Have you seen the video? It even made the national news…

“London Marathon runner gets tube back home and something special happens” (The Mirror)

Watch it on TIKTOK or INSTAGRAM

AJ’s Marketing and Content Creator (and Sam’s future son-in-law) Liam Hussell went viral as he was making his way home after running the London Marathon.

Liam joins Sam to explore what makes a video go viral and why it matters for independent estate agency owners. The video has been viewed by millions across TIKTOK and INSTAGRAM, but how could it help your agency’s content strategy?

Authenticity, timing, emotion, and knowing your audience, these are all elements seen in almost all viral videos. Do you have a content plan that leverages current events, involves your community and always focuses on value for your followers. We’ve got tips to help you to spot viral opportunities to drive brand growth.

Check out the Viral HUSSELLUP Recipe to find out how they did it!

Here’s how we can help you to IGNITE your agency:

Find out more about COSMO and take advantage of our exclusive podcast offer!

LISTEN to another episode

Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Connect with a community of ambitious agency owners on our private AJ Mastermind FACEBOOK PAGE

For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

Stay updated on our upcoming EVENTS

Key takeaways:

➡️ A mix of timing, relevance and authentic emotion can dramatically extend your reach on social media.

➡️ Making your community the focus of your content helps build loyalty and interest in your agency’s brand.

➡️ Estate agency owners can achieve more consistent content growth by understanding the principles behind viral success.

Notable moments:

✅ “It became viral in such a short space of time. It kind of dominated all the feeds.”

✅ “Tess got straight on it. It was a pretty much perfect video. It could have gone wrong in so many different ways.”

✅ “Making the audience the hero... that also helped people just feel really good about sharing that video.”

Watch the viral video on…

TikTok: https://vm.tiktok.com/ZNdjjNGGL/

Instagram: https://www.instagram.com/reel/DI9aS-sNRM9/?igsh=MTJiem9xdmxoZjhsZg==

Follow HussellUp on…

TikTok:https://www.tiktok.com/@hussellupsocial

Instagram: https://www.instagram.com/hussellupsocial/

HussellUp Viral Recipe: https://hussellup.co.uk/go-viral/

Cosmo: https://www.ajmastermind.co.uk/cosmoignite

Listen: https://www.ajmastermind.co.uk/ignite-podcast

Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth

Upcoming Events:

This week, Sam and Phil take you through a hands-on agency audit, to highlight how regular check-ins on your website, social channels, lead generation, numbers, and processes can unlock consistent progress.

There are practical steps on refining your website and Google presence, building an effective content strategy for sellers, and tracking financials throughout the year. Find out where many agencies slip up when it comes to growth and saleability.

You need to have your systems ready, whether you plan to sell or simply want to operate at the top of your game. Task-sheets, regular numbers reviews, and a simple lead generation funnel can make all the difference.

Here’s how we can help you to IGNITE your agency:

Find out more about COSMO and take advantage of our exclusive podcast offer!

LISTEN to another episode

Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Connect with a community of ambitious agency owners on our private AJ Mastermind FACEBOOK PAGE

For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

Stay updated on our upcoming EVENTS

Some key takeaways:

➡️ Auditing your agency each quarter highlights small changes that add up to big results.

➡️ Clear website content and consistent social strategies enable easier seller conversions.

➡️ Saleable, systemised agencies don’t rely on one person—they’re easy to step back from or scale.

Some great moments:

✅ “You can literally go knock on someone's door and add a hundred thousand to your turnover in a week. In any other industry, that's quite hard to do.”

✅ “If you're going to rely on organic only, you are strangling your business all the time.”

✅ “The answer to every problem is list. Every problem I’ve ever heard of—that’s to do with sales, marketing, financials, fees... the answer is always list.”

Cosmo: https://www.ajmastermind.co.uk/cosmoignite

Listen: https://www.ajmastermind.co.uk/ignite-podcast

Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth

Upcoming Events: https://www.ajmastermind.co.uk/events/

In this episode, Sam and Phil share recent experiments with ChatGPT and Perplexity, testing how these tools answer the question, “Who is the best estate agent in Windermere?” and what that means for your agency’s online profile. How is AI already impacting consumer journeys and estate agency marketing, both behind the scenes and in public perception?

Find out how to use your information to get better AI visibility and why giving AI a specific persona in your prompts can create more tailored results, but don’t forget to fact-check the generated content before using it!

You can adopt AI without losing the personal touch, by utilising it for low-level tasks which will help you stay ahead of the game as technology continues to move quickly.

Here’s how we can help you to IGNITE your agency:

Find out more about COSMO and take advantage of our exclusive podcast offer!

LISTEN to another episode

Request an AJ Mastermind brochure by calling 015394 40892 or emailing emma@ajmastermind.co.uk

Connect with a community of ambitious agency owners on our private AJ Mastermind FACEBOOK PAGE

For your questions, reach out to Sam Or Phil: sam@ajmastermind.co.uk OR phil@ashdownjones.co.uk

Stay updated on our upcoming EVENTS

Some key takeaways:

➡️ Consistent branding across all digital platforms boosts your agency’s standing in AI-generated search results.

➡️ Your agency’s narrative is shaped by both your own content and external third-party sources, both of which should reinforce your position in the market.

➡️ Leveraging AI for research, copy ideas, and workflow automation can create a competitive advantage, but accuracy must always be fact-checked.

Some great moments:

✅ “We’re trying to make sure we’re manipulating AI searches to make sure they come to us, but actually they’re going to third parties. So we have to make sure the third-party data is also singing our praises.”

✅ “Whatever we think the reasons are that we should be considered to be somebody’s first choice of estate agent in the Lake District for selling a high value home, Perplexity are one step ahead of us—they’ve decided those four reasons are reasons we should be chosen.”

✅ “AI does something called hallucinating. So it makes up a fact because otherwise it’s got a gap in its copy or its narrative or its point. So you’ve got to be really careful.”

Cosmo: https://www.ajmastermind.co.uk/cosmoignite

Listen: https://www.ajmastermind.co.uk/ignite-podcast

Facebook Page: https://www.facebook.com/groups/ajmmforagencygrowth

Upcoming Events: https://www.ajmastermind.co.uk/events/