
The Referral Engine
Teaching Your Business to Market Itself
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Narrado por:
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John Jantsch
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De:
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John Jantsch
Acerca de esta escucha
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you.
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company.
Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends - it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire.
Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Some of Jantsch's strategies include:
- Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening.
- The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical.
- Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to.
The secret to generating referrals lies in understanding the "Customer Referral Cycle". Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine.
©2010 John Jantsch (P)2010 GildanLos oyentes también disfrutaron...
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The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- De: Sean Ammirati, Richard Florida - foreword
- Narrado por: Fajer Al-Kaisi
- Duración: 6 h y 57 m
- Versión completa
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The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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Awesome book
- De Josh en 04-29-16
De: Sean Ammirati, y otros
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 8 h y 43 m
- Versión completa
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Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
- De Lee en 06-15-15
De: Guy Kawasaki
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- De: Brian Kurtz
- Narrado por: Brian Kurtz
- Duración: 8 h y 43 m
- Versión completa
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Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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1 of the best books on marketing - highly recommended
- De Patrick J. Stiles en 12-13-19
De: Brian Kurtz
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Profitable Podcasting
- Grow Your Business, Expand Your Platform, and Build a Nation of True Fans
- De: Stephen Woessner
- Narrado por: Sean Pratt
- Duración: 5 h y 7 m
- Versión completa
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The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue - one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right.
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Half way thru, nothing worth any of my $$$
- De John Kiz en 12-20-18
De: Stephen Woessner
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- De: Geoffrey Colon
- Narrado por: Geoffrey Colon
- Duración: 6 h y 14 m
- Versión completa
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon
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The Zappos Experience
- 5 Principles to Inspire, Engage, and Wow
- De: Joseph A. Michelli
- Narrado por: Joseph A. Michelli, Tom Parks
- Duración: 8 h y 32 m
- Versión completa
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The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.
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Brand propaganda
- De MR A G ADELAAR en 05-22-15
Las personas que vieron esto también vieron...
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Endless Referrals, Third Edition
- De: Bob Burg
- Narrado por: Christopher Grove
- Duración: 11 h y 30 m
- Versión completa
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Narración:
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Historia
In the new recording of the Third Edition created in 2005, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell. He shows how to maximize your daily contacts, utilize your tools both online and off, leverage your relationships, and generate ongoing sales opportunities.
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A Timeless Classic with Endless Value!
- De Andrew Darlow en 12-02-24
De: Bob Burg
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Generating Business Referrals Without Asking
- A Simple Five Step Plan to a Referral Explosion
- De: Stacey Brown Randall
- Narrado por: Stacey Brown Randall
- Duración: 3 h y 14 m
- Versión completa
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General
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Narración:
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Historia
Every business needs referrals from satisfied clients. A good referral can lead to a closed sale faster and easier than any other lead. But let’s face it - asking for referrals can be awkward. And asking is often ineffective. That’s why Stacey Brown Randall developed a method of getting referrals without asking. In her book Generating Business Referrals Without Asking, she shares her system for revolutionizing any business. Her structured approach reduces the hustle and increases productivity and profit.
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excellent approach on growing your business
- De taratooley en 07-30-20
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Duct Tape Marketing (Revised and Updated)
- The World's Most Practical Small Business Marketing Guide
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 7 h y 48 m
- Versión completa
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General
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Narración:
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Historia
Learn to make your small business marketing as simple, effective, and affordable as duct tape. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. In this audiobook you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps. This audiobook provides proven, yet elegantly simple tools to help you grow your small business.
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How to be a Jack of All Trades Marketer
- De Steven en 07-04-13
De: John Jantsch
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Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 7 h y 53 m
- Versión completa
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General
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Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
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not quite for audible
- De Andrea en 05-08-16
De: John Jantsch
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The Referral of a Lifetime: Never Make a Cold Call Again!
- De: Tim Templeton
- Narrado por: Tim Templeton
- Duración: 4 h y 16 m
- Versión completa
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General
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Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent referrals from existing customers and friends and, at the same time, maximize business with existing customers.
