The Naming Book
5 Steps to Creating Brand and Product Names that Sell
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The Naming Book
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Narrado por:
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Al Kessel
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De:
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Brad Flowers
Acerca de esta escucha
Name your business. Tell your story.
Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business - and it needs to stand out.
In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.
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- Narrado por: Bronson Pinchot
- Duración: 4 h y 27 m
- Versión completa
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General4 out of 5 stars 641
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Narración:4 out of 5 stars 490
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Historia4 out of 5 stars 481
When it comes to creating ideas, we hold ourselves back. Thats because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems for which such conventional thinking fails us? How do we get unstuck? For Mark Levy, the answer is freewriting....
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5 out of 5 stars
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Great Ideas
- De Amazon Customer en 12-31-10
De: Mark Levy
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Crystal Clear Communication
- How to Explain Anything Clearly in Speech or Writing
- De: Gary S Goodman
- Narrado por: Gary S Goodman
- Duración: 4 h y 18 m
- Grabación Original
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General4 out of 5 stars 243
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Narración:4 out of 5 stars 212
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Historia4 out of 5 stars 208
With this program, you'll have the tools, the techniques, and, just as importantly, the unflinching confidence to influence your readers and listeners decisively - both at work and at home.
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4 out of 5 stars
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Largely Sales-Oriented, and Instantly Usable
- De Troy en 01-26-15
De: Gary S Goodman
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The Book You Were Born to Write
- Everything You Need to (Finally) Get Your Wisdom onto the Page and into the World
- De: Kelly Notaras
- Narrado por: Kelly Notaras
- Duración: 7 h y 40 m
- Versión completa
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General5 out of 5 stars 55
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Narración:5 out of 5 stars 45
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Historia5 out of 5 stars 45
A guide to writing a full-length transformational nonfiction book, from an editor with two decades' experience working with authors from all walks of life.
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5 out of 5 stars
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Both Funny and Informative
- De Emily C. Maher en 02-15-21
De: Kelly Notaras
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Make Noise
- A Creator's Guide to Podcasting and Great Audio Storytelling
- De: Eric Nuzum
- Narrado por: George Newbern
- Duración: 8 h y 14 m
- Versión completa
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General4.5 out of 5 stars 94
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Narración:5 out of 5 stars 82
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Historia4.5 out of 5 stars 81
Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.
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5 out of 5 stars
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Excellent, thought provoking.
- De William Scott en 09-05-20
De: Eric Nuzum
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Coloring Outside the Lines
- Business Thoughts on Creativity, Marketing, and Sales
- De: Jeff Tobe
- Narrado por: Jeff Tobe
- Duración: 2 h y 48 m
- Versión completa
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General4.5 out of 5 stars 92
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Narración:4.5 out of 5 stars 83
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Historia4.5 out of 5 stars 83
This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.
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5 out of 5 stars
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Hilarious and Charming, yet still Authentic
- De Michael Beyer en 02-09-23
De: Jeff Tobe
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- De: Brian Kurtz
- Narrado por: Brian Kurtz
- Duración: 8 h y 43 m
- Versión completa
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General4.5 out of 5 stars 176
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Narración:4.5 out of 5 stars 154
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Historia5 out of 5 stars 152
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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5 out of 5 stars
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1 of the best books on marketing - highly recommended
- De Patrick J. Stiles en 12-13-19
De: Brian Kurtz
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Brain Glue
- How Selling Becomes Much Easier by Making Your Ideas "Sticky"
- De: James I. Bond
- Narrado por: Jonny Unitus
- Duración: 4 h y 49 m
- Versión completa
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General5 out of 5 stars 31
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Narración:5 out of 5 stars 31
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Historia5 out of 5 stars 31
If you are serious about boosting the selling power of your ads, emails, social media posts, and personal presentations, you need to get this revolutionary marketing audiobook. It reveals a secret so profound, it will change the way you market and sell forever.
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5 out of 5 stars
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I find 'Brain Glue' impressive and helpful
- De Robie P. en 02-21-23
De: James I. Bond
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Good in a Room
- How to Sell Yourself (and Your Ideas) and Win Over Any Audience
- De: Stephanie Palmer
- Narrado por: Judith Brackley
- Duración: 6 h y 40 m
- Versión completa
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General4 out of 5 stars 94
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Narración:4 out of 5 stars 73
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Historia4 out of 5 stars 73
Business consultant and former MGM director of creative affairs Stephanie Palmer reveals the techniques used by Hollywood's top writers, producers, and directors to get financing for their projects and explains how you can apply these techniques to be more successful in your own high-stakes meetings.
As Palmer has found, the strategies used to sell yourself and your ideas in Hollywood not only work in other businesses, they often work better.
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2 out of 5 stars
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Much Too General to Be Useful
- De Coldmountain en 05-22-15
De: Stephanie Palmer
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Expert Secrets
- De: Russell Brunson
- Narrado por: Russell Brunson
- Duración: 6 h y 26 m
- Versión completa
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General5 out of 5 stars 971
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Narración:5 out of 5 stars 824
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Historia5 out of 5 stars 819
Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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3 out of 5 stars
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Good, but it’s totally different than the physical book.
- De Don Rhoads en 10-05-21
De: Russell Brunson
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Designing Your Life
- How to Build a Well-Lived, Joyful Life
- De: Bill Burnett, Dave Evans
- Narrado por: Bill Burnett, Dave Evans
- Duración: 6 h y 18 m
- Versión completa
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General4.5 out of 5 stars 2,694
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Narración:4.5 out of 5 stars 2,213
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Historia4.5 out of 5 stars 2,184
In this book Bill Burnett and Dave Evans show us how design thinking can help us create lives that are both meaningful and fulfilling, regardless of whom or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.
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4 out of 5 stars
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Get the printed version
- De dogwood lady en 12-03-16
De: Bill Burnett, y otros
Lo que los oyentes dicen sobre The Naming Book
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Briana
- 03-19-23
It worked!
I’d been going back & forth on a few names for my business for months, not a huge fan of any. Didn’t have much expectation with this book but I was desperate. 30mins into the audible I came up with a new name idea that I absolutely love & the rest of the book helped me work out the kinks & affirmed my choice. 200% recommend! Ty!
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Plencionip
- 02-14-22
great easy book.
Pretty good! great tips and easy to understand. I am creating my brand and this book gave me helpful information. thx you
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Sean
- 09-20-23
Can't recommend highly enough!
As someone who had been in the process of naming my business for longer than I care to mention, following Brad Flower's The Naming Book has been the catalyst I needed to get me over the finish line. Brad Flower's book provides practical, deep and well thought out steps and exercises to brainstorm and eventually choose a name! Throughout this process, our team was able to generate hundreds of possible names, expand our cognitive reach beyond our own English language knowledge, and ultimately narrow down the possible names (with purpose) to our final chosen name. After trying and failing many times, it is such a relief to be on the other end with a name we are proud of that will be with me for years to come.
We want to thank you for this wonderful book! We can’t recommend highly enough!!
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