Let the Story Do the Work
The Art of Storytelling for Business Success
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Let the Story Do the Work
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Narrado por:
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Emily Woo Zeller
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De:
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Esther K. Choy
Acerca de esta escucha
It sounds so simple: Tell stories from your life, and people will remember your message. But when you get down to crafting one, there's nothing easy about it.
Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Let the Story Do the Work shows you how to mine your experience for simple narratives that convey who you are, what you want to achieve, and why others should care.
Packed with enlightening examples, the book explains how to find the perfect hook, structure your story...and deliver it at the right time in the right way. You'll discover how to use stories to:
- Capture attention
- Engage your audience
- Change minds - inspire action
- Bring facts and data to life
- Clarify challenging concepts
- Pitch persuasively
- Fundraise effectively
- And more
Never underestimate the power of a great story. Learn to leverage the elements of storytelling - and turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.
©2017 Esther Choy (P)2017 Brilliance Publishing, Inc., all rights reserved. Published by arrangement with AMACOM, a division of American Management Association International, New York.Los oyentes también disfrutaron...
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Historia4.5 out of 5 stars 209
In today's world, customers don't want to hear sales pitches, but many salespeople still rely on them. In this breakthrough audiobook, Steve Yastrow, founder of a successful business strategy consulting firm, asks us to throw out everything we've been taught about pitching to customers. His advice: "Tear up your sales pitch and instead improvise persuasive conversations."
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2 out of 5 stars
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A bad strawman pitch on why pitching doesn't work
- De Jeff Gibbard en 01-09-21
De: Steve Yastrow
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Designing for Growth
- A Design Thinking Tool Kit for Managers
- De: Jeanne Liedtka, Tim Ogilvie
- Narrado por: Nicol Zanzarella
- Duración: 6 h y 35 m
- Versión completa
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General4 out of 5 stars 104
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Narración:4 out of 5 stars 87
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Historia4 out of 5 stars 86
Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
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4 out of 5 stars
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Audiobook requires regular book
- De GoingGoingGone... en 07-01-18
De: Jeanne Liedtka, y otros
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The Power of Presence
- Unlock Your Potential to Influence and Engage Others
- De: Kristi Hedges
- Narrado por: Karen Saltus
- Duración: 7 h
- Versión completa
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General4 out of 5 stars 78
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Narración:4 out of 5 stars 66
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Historia4 out of 5 stars 66
Everyone recognizes leaders with "presence." They stand out for their seemingly innate ability to command attention and inspire commitment. But what is this secret quality they exude, exactly? Executive and CEO coach Kristi Hedges demystifies this elusive trait, revealing that leadership presence is the intersection of outward influencing skills and internal mental conditioning. Using her I-Presence model, the author shows how anyone-regardless of position or personality-can strengthen their impact.
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4 out of 5 stars
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Useful Information, Robotic Presentation
- De Jennifer L. Sullivan en 04-22-15
De: Kristi Hedges
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Yes, And
- How Improvisation Reverses ""No, But"" Thinking and Improves Creativity and Collaboration--Lessons from The Second City
- De: Kelly Leonard, Tom Yorton
- Narrado por: Alan Winter
- Duración: 7 h y 18 m
- Versión completa
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General4 out of 5 stars 264
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Narración:4 out of 5 stars 227
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Historia4 out of 5 stars 226
The Second City has launched the careers of celebrated comic performers such as Tina Fey and Stephen Colbert and produced award-winning content. But it's the actual improvisational process developed and honed over the years by The Second City that has become its legacy. Players master an ability to cocreate in ensembles using philosophies that celebrate a "yes, and" approach.
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1 out of 5 stars
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The Title is all you learn from the book
- De T. Bennett en 05-21-15
De: Kelly Leonard, y otros
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The Language of Trust
- De: Michael Maslansky
- Narrado por: Michael Maslansky
- Duración: 7 h y 26 m
- Versión completa
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General4.5 out of 5 stars 70
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Narración:4.5 out of 5 stars 57
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Historia4.5 out of 5 stars 57
Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before?
