Word of Mouth Marketing: How Smart Companies Get People Talking
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Word of Mouth Marketing: How Smart Companies Get People Talking
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Narrado por:
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Dave Mallow
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De:
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Andy Sernovitz
Acerca de esta escucha
THE NEW YORK TIMES, USA TODAY MONEY, AND AMAZON BESTSELLER
Master word of mouth marketing with this fun, practical, hands-on guide.
With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.
Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations:
- 3 Reasons People Talk About You
- 4 Rules of Word of Mouth Marketing
- 5 Ts of Word of Mouth Marketing
- 6 Big Ideas: Deep Stuff That Changes Marketing Forever
Find out what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner -- and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion -- and why some multi-million-dollar advertising campaigns fail to get noticed.
Open your eyes to a new way of doing business: Honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.
©2006, 2012 Andy Sernovitz (P)2012 Andy SernovitzLos oyentes también disfrutaron...
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Narración:4 out of 5 stars 370
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Historia4 out of 5 stars 362
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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5 out of 5 stars
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A misleading Title results in a hidden gem
- De Dean en 10-13-10
De: John Jantsch
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The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- De: Chris Brogan, Julien Smith
- Narrado por: Chris Brogan, Julien Smith
- Duración: 6 h y 41 m
- Versión completa
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General4 out of 5 stars 58
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Narración:4 out of 5 stars 46
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Historia4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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5 out of 5 stars
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Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
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Book Yourself Solid, Third Edition
- The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
- De: Michael Port
- Narrado por: Michael Port
- Duración: 9 h y 54 m
- Versión completa
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General4.5 out of 5 stars 199
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Narración:5 out of 5 stars 175
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Historia4.5 out of 5 stars 176
Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
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5 out of 5 stars
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One of the best.
- De Amazon Customer en 02-02-19
De: Michael Port
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Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- De: Jay Baer
- Narrado por: Jay Baer
- Duración: 5 h y 36 m
- Versión completa
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General4.5 out of 5 stars 238
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Narración:4.5 out of 5 stars 201
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Historia4.5 out of 5 stars 201
Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.
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1 out of 5 stars
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Such a waste of time
- De hadi maghsoudi en 03-19-16
De: Jay Baer
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- De: Brian Kurtz
- Narrado por: Brian Kurtz
- Duración: 8 h y 43 m
- Versión completa
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General4.5 out of 5 stars 176
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Narración:4.5 out of 5 stars 154
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Historia5 out of 5 stars 152
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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5 out of 5 stars
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1 of the best books on marketing - highly recommended
- De Patrick J. Stiles en 12-13-19
De: Brian Kurtz
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Youtility
- Why Smart Marketing Is About Help Not Hype
- De: Jay Baer
- Narrado por: Marcus Sheridan, Jay Baer
- Duración: 4 h y 51 m
- Versión completa
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General4.5 out of 5 stars 306
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Narración:4.5 out of 5 stars 243
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Historia4.5 out of 5 stars 243
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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4 out of 5 stars
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Good Framing, Examples and Supporting Concepts
- De Adam Helweh en 10-13-13
De: Jay Baer
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What Would Google Do?
- De: Jeff Jarvis
- Narrado por: Jeff Jarvis
- Duración: 9 h y 2 m
- Versión completa
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General4 out of 5 stars 1,101
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Narración:4 out of 5 stars 413
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Historia4 out of 5 stars 415
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
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1 out of 5 stars
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Shallow and one-sided
- De JimmiJ en 02-04-09
De: Jeff Jarvis
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Dotcom Secrets
- De: Russell Brunson
- Narrado por: Russell Brunson
- Duración: 6 h y 39 m
- Versión completa
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General5 out of 5 stars 1,142
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Narración:5 out of 5 stars 915
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Historia5 out of 5 stars 911
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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4 out of 5 stars
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Lots of good information BUT!
- De Verified Amazon Customer en 12-27-21
De: Russell Brunson
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Traffic Secrets
- The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
- De: Russell Brunson
- Narrado por: Russell Brunson
- Duración: 6 h y 58 m
- Versión completa
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General5 out of 5 stars 940
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Narración:5 out of 5 stars 754
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Historia5 out of 5 stars 750
Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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4 out of 5 stars
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Slow Down Bro!!!
- De Terence Fisher en 10-18-20
De: Russell Brunson
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Entrepreneurial You
- Monetize Your Expertise, Create Multiple Income Streams, and Thrive
- De: Dorie Clark
- Narrado por: Dorie Clark
- Duración: 5 h y 29 m
- Versión completa
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General4.5 out of 5 stars 272
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Narración:4.5 out of 5 stars 240
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Historia4.5 out of 5 stars 241
What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, and bringing in a steady flow of new clients can be a daunting prospect.
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3 out of 5 stars
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Alternative title: Ways to Earn Money Online
- De Oliver Nielsen en 02-12-18
De: Dorie Clark
Lo que los oyentes dicen sobre Word of Mouth Marketing: How Smart Companies Get People Talking
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total3 out of 5 stars
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Ejecución3 out of 5 stars
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Historia3 out of 5 stars
- Jonny
- 11-05-12
Nothing you don't already know
Who do you think would benefit most from listening to Word of Mouth Marketing: How Smart Companies Get People Talking?
Worth the listen if you are in marketing - it's always good to let tips and tactics seep deeper into your subconscious, but the book is neither riveting nor profound by any means.
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esto le resultó útil a 5 personas
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Gina Jenkins
- 04-20-21
Enjoyed this book to the Max
While reading this book, I thought of all technology platforms for which I have been mainly working, and then I began realizing this book has single handily increased my understanding of word-of-mouth. I feel confident that the principles I have learned in this book will work on all platforms. This is one narrated book I'm glad I have bought. I have been influenced to buy the book as well. I especially enjoyed it because the narrator was upbeat and delivered as well. Don't let the aged look of the cover fool you. The information is yet relevant. I just moved into a new community in a new state and would like to meet people here and start something wonderful. Thank you for the new tools to add to my arsenal.
Gina J.
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Total1 out of 5 stars
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Ejecución5 out of 5 stars
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Historia1 out of 5 stars
- Sergio Moran
- 08-28-18
Absolutely trivial
Full of trivialities, nothing substantial, eye opening or relevant. Outdated taking into account the current scenario in Social Media.
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