
Inspired
How to Create Tech Products Customers Love, Second Edition
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Narrado por:
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Marty Cagan
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De:
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Marty Cagan
Acerca de esta escucha
How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love - and that will work for your business.
With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, listeners can take the information they learn and immediately leverage it within their own organizations - dramatically improving their own product efforts. Whether you're an early stage start-up working to get to product/market fit or a growth-stage company working to scale your product organization or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, Inspired will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.
Filled with the author's own personal stories - and profiles of some of today's most successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix - Inspired will show you how to turn up the dial of your own product efforts, creating technology products your customers love.
The first edition of Inspired, published 10 years ago, established itself as the primary reference for technology product managers and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new - sharing the latest practices and techniques of today's most successful tech product companies and the men and women behind every great product.
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Historia
Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
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OK sales book with some good take aways
- De Glenn en 05-22-11
De: Jill Konrath
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The Outstanding Organization
- Generate Business Results by Eliminating Chaos and Building the Foundation for Everyday Excellence
- De: Karen Martin
- Narrado por: Karen Martin
- Duración: 6 h y 5 m
- Versión completa
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After two decades in the trenches of helping companies design and build better, more efficient operations, Karen Martin has pinpointed why performance improvement programs usually fail: Chaos, the sneaky but powerful force that frustrates customers, keeps business leaders awake at night, and saps company morale. In The Outstanding Organization, Karen offers a toolbox for combating chaos by creating the organizational conditions that will allow your improvement efforts to return greater gains.
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Good breadth, shallow depth
- De aochoa19 en 02-09-21
De: Karen Martin
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Clarity First
- How Smart Leaders and Organizations Achieve Outstanding Performance
- De: Karen Martin
- Narrado por: Karen Martin
- Duración: 8 h y 25 m
- Versión completa
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Through her global consulting projects, keynote speeches, and work with thousands of leaders, Karen has seen first-hand how a pervasive lack of clarity strangles business performance and erodes employee engagement. Ambiguity is the corporate default state, a condition so prevalent that “tolerance for ambiguity” has become a clichéd job requirement. It doesn’t have to be this way.
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Not for me - dislike narrator's voice +
- De sharing1 en 10-11-19
De: Karen Martin
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The Amazon Way: Amazon's 14 Leadership Principles
- De: John Rossman, Tom Alberg - foreword
- Narrado por: Jeff Cummings
- Duración: 4 h y 40 m
- Versión completa
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The 3rd edition of The Amazon Way is one of the rare business leadership books giving actionable insights for innovation and business growth to be the basis for your digital transformation gameplan. The Amazon Way translates Amazon's unique culture and management practices into insights and opportunities, as only an Amazon executive and expert advisor could do for the Amazon Leadership Principles giving listeners one of the essential business leadership books for the digital era.
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Interesting insights
- De Eileen Vernor en 01-18-25
De: John Rossman, y otros
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Attacker's Advantage
- Turning Uncertainty into Breakthrough Opportunities
- De: Ram Charan
- Narrado por: Mark Bramhall
- Duración: 6 h y 8 m
- Versión completa
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In The Attacker's Advantage, Charan reveals the upside of uncertainty for those leaders who are nimbly positioned to anticipate the catalysts of disruption and embrace change. He updates and adapts the principles of his previous best sellers to address the current turbulent business environment, cutting through the veil of complexity to concentrate on the new customer needs and expectations and providing the tools for corporate leaders to take their companies to a higher level.
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Fantastic book - volume lower than usual
- De James Gajewski en 06-14-15
De: Ram Charan
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Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- De: Brian Signorelli
- Narrado por: Kevin Stillwell
- Duración: 7 h y 14 m
- Versión completa
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Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
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Should be titled sales and sales management 101
- De James en 12-11-23
De: Brian Signorelli
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Process!
- How Discipline and Consistency Will Set You and Your Business Free
- De: Mike Paton, Lisa González
- Narrado por: Mike Paton
- Duración: 4 h y 4 m
- Versión completa
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It's when you're stuck in the day-to-day, putting out fires and cleaning up messes, that passion turns to frustration. Freedom seems somewhere between elusive and impossible. The secret to getting unstuck is process. This inspiring, informative field guide will prove it's possible to establish rigor and discipline for process while also increasing creativity, flexibility, and innovation. Process! will help you identify a handful of core processes that make your business uniquely valuable.
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Missing Chapter Five
- De Will Thomas en 12-12-22
De: Mike Paton, y otros
Las personas que vieron esto también vieron...
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Empowered
- Ordinary People, Extraordinary Products
- De: Marty Cagan, Chris Jones
- Narrado por: Marty Cagan
- Duración: 11 h y 9 m
- Versión completa
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General
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Historia
What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation? Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.