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5 out of 5 stars
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Are you communicating or just talking?
- De Shawn en 11-08-10
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Little Bets
- How Breakthrough Ideas Emerge from Small Discoveries
- De: Peter Sims
- Narrado por: John Allen Nelson
- Duración: 5 h y 2 m
- Versión completa
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General4 out of 5 stars 357
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Narración:4.5 out of 5 stars 286
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Historia4 out of 5 stars 284
What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, the story developers at Pixar films, and the Army Chief of Strategic Plans all have in common? Best-selling author Peter Sims found that all of them have achieved breakthrough results by methodically taking small, experimental steps in order to discover and develop new ideas.
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4 out of 5 stars
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Useful approach, not for everyone
- De Tad Davis en 08-15-11
De: Peter Sims
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Solving Problems with Design Thinking
- Ten Stories of What Works
- De: Jeanne Liedtka, Andrew King, Kevin Bennett
- Narrado por: Dina Pearlman
- Duración: 7 h y 19 m
- Versión completa
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General4 out of 5 stars 92
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Narración:4 out of 5 stars 80
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Historia4 out of 5 stars 81
Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details 10 real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations.
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5 out of 5 stars
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Excellent book for design thinkers
- De Amazon Customer en 11-16-16
De: Jeanne Liedtka, y otros
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Moments of Impact
- How to Design Strategic Conversations That Accelerate Change
- De: Chris Ertel, Lisa Kay Solomon
- Narrado por: Sean Pratt
- Duración: 7 h y 32 m
- Versión completa
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General4.5 out of 5 stars 70
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Narración:4.5 out of 5 stars 60
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Historia4 out of 5 stars 60
Moments of Impact is an audiobook on a mission: to eradicate time-sucking, energy-depleting workshops and meetings. In our fast-changing world, organizations have important challenges and opportunities to address - and no time to waste. Moments of Impact delivers the single most useful resource for managers and leaders who need better strategic conversation - now - to shape the future of their organizations.
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3 out of 5 stars
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Another audiobook failure. Buy the real book
- De Jonathan en 02-08-15
De: Chris Ertel, y otros
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Winning from Within
- A Breakthrough Method for Leading, Living, and Lasting Change
- De: Erica Ariel Fox
- Narrado por: Tavia Gilbert
- Duración: 10 h y 2 m
- Versión completa
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General4.5 out of 5 stars 61
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Narración:4 out of 5 stars 49
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Historia4.5 out of 5 stars 50
Life is a series of negotiations, whether or not you think of yourself as a negotiator. From seemingly insignificant daily decisions to major life choices, you negotiate every time you aim to persuade, argue over a decision, or resolve a conflict. But as negotiations and leadership expert Erica Ariel Fox reveals, the most important negotiations - the ones that determine the impact of our actions and the quality of our lives - are those we have with ourselves.
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5 out of 5 stars
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Enlightening is an understatement
- De Lucas en 01-13-19
De: Erica Ariel Fox
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To Sell Is Human
- The Surprising Truth about Moving Others
- De: Daniel H. Pink
- Narrado por: Daniel H. Pink
- Duración: 6 h y 6 m
- Versión completa
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General4.5 out of 5 stars 4,240
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Narración:4.5 out of 5 stars 3,552
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Historia4.5 out of 5 stars 3,530
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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3 out of 5 stars
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Lenghty book with a few solid tips on persuation
- De Gerardo A Dada en 01-21-13
De: Daniel H. Pink
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The Commitment Engine
- Making Work Worth It
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 6 h y 17 m
- Versión completa
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General4.5 out of 5 stars 36
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Narración:4.5 out of 5 stars 28
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Historia4.5 out of 5 stars 28
The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?
