The Buying Brain
Secrets for Selling to the Subconscious Mind
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
The Buying Brain
Compra ahora por $17.19
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
Hari S. Patel
Acerca de esta escucha
If You Understand Brain Basics, You'll Sell More
As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.
The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to:
- Brain-friendly product concepts, design, prototypes, and formulation
- Highly effective packaging, pricing, advertising, and in-store marketing
- Building stronger brands that attract deeper consumer loyalty
A highly listenable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.
©2010 A. K. Pradeep (P)2010 Gildan MediaLos oyentes también disfrutaron...
-
Neuromarketing
- Understanding the Buy Buttons in Your Customer's Brain
- De: Patrick Renvoise, Christophe Morin
- Narrado por: Alan Taylor
- Duración: 5 h y 12 m
- Versión completa
-
General4.5 out of 5 stars 15
-
Narración:5 out of 5 stars 10
-
Historia5 out of 5 stars 10
With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.
De: Patrick Renvoise, y otros
-
The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- De: Christophe Morin PhD, Patrick Renvoise
- Narrado por: Christopher Price
- Duración: 10 h y 12 m
- Versión completa
-
General4.5 out of 5 stars 74
-
Narración:4.5 out of 5 stars 64
-
Historia4.5 out of 5 stars 65
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.
-
1 out of 5 stars
-
Not about persuasion
- De Paul Kersey en 03-12-21
De: Christophe Morin PhD, y otros
-
Blindsight
- The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- De: Matt Johnson PhD, Prince Ghuman
- Narrado por: Roger Wayne
- Duración: 8 h y 59 m
- Versión completa
-
General4.5 out of 5 stars 44
-
Narración:4.5 out of 5 stars 38
-
Historia5 out of 5 stars 36
Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.
-
5 out of 5 stars
-
Required Reading!
- De Amazon Customer en 08-11-20
De: Matt Johnson PhD, y otros
-
The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- De: Richard Shotton
- Narrado por: Simon Cole
- Duración: 5 h y 1 m
- Versión completa
-
General4.5 out of 5 stars 106
-
Narración:4.5 out of 5 stars 88
-
Historia4.5 out of 5 stars 87
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.
-
5 out of 5 stars
-
Concise & Precise!
- De Mohamed Anwar en 01-20-20
De: Richard Shotton
-
To Sell Is Human
- The Surprising Truth about Moving Others
- De: Daniel H. Pink
- Narrado por: Daniel H. Pink
- Duración: 6 h y 6 m
- Versión completa
-
General4.5 out of 5 stars 4,240
-
Narración:4.5 out of 5 stars 3,552
-
Historia4.5 out of 5 stars 3,530
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
-
3 out of 5 stars
-
Lenghty book with a few solid tips on persuation
- De Gerardo A Dada en 01-21-13
De: Daniel H. Pink
-
Influence, New and Expanded
- The Psychology of Persuasion
- De: Robert B. Cialdini
- Narrado por: Robert B. Cialdini
- Duración: 20 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 2,297
-
Narración:4.5 out of 5 stars 1,879
-
Historia4.5 out of 5 stars 1,867
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
-
5 out of 5 stars
-
Use the Audible Speed Feature!
- De Sand en 05-30-21
-
Neuromarketing
- Understanding the Buy Buttons in Your Customer's Brain
- De: Patrick Renvoise, Christophe Morin
- Narrado por: Alan Taylor
- Duración: 5 h y 12 m
- Versión completa
-
General4.5 out of 5 stars 15
-
Narración:5 out of 5 stars 10
-
Historia5 out of 5 stars 10
With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.
De: Patrick Renvoise, y otros
-
The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- De: Christophe Morin PhD, Patrick Renvoise
- Narrado por: Christopher Price
- Duración: 10 h y 12 m
- Versión completa
-
General4.5 out of 5 stars 74
-
Narración:4.5 out of 5 stars 64
-
Historia4.5 out of 5 stars 65
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.
-
1 out of 5 stars
-
Not about persuasion
- De Paul Kersey en 03-12-21
De: Christophe Morin PhD, y otros
-
Blindsight
- The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- De: Matt Johnson PhD, Prince Ghuman
- Narrado por: Roger Wayne
- Duración: 8 h y 59 m
- Versión completa
-
General4.5 out of 5 stars 44
-
Narración:4.5 out of 5 stars 38
-
Historia5 out of 5 stars 36
Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.
-
5 out of 5 stars
-
Required Reading!
- De Amazon Customer en 08-11-20
De: Matt Johnson PhD, y otros
-
The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- De: Richard Shotton
- Narrado por: Simon Cole
- Duración: 5 h y 1 m
- Versión completa
-
General4.5 out of 5 stars 106
-
Narración:4.5 out of 5 stars 88
-
Historia4.5 out of 5 stars 87
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.
-
5 out of 5 stars
-
Concise & Precise!
- De Mohamed Anwar en 01-20-20
De: Richard Shotton
-
To Sell Is Human
- The Surprising Truth about Moving Others
- De: Daniel H. Pink
- Narrado por: Daniel H. Pink
- Duración: 6 h y 6 m
- Versión completa
-
General4.5 out of 5 stars 4,240
-
Narración:4.5 out of 5 stars 3,552
-
Historia4.5 out of 5 stars 3,530
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
-
3 out of 5 stars
-
Lenghty book with a few solid tips on persuation
- De Gerardo A Dada en 01-21-13
De: Daniel H. Pink
-
Influence, New and Expanded
- The Psychology of Persuasion
- De: Robert B. Cialdini
- Narrado por: Robert B. Cialdini
- Duración: 20 h y 43 m
- Versión completa
-
General4.5 out of 5 stars 2,297
-
Narración:4.5 out of 5 stars 1,879
-
Historia4.5 out of 5 stars 1,867
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
-
5 out of 5 stars
-
Use the Audible Speed Feature!
- De Sand en 05-30-21