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Episodios
  • Follow the Plan, Not Your Mood: Lessons from Sean Conway
    Mar 13 2025

    SEAN CONWAY is almost superhuman! He has cycled around the world, run the length of Britain and climbed Mount Kilimanjaro… Dressed as a penguin! But what does this have to do with selling houses?

    Sam and Phil want to explore the mindset that can push limits, not just in adventure but in running a successful estate agency. Is setting ambitious goals without succumbing to the desire for immediate success the key to long-term prosperity?

    This all ties into Phil’s mantra of “discipline trumps motivation” and he reveals how establishing daily habits can help to maintain productivity and transform your estate agency's operation. Sam shares Red January experience, drawing parallels between physical endurance and business resilience.

    Even if your emotions are telling you not to push harder, be inspired by Sean Conway's lesson: "Don't lower your goals to increase your chances of success."

    And a bonus tip from Phil: If you want an example of how not to do leadership, go and watch Robert De Niro in THE INTERN

    Here’s how we can help you to IGNITE your agency:

    • Find out more about COSMO and take advantage of our exclusive podcast offer!
    • LISTEN to another episode
    • Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
    • Connect with a community of ambitious agency owners on our private AJ Mastermind FACEBOOK PAGE
    • For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk
    • Stay updated on our upcoming EVENTS

    Some key takeaways:

    ➡️ Discipline in goal setting and habit formation can outperform motivation.

    ➡️ Following the plan, not your mood, ensures consistency and dedication in your business approach.

    ➡️ Tenacity and ambitious targets pave the way for long-lasting success in the estate agency industry.

    Some great moments:

    ✅ “It's the discipline to maintain a habit that generates results."

    ✅ “Habits and discipline lead to resilience in business, similar to endurance sports.”

    ✅ “Set ambitious goals while acknowledging the potential for failure as a path to learning and growth.”





    Episode Links:

    Cosmo: https://www.ajmastermind.co.uk/cosmoignite

    Listen: https://www.ajmastermind.co.uk/ignite-podcast

    Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth

    Upcoming Events: https://www.ajmastermind.co.uk/events/

    The Intern: https://www.imdb.com/title/tt2361509/

    Sean Conway: https://www.seanconway.com/

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    30 m
  • Phil: "How it felt to sell my house" so far...
    Mar 6 2025

    What happens when the estate agent becomes the vendor? Selling your house can be a roller coaster ride from listing to viewings to getting an offer and this time Phil is on the other side of the fence… Discover how his experience of selling his own house gave Phil an insight into how Ashdown Jones could enhance their own client interactions.

    Sam and Phil discuss the unexpected elements that can catch homeowners off guard during selling. Find out why having a strategic plan and understanding market patterns can transform the selling experience, helping agents to deliver outstanding service.

    Join us on the Ignite Your Estate Agency podcast as Phil puts himself in our clients’ shoes!

    When you’re ready, here are 3 ways we can help you to IGNITE your agency:

    • Find out more about COSMO and take advantage of our exclusive podcast offer!
    • LISTEN to another episode:
    • Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
    • For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

    Engage with ambitious agency owners and grow your business by visiting our private Mastermind FACEBOOK PAGE

    If you have any questions, please get in touch. Also, make sure you check out our UPCOMING EVENTS

    Some key takeaways:

    ➡️Setting realistic expectations and understanding market dynamics can greatly enhance client trust and satisfaction.

    ➡️Personal experiences of agency coaches can provide a wealth of knowledge and reshape agency practices.

    ➡️ Sharing transparent feedback and handling client emotions skillfully is crucial in estate agency.

    Some great moments:

    ✅ “It's not just about selling a property, it's about understanding emotions tied to that process.”

    ✅ “When you're on the other side of the fence, you realise the little things that can make a big difference for clients.”

    ✅ “There's value in understanding your property's strengths and weaknesses before going to market.”




    Episode Links:

    Cosmo: www.https://ajmastermind.co.uk/cosmoignite

    Listen: https://www.ajmastermind.co.uk/ignite-podcast

    Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth

    Upcoming Events: https://ajmastermind.co.uk/events/

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    30 m
  • How to Fix a Toxic Culture in 3 Months!
    Feb 27 2025

    Here’s your chance to listen to an exclusive AJ Mastermind Webinar from Sam, which we’ve turned into a podcast just for you!

    Are you worried that there may be a toxic culture within your estate agency? Sam will tell you how to turn it around in just three months, using three core values: Vision, Mission, and Purpose.

    Sam and Emma (AJ Mastermind’s Client Executive) share their insights on aligning personal and business goals and the significance of creating an empathetic and supportive environment where team members feel valued and motivated.

    This episode is packed with guidance and strategies to uplift your agency’s environment and performance. Tune in to get inspired and IGNITE your agency’s transformation!

    When you’re ready, here are 3 ways we can help you to IGNITE your agency:

    • Find out more about COSMO and take advantage of our exclusive podcast offer!
    • LISTEN to another episode:
    • Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk
    • For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

    Engage with ambitious agency owners and grow your business by visiting our private Mastermind FACEBOOK PAGE

    If you have any questions, please get in touch. Also, make sure you check out our UPCOMING EVENTS at:

    Some key takeaways:

    ➡️ Establishing core values, vision, mission, and purpose sets a solid foundation for your agency’s culture.

    ➡️ Regular performance and development sessions are vital for aligning team members’ personal goals with business success.

    ➡️ Creating a supportive and flexible work environment enhances team morale and contributes to agency growth.

    Some great moments:

    ✅ “Start off with your core values and what the business stands for, what you stand for as a person.”

    ✅ “Your mission is your rallying cry. It’s the thing that when you stand in front of your team, you say; We stand for this.”

    ✅ “Make sure you understand how people want to work and what motivates them.”




    Episode Links:

    Cosmo: www.https://ajmastermind.co.uk/cosmoignite

    Listen: https://www.ajmastermind.co.uk/ignite-podcast

    Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth

    Upcoming Events: https://ajmastermind.co.uk/events/

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    25 m

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