De: John Jantsch
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Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 14 h y 53 m
- Versión completa
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General3.5 out of 5 stars 128
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Narración:4 out of 5 stars 53
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Historia4 out of 5 stars 55
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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3 out of 5 stars
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The Reality of Reality Check
- De Ben en 08-18-09
De: Guy Kawasaki
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The Myth of the Nice Girl
- Achieving a Career You Love Without Becoming a Person You Hate
- De: Fran Hauser, Jodi Lipper
- Narrado por: Fran Hauser
- Duración: 5 h y 51 m
- Versión completa
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General4.5 out of 5 stars 790
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Narración:4.5 out of 5 stars 680
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Historia4.5 out of 5 stars 677
In The Myth of the Nice Girl, Fran Hauser deconstructs the negative perception of "niceness" that many women struggle with in the business world. If women are nice, they are seen as weak and ineffective, but if they are tough, they are labeled a bitch. Hauser proves that women don't have to sacrifice their values or hide their authentic personalities to be successful.
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3 out of 5 stars
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meeeh
- De Cindy blunt en 12-04-18
De: Fran Hauser, y otros
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Power Listening
- Mastering the Most Critical Business Skill of All
- De: Bernard T Ferrari
- Narrado por: Sean Pratt
- Duración: 5 h y 36 m
- Versión completa
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General4 out of 5 stars 88
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Narración:4 out of 5 stars 73
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Historia4 out of 5 stars 71
Listening is harder than it looks - but it's the difference between business success and failure. Nothing causes bad decisions in organizations as often as poor listening. But Bernard Ferrari, adviser to some of the nation's most influential executives, believes that such missteps can be avoided and that the skills and habits of good listening can be developed and mastered. He offers a step-by-step process that will help you become an active listener, able to shape and focus any conversation.
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5 out of 5 stars
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Better listening made easy
- De Alejandro A. en 09-07-12
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Who
- The A Method for Hiring
- De: Geoff Smart, Randy Street
- Narrado por: Patrick Lawlor
- Duración: 4 h y 47 m
- Versión completa
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General4.5 out of 5 stars 1,518
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Narración:4.5 out of 5 stars 1,241
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Historia4.5 out of 5 stars 1,231
Geoff Smart and Randy Street offer a simple, four-step method for hiring with confidence, designed for everyone from the CEO on down. Who shows you how to avoid the most common pitfalls of hiring, how to identify "A Players" - people who can perform their job better than 90 percent of the candidates in their field - and how to make sure the best candidate will be excited to join your organization.
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4 out of 5 stars
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Great book but need PDF of Scorecard material
- De Nancy Walsh en 10-17-12
De: Geoff Smart, y otros
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Managers as Mentors
- Building Partnerships for Learning (Third Edition)
- De: Chip R. Bell, Marshall Goldsmith
- Narrado por: Mark Peckham
- Duración: 6 h y 34 m
- Versión completa
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General4 out of 5 stars 88
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Narración:4.5 out of 5 stars 78
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Historia4.5 out of 5 stars 77
Managers as Mentors is a rapid-fire listen and a provocative guide to helping associates grow and adapt in today’s tumultuous organizations. This new edition has been thoroughly revised and updated. As with previous editions there is a fictional case study of a mentor-protégé relationship running through the book, but this is augmented with six actual case studies of top CEOs who relate key mentoring experiences in their lives. This hands-on guide takes the mystery out of effective mentoring.
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4 out of 5 stars
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Great tips and tools on mentoring
- De Hello en 01-14-23
De: Chip R. Bell, y otros
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First, Break All the Rules
- What the World's Greatest Managers Do Differently
- De: Marcus Buckingham, Gallup Press, Jim Harter - foreword
- Narrado por: Mel Foster
- Duración: 9 h y 51 m
- Versión completa
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General4.5 out of 5 stars 1,355
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Narración:4.5 out of 5 stars 1,099
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Historia4.5 out of 5 stars 1,088
They actually have vastly different styles and backgrounds. Yet despite their differences, great managers share one common trait: They don’t hesitate to break virtually every rule held sacred by conventional wisdom. They don’t believe that, with enough training, a person can achieve anything he sets his mind to. They don’t try to help people overcome their weaknesses. And, yes, they even play favorites. In this longtime management bestseller, Gallup presents the remarkable findings of its massive in-depth study of great managers.