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Where’s the meat?
- De Scott en 01-14-22
De: Marty Cagan, y otros
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Transformed
- Moving to the Product Operating Model
- De: Marty Cagan
- Narrado por: Marty Cagan
- Duración: 10 h y 9 m
- Versión completa
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General
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Transformed: Moving to the Product Operating Model was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.
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The answer I’ve been looking for!
- De Patrick en 01-05-25
De: Marty Cagan
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Continuous Discovery Habits
- Discover Products That Create Customer Value and Business Value
- De: Teresa Torres
- Narrado por: Teresa Torres
- Duración: 7 h y 9 m
- Versión completa
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General
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Narración:
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Historia
In this audiobook, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love—that also deliver business results—this audiobook is for you.
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The title is confusing. Great content inside.
- De Ken Wells en 09-25-22
De: Teresa Torres
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The Product Book
- How to Become a Great Product Manager
- De: Product School, Carlos González de Villaumbrosia, Josh Anon
- Narrado por: Russell Newton
- Duración: 9 h y 8 m
- Versión completa
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General
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Narración:
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Historia
"No one asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need?
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I was hoping for more
- De Eva-Stina en 12-07-19
De: Product School, y otros
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Escaping the Build Trap
- How Effective Product Management Creates Real Value
- De: Melissa Perri
- Narrado por: Erin deWard
- Duración: 6 h y 44 m
- Versión completa
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General
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Narración:
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Historia
In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.
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Distractingly soft narration
- De Heather Henderson en 01-21-21
De: Melissa Perri
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Loved
- How to Rethink Marketing for Tech Products
- De: Martina Lauchengco
- Narrado por: Martina Lauchengco
- Duración: 6 h y 56 m
- Versión completa
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General
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Narración:
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Historia
The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.
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nothing special
- De KwikC en 04-03-23
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Empowered
- Ordinary People, Extraordinary Products
- De: Marty Cagan, Chris Jones
- Narrado por: Marty Cagan
- Duración: 11 h y 9 m
- Versión completa
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General
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Narración:
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Historia
What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation? Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.
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Where’s the meat?
- De Scott en 01-14-22
De: Marty Cagan, y otros
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Transformed
- Moving to the Product Operating Model
- De: Marty Cagan
- Narrado por: Marty Cagan
- Duración: 10 h y 9 m
- Versión completa
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General
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Narración:
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Historia
Transformed: Moving to the Product Operating Model was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.
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The answer I’ve been looking for!
- De Patrick en 01-05-25
De: Marty Cagan
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Continuous Discovery Habits
- Discover Products That Create Customer Value and Business Value
- De: Teresa Torres
- Narrado por: Teresa Torres
- Duración: 7 h y 9 m
- Versión completa
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General
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Narración:
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Historia
In this audiobook, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love—that also deliver business results—this audiobook is for you.
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The title is confusing. Great content inside.
- De Ken Wells en 09-25-22
De: Teresa Torres
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The Product Book
- How to Become a Great Product Manager
- De: Product School, Carlos González de Villaumbrosia, Josh Anon
- Narrado por: Russell Newton
- Duración: 9 h y 8 m
- Versión completa
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General
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Narración:
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Historia
"No one asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need?
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I was hoping for more
- De Eva-Stina en 12-07-19
De: Product School, y otros
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Escaping the Build Trap
- How Effective Product Management Creates Real Value
- De: Melissa Perri
- Narrado por: Erin deWard
- Duración: 6 h y 44 m
- Versión completa
-
General
-
Narración:
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Historia
In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.
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Distractingly soft narration
- De Heather Henderson en 01-21-21
De: Melissa Perri
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Loved
- How to Rethink Marketing for Tech Products
- De: Martina Lauchengco
- Narrado por: Martina Lauchengco
- Duración: 6 h y 56 m
- Versión completa
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General
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Narración:
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Historia
The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.
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nothing special
- De KwikC en 04-03-23
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- De: Dan Olsen
- Narrado por: Walter Dixon
- Duración: 9 h y 54 m
- Versión completa
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The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
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Weak Narration Makes for a Boring Listen
- De Trent S. en 11-04-16
De: Dan Olsen
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- De: Dan Olsen
- Narrado por: Dan Olsen
- Duración: 10 h y 9 m
- Versión completa
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Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. The Lean Product Playbook helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new, valuable ideas about product development and has generated lots of excitement. However, many companies have yet to adopt Lean thinking. Despite their enthusiasm and familiarity with the concepts, many teams run into challenges trying to adopt Lean because they lack guidance