Ever wonder what happens after someone reaches out about your product? In Part Two of this series, I’m walking you through my exact follow-up strategy—the one that consistently turns interest into income.

If you’ve ever felt awkward or unsure about what to say after sending a cart link, this episode is your script, your system, and your confidence boost. I’m giving you real examples from my DMs, the timeline I use, and the psychology behind what works.

Whether you're new to sales or rebuilding your network marketing biz with more heart and honesty—this episode will show you how to follow up with integrity and clarity.

What You’ll Learn in This Episode:

The exact 3-part DM formula I use to create curiosity and connection
My complete follow-up timeline (what to send, when to send it)
Real examples of what I say—and why it works to increase conversions

Episode Highlights & Time Stamps:

[00:03] – Why most people stop at the first DM—and why you shouldn’t
[07:15] – The first message I send (real example you can copy)
[13:20] – My 3-part DM sequence that builds trust and offers real value
[20:40] – The Follow-Up Framework: How often, what to say, and how to stay human
[28:10] – Why “not right now” isn’t a no—and how to nurture warm leads
[32:00] – Final thoughts: You don’t need to chase, just serve well and show up

Resources & Links Mentioned:

Free 5-Day Story Strategy Drops: https://www.uwsmarketing.com/rerise
Neora Fit Stack Info & Cart Templates (DM me for this resource)

Connect with Katy:
Instagram: @katywritescontent
Website: www.katyursta.com
Free Weekly Story Strategy Drops: https://www.uwsmarketing.com/rerise

Loved this episode? Leave a review on Apple Podcasts or Spotify and tag me @katywritescontent so I can shout you out!

Let’s keep making social selling simple—and storytelling powerful.

Does it feel like you’ve grown or evolved, but your brand hasn’t caught up? Or maybe you’ve experienced a life quake or you’ve changed your services/offers and now what used to work doesn’t work. Here’s what to do when your online presence starts to feel like a version of you that no longer exists.

What You’ll Learn in This Episode:

• Going beyond the “box” - what a personal brand needs to be in 2025
• Embracing your personal evolution
• Reconnecting with a brand that feels like you

Episode Highlights & Time Stamps:
01:11 The Evolution of Personal Branding

06:30 Acknowledging Life Shifts and Brand Transformations

12:41 Finding Your Authentic Voice

18:57 The Power of Storytelling in Branding

24:39 Embracing Change and Connection

Resources & Links Mentioned:
Story Strategy Weekly Drops: https://www.uwsmarketing.com/rerise

Connect with Katy:

• Instagram: @katywritescontent
• Website: www.katyursta.com
• Free Resource: Story Strategy Weekly Drops: https://www.uwsmarketing.com/rerise

📩 Enjoyed this episode? Leave a review on [Apple Podcasts/Spotify] and tag me on social media so I can shout you out!

We often hear generic advice about how you never really fail,” bu maybe that’s the wrong way to look at it. Katy explores what it can look like to embrace failure and allow yourself ot move forward from it. With practice (and non generic advice) she reveals how she’s been able to cope with a season of failure.

What You’ll Learn in This Episode:

• Feeling your way through the failure,how to find the lessons in the failure.
• Owning your role in the failure- why extreme responsibility makes all the difference
• Executing from the failure- steps to create a new strategy for execution
• Katy shares a few of the tools she’s been using to create new thought patterns as she’s personally been reflecting on her past season of work.

Episode Highlights & Time Stamps:

• [06:04] - Embracing the emotion of the missed goal
• [11:54] - Your execution strategy minus the hokey pokey
• [21:20] - Katy provides personal insight into her past failures from the previous season

Connect with Katy:

• Instagram: @katywritescontent
• Website: www.katyursta.com
• Free Resource: Story Strategy Weekly Drops: https://www.uwsmarketing.com/rerise

📩 Enjoyed this episode? Leave a review on [Apple Podcasts/Spotify] and tag me on social media so I can shout you out!

In today’s episode, we unpack the power of storytelling for your sales. Katy walks you through the exact formula to ensure that your story is relevant to the audience and positions you as the guide in someone’s journey!

What You’ll Learn in This Episode:

• The Exact Formula to turn Likes into Sales
• Storytelling Formula for Sales
• How to Become a Guide in Someone’s Journey

Highlights from this episode:

• [04:16] - Katy Explains the Power of Storytelling for Sales
• [08:59] - Crafting Relatable Content
• [11:55] - The Formula for Effective Storytelling

Resources & Links Mentioned:
Here is the the post Katy referenced in the podcast.