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3 out of 5 stars
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Content is dated
- De A. Yoshida en 09-09-19
De: Marcus Buckingham, y otros
Lo que los oyentes dicen sobre Let the Story Do the Work
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total3 out of 5 stars
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Ejecución1 out of 5 stars
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Historia4 out of 5 stars
- Jennifer
- 09-15-18
A few good take aways
I would reorder this book if a different narrator were to read the book. This is not a novel and the narrator tried to read it like it was. I realized the actual content was worth listening to so I upped the speed of the reader to 1.25 and I was able to make it to the end. I'm not trying to be hurtful, I'm certain with the right book the narrator would have been fine. I found it a bit ironic that the book states more than a few times to "know your audiance."
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esto le resultó útil a 3 personas
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Anonymous User
- 02-27-20
Great book!
This book offers practical and detailed guidance on how to craft effective stories for a variety of use cases and business scenarios.
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Total3 out of 5 stars
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Ejecución2 out of 5 stars
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Historia3 out of 5 stars
- Pharmgirl
- 08-07-18
Hard to stay engaged.
This book was good. It just was tedious to listen to. I kept zoning out. Not a book to listen to while driving
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esto le resultó útil a 1 persona
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Kindle Customer
- 09-05-18
Insightful Guide to Better Communication
Esther Choy teaches us how to become master communicators by capturing the power of storytelling. She teaches us the five basic plots found within business stories.
A well-crafted and insightful book uses clear language, literary references, and our natural inclination to caste ourselves in the story.
I highly recommend the book to anyone who wants to communicate more effectively in all aspects of their lives.
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esto le resultó útil a 2 personas
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Senkcity
- 08-15-18
Best Storytelling Book Thus Far
Really enjoy this book - gave a different perspective into storytelling I didn't consider. Definitely noticed a difference at work.
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esto le resultó útil a 1 persona
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Total3 out of 5 stars
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Ejecución5 out of 5 stars
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Historia3 out of 5 stars
- A. Yoshida
- 07-24-19
Not enough relevant examples
There are some good tips on crafting a story. However, there just wasn't enough relevant examples, specific steps, and "before" and "after" stories after applying the steps.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Daniel
- 12-23-17
Story Telling well explained!
This book was a pleasure to listen. I learned a lot of tools I’ll use when selling and teaching.
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esto le resultó útil a 4 personas
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Dimitar Velev
- 06-16-19
Amazing book
This book is amazing starting point into the world of storytelling. Esther Choy has shared lots of ideas in an easy-to-understand manner. I really liked her book. Well narrated book.
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esto le resultó útil a 1 persona
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Total2 out of 5 stars
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Ejecución1 out of 5 stars
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Historia2 out of 5 stars
- Taylore
- 12-05-18
Too Sloooow
Did not like the narrator for this book. Reads very slow, lots of unnecessary pauses, makes the material boring. 2 hours in and the book is still giving examples of stories but no actual instruction or plan. So far, more like a book report on story telling styles. Would benefit from a different narrator and a better edit.
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Total1 out of 5 stars
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Ejecución1 out of 5 stars
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Historia1 out of 5 stars
- Anastasia
- 09-06-17
Couldn't keep my interest.
Honestly, for a storyteller who is in the business of telling stories, this story was so terribly told. I never felt any emotion to the story (something pressed upon), and found it hard to follow among the distractions of life.
-- and whoever was chosen to narrate this story was a terrible choice.
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esto le resultó útil a 3 personas