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poorly written and just plain bad storytelling
- De MshnryMan en 08-01-16
De: Tim Templeton
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Giftology
- De: John Ruhlin
- Narrado por: Drew Birdseye
- Duración: 2 h y 8 m
- Versión completa
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General
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Narración:
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Historia
Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies. But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give. John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500, and his tactics lead to appreciative responses and wide-open check books. Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.
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Has one beautiful sentence
- De Robin Ruud en 07-05-17
De: John Ruhlin
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Endless Referrals, Third Edition
- De: Bob Burg
- Narrado por: Christopher Grove
- Duración: 11 h y 30 m
- Versión completa
-
General
-
Narración:
-
Historia
In the new recording of the Third Edition created in 2005, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell. He shows how to maximize your daily contacts, utilize your tools both online and off, leverage your relationships, and generate ongoing sales opportunities.
-
-
A Timeless Classic with Endless Value!
- De Andrew Darlow en 12-02-24
De: Bob Burg
-
Generating Business Referrals Without Asking
- A Simple Five Step Plan to a Referral Explosion
- De: Stacey Brown Randall
- Narrado por: Stacey Brown Randall
- Duración: 3 h y 14 m
- Versión completa
-
General
-
Narración:
-
Historia
Every business needs referrals from satisfied clients. A good referral can lead to a closed sale faster and easier than any other lead. But let’s face it - asking for referrals can be awkward. And asking is often ineffective. That’s why Stacey Brown Randall developed a method of getting referrals without asking. In her book Generating Business Referrals Without Asking, she shares her system for revolutionizing any business. Her structured approach reduces the hustle and increases productivity and profit.
-
-
excellent approach on growing your business
- De taratooley en 07-30-20
-
Duct Tape Marketing (Revised and Updated)
- The World's Most Practical Small Business Marketing Guide
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 7 h y 48 m
- Versión completa
-
General
-
Narración:
-
Historia
Learn to make your small business marketing as simple, effective, and affordable as duct tape. In Duct Tape Marketing, renowned small business marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you want. In this audiobook you will learn the Duct Tape Marketing system and how to apply its principles to your business by following three steps. This audiobook provides proven, yet elegantly simple tools to help you grow your small business.
-
-
How to be a Jack of All Trades Marketer
- De Steven en 07-04-13
De: John Jantsch
-
Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 7 h y 53 m
- Versión completa
-
General
-
Narración:
-
Historia
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
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not quite for audible
- De Andrea en 05-08-16
De: John Jantsch
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The Referral of a Lifetime: Never Make a Cold Call Again!
- De: Tim Templeton
- Narrado por: Tim Templeton
- Duración: 4 h y 16 m
- Versión completa
-
General
-
Narración:
-
Historia
Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent referrals from existing customers and friends and, at the same time, maximize business with existing customers.
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poorly written and just plain bad storytelling
- De MshnryMan en 08-01-16
De: Tim Templeton
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Giftology
- De: John Ruhlin
- Narrado por: Drew Birdseye
- Duración: 2 h y 8 m
- Versión completa
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General
-
Narración:
-
Historia
Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies. But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give. John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500, and his tactics lead to appreciative responses and wide-open check books. Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.
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Has one beautiful sentence
- De Robin Ruud en 07-05-17
De: John Ruhlin
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The Language of Referrals
- The Words & Scripts Financial Professionals Use to Gain More Ideal Clients
- De: Bill Cates
- Narrado por: Bill Cates
- Duración: 2 h y 54 m
- Versión completa
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Bill Cates’ newest book, The Language of Referrals, is your blueprint for finding the right words and phrases to elevate your referability, confidently ask for introductions, address concerns and objections, and turn the willingness to refer into effective connections with your new prospects.
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What I hoped for
- De Terri en 07-15-24
De: Bill Cates
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SEO for Growth
- The Ultimate Guide for Marketers, Web Designers & Entrepreneurs
- De: John Jantsch, Phil Singleton
- Narrado por: John Jantsch
- Duración: 5 h y 36 m
- Versión completa
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To grow your business in today's economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand - grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results. From website designers to business owners, marketers to entrepreneurs, everyone can benefit from understanding and applying SEO best practices.
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No New Information
- De Robert Broome en 07-04-17
De: John Jantsch, y otros
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Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- De: David Newman
- Narrado por: David Newman
- Duración: 8 h y 10 m
- Versión completa
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Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
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GOOD Book. However...