Get weekly storytelling strategies sent right to your inbox

Connect with Katy:

• Instagram: @katywritescontent
• Website: www.katyursta.com
• Free Resource: Story Strategy Weekly Drops: https://www.uwsmarketing.com/rerise

📩 Enjoyed this episode? Leave a review on [Apple Podcasts/Spotify] and tag me on social media so I can shout you out!

In this episode Katy shares a personal experience of how the lessons she learned through her current season of business and her previous experience as cancer survivor impacted how she helped her son over a recent adversity.

In this episode she shares three examples of underdog mentality every entrepreneur needs.

✨ What You’ll Learn in This Episode:

• 🔹 Katy refutes the belief that we don’t have control over the outcomes.
• 🔹 Look at the granular steps that you can take to get closer to the desired destination
• 🔹 How to overcome the “what if” problem that haunts so many entrepreneurs
• 🔹The one thing you can do today to overcome overwhelm

👥 Connect with Katy:

• Instagram: @katywritescontent
• Website: www.katyursta.com
• Free Resource: Story Strategy Weekly Drops: https://www.uwsmarketing.com/rerise
• Check out Katy’s book Direct Sales Done Right on Amazon!

📩 Enjoyed this episode? Leave a review on [Apple Podcasts/Spotify] and tag me @katywritescontent on social media so I can shout you out!

In this deeply personal and heartfelt final episode of the Direct Sales Done Right podcast, Katy Ursta reflects on her journey through grief and joy following a significant transition in her business. With openness and vulnerability, Katy shares the challenges of navigating change in the network marketing industry and the crucial role faith plays in making life-altering decisions.

Katy expresses her immense gratitude for her partnership with Melanie and the incredible experiences they’ve shared throughout their podcasting journey. She explores the coexistence of grief and joy, the impact of lifequakes—those seismic shifts that reshape our lives—and the bittersweet excitement of new beginnings.

As Katy embarks on a new chapter in her career, this episode serves as a powerful reminder that it's okay to feel both sorrow and hope simultaneously. Whether you’re facing change in your career, business, or personal life, Katy's insights and reflections offer comfort, encouragement, and inspiration.

Key Takeaways:

• The challenges and growth that come with major transitions in business and life
• How faith guides decision-making during uncertain times
• The coexistence of grief and joy: why it’s okay to feel both at once
• Embracing new beginnings with hope and courage
• Practical advice for navigating change in your own career or life

Join Katy as she closes this chapter with grace, gratitude, and excitement for what’s to come.

Please continue to follow Melanie on her Instagram and through The Women Inspiring Women Podcast.

Follow Katy on Instagram Here - Katy Ursta Instagram

In this heartfelt episode of the Direct Sales Done Right podcast, Katy Ursta opens up about the powerful role mindset plays in entrepreneurship and direct sales.

She passionately shares how every setback isn't a failure but rather a precious opportunity to begin again—this time, with the wisdom and experience we’ve gained. Katy dives deep into the transformative mindset shifts that are essential for true success and offers practical, actionable steps for entrepreneurs who are ready to level up.

Katy beautifully touches on the delicate balance of joy and grief, reminding us that growth—both personally and professionally—often thrives in the space where both emotions coexist. It’s a conversation full of hope, raw honesty, and inspiration, leaving you feeling empowered to take the next step in your entrepreneurial journey.

Follow Melanie and Katy here:

Melanie Mitro Instagram

Katy Ursta Instagram

Direct Sales Done Right Instagram

On this episode of The Direct Sales Done Right Podcast, Melanie Mitro gets real about the emotional rollercoaster of direct sales—the self-doubt, the fear of rejection, and the moments when giving up feels easier than pushing forward.

She opens up about her own struggles with rejection, sharing the raw, behind-the-scenes moments when she questioned if she was really cut out for this business. But through those tough experiences, she learned that success isn’t about having the perfect strategy—it’s about believing in yourself when no one else does.

Melanie dives into the mindset shifts that helped her turn rejection into resilience, showing how every "no" can actually be a stepping stone to growth. She shares heartfelt stories, practical tips, and powerful strategies to help you follow up with confidence, build authentic relationships, and stay consistent—even when it feels like nothing is working.

By the end of this episode, you'll walk away with a renewed sense of purpose, a stronger mindset, and the belief that rejection isn’t the end—it’s just part of the journey to success.

Follow Melanie and Katy here:

Melanie Mitro Instagram

Katy Ursta Instagram

Direct Sales Done Right Instagram