Here is part 2 of the AI for Agents webinar that Sam and Phil wanted to share with you! If you missed part 1, go and check out the previous episode.

This podcast will help you understand the difference between SEO and GEO (That’s Generative Engine Optimisation), find out why clear, extractable website text is now essential, how listings on third-party sites like Rightmove can influence AI recommendations and learn how to construct prompts that improve your visibility and reach.

Why is PR going to become even more valuable, how AI is changing search habits and which areas of your agency can you automate with AI integration tools?

Here’s how we can help you to IGNITE your agency:

Find out more about COSMO and take advantage of our exclusive podcast offer!

LISTEN to another episode

Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Connect with a community of ambitious agency owners on our private AJ Mastermind FACEBOOK PAGE

For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

Stay updated on our upcoming EVENTS

Some key takeaways:

➡️ AI is rapidly shifting the landscape for independent estate agency marketing and search visibility.

➡️ Getting your website and content AI-ready is now vital to capture new leads and referrals.

➡️ Third-party profiles, comparison pages, and clear, extractable text make a difference to how AI recommends your agency.

Some great moments:

✅ “At the moment AI is using our own website to feed back towards that information, but it's also using third party and it prefers third party websites.”

✅ “Language needs to be simple, straightforward and extractable...It doesn't go into videos... it's going to go to the most easily extractable text.”

✅ “Create comparison pages...you can put yourself at the top of that ranking and AI will take that as fact and then report that back to a searcher.”

Cosmo: https://www.ajmastermind.co.uk/cosmoignite

Listen: https://www.ajmastermind.co.uk/ignite-podcast

Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth

Upcoming Events: https://www.ajmastermind.co.uk/events/

Recently Sam and Phil hosted a webinar called ‘AI for Agents - 5 Easy Ways to Use AI in Your Estate Agency TODAY’ and they wanted to share it with you on the podcast, so we’ve split it into two parts and you can listen to part 1 this week and part 2 next week.

You’ll hear practical examples of how to use AI for property descriptions, summarising complaints, market analysis, and automating everyday admin. Sam shares how AI helped structure an entire action plan for a client, while Phil highlights the impact of AI on consumer behaviour and how this could shift the way agencies are chosen.

Which AI tool should you choose? ChatGPT, Perplexity, Google Gemini? We take a look at the strengths and limitations of the most popular AI assistants and demonstrate how to craft better prompts, making AI outputs more human, and developing templates that save time for busy agency teams.

Here’s how we can help you to IGNITE your agency:

Find out more about COSMO and take advantage of our exclusive podcast offer!

LISTEN to another episode

Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Connect with a community of ambitious agency owners on our private AJ Mastermind FACEBOOK PAGE

For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

Stay updated on our upcoming EVENTS

Some key takeaways:

➡️ AI can streamline core business operations and free up time for agents to focus on higher-value tasks.

➡️ Prompt engineering is essential! How you ask determines the quality of AI output.

➡️ Keeping updated and open to new AI tools enables you to stay ahead in a changing industry.

Some great moments:

✅ “All the information that it's collated is available on the web, but AI has found it, amalgamated it and put it into a list form which, which would take hours or days.”

✅ “It’s the consumer’s attention that’s going towards AI, which is where your changes will need to be made.”

✅ “Treat it like a child, be very accurate in what you ask for. If it gives you the wrong answer, tell it what you need.”

Cosmo: https://www.ajmastermind.co.uk/cosmoignite

Listen: https://www.ajmastermind.co.uk/ignite-podcast

Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth

Upcoming Events: https://www.ajmastermind.co.uk/events/

Sam and Phil tackle the ongoing challenge of hiring and recruitment, from feeling stretched too thin and hitting financial ceilings, to making key decisions about when and who to recruit to enable growth.

Many common business obstacles come back to recruitment but planning your agency’s structure ahead of time can also help break plateaus and prepare for long-term progress.

Why should you prioritise recruitment, even when time or finances feel tight, and how can you step back from frontline agency work to drive success?

Here’s how we can help you to IGNITE your agency:

Find out more about COSMO and take advantage of our exclusive podcast offer!

LISTEN to another episode

Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Connect with a community of ambitious agency owners on our private AJ Mastermind FACEBOOK PAGE

For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

Stay updated on our upcoming EVENTS

Some key takeaways:

➡️ Recruitment is often the answer when your estate agency hits a ceiling or the owner is overwhelmed.
➡️ Building a future-focused Org chart helps clarify hiring needs and unlock the next stage of business growth.
➡️ Investing time in recruitment—even when it feels impossible—prevents bottlenecks and prepares your agency for opportunity.

Some great moments:

✅ “As soon as you drop down to a level that is paid less than you want to take as a salary, you’re costing your business the opportunities that you would create otherwise.”
✅ “If you don’t have time to recruit, it’s because you didn’t recruit when you were supposed to recruit. The best time to recruit is right now.”
✅ “No successful business ever has one person bank access ever. That will definitely slow you down.”

Cosmo: https://www.ajmastermind.co.uk/cosmoignite

Listen: https://www.ajmastermind.co.uk/ignite-podcast

Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth

Upcoming Events: https://www.ajmastermind.co.uk/events/