- De ala en 08-03-14
De: David Newman
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The Self-Reliant Entrepreneur
- 366 Daily Meditations to Feed Your Soul and Grow Your Business
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 11 h y 51 m
- Versión completa
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The Self-Reliant Entrepreneur offers overworked and harried entrepreneurs, and anyone who thinks like one, a much-needed guide for tapping into the wisdom that is most relevant to the entrepreneurial life. The book is filled with inspirational meditations that contain the thoughts and writings of notable American authors. Designed as a daily devotional, it is arranged in a calendar format, and features readings of transcendentalist literature and others.
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Not too useful
- De Daniel Rodriguez del Villar en 10-24-20
De: John Jantsch
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$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- De: Alex Hormozi
- Narrado por: Alex Hormozi
- Duración: 6 h
- Versión completa
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This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.
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Better than $100M Offers, But Read Both in Order
- De Jonathan and Hannah en 09-13-23
De: Alex Hormozi
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The Like Switch
- An Ex-FBI Agent's Guide to Influencing, Attracting, and Winning People Over
- De: Jack Schafer PhD, Ph.D. Marvin Karlins Ph.D.
- Narrado por: George Newbern
- Duración: 7 h y 40 m
- Versión completa
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The Like Switch is packed with all the tools you need for turning strangers into friends, whether you are on a sales call, a first date, or a job interview. As a Special Agent for the FBI's National Security Division's Behavioral Analysis Program, Dr. Jack Schafer developed dynamic and breakthrough strategies for profiling terrorists and detecting deception. Now, Dr. Schafer has evolved his proven-on-the-battlefield tactics for the day-to-day, but no less critical battle of getting people to like you.
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Very informative , PDF on audible website....
- De Michael Jones en 11-30-15
De: Jack Schafer PhD, y otros
Lo que los oyentes dicen sobre The Referral Engine
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Richard
- 10-18-10
Purple cow on steroids
This is probably the most beneficial marketing book I have read so far. If you have read Purple Cow, this book takes that concept further and focuses on real techniques on how to get people to refer you business.
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esto le resultó útil a 15 personas
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- MICHAEL
- 11-16-22
A Must Read
I got to hear about this lovely book from Chris Guillebeau's book The $100 Startup. It is a must read.
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- Douglas Page
- 06-04-17
Great resource of referral ideas.
Well written and narrated. The book takes you through a great many ways for any organization to achieve a significant referral business.
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- Jeanette Fox
- 01-16-19
real world
Great read overall. i was inspired to take action with refers. And I loved the guidance and real world examples
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esto le resultó útil a 1 persona
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- J. G.
- 09-12-11
Useful, but so boring I couldn't finish it
There are a lot of great tips in this book. It is just so boring that I could only make it half way through. If you want something to go to sleep to, this may be the book.
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- Eric
- 11-17-11
Brilliant
Better than Einstein's bio. I really was into this book and it's very well written.
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- DivZero
- 08-03-10
Packed full of getting it done
Jantsch has written a fantastic book about building a business based on referrals. The book is packed with idea after idea for helping your customers refer you to other customers.
If you've already read "The Ultimate Question" then this is the other half. Why just ask how likely are you to recommend us to a friend or colleague if you don't then ask them to actually get up and make that referral.
My current fave: "You're going to like our product so much that in 30 days I'm going to come back and ask you to introduce me to three friends or colleagues that could also benefit from our product"
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esto le resultó útil a 12 personas
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- Courtney Robertson
- 04-22-11
Synthesized on and offline networking
John Jantsch has done a great job at synthesizing the soft-skills of real world networking with the overview of the online landscape and best practices in networking online. It inspires quick action, but also in thoughtful content creation that generates inbound traffic are beneficial for business owners. I enjoyed the author reading of this book as well.
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esto le resultó útil a 7 personas
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- Robert W. Mann
- 02-13-20
Business resource library book
This is marketing dollars maximized! Reading this book will help you to see the value of building your business around generating referrals.
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- TMN
- 01-07-16
Actionable ideas
Great book and full of real ideas. Very easy to keep engaged and relate to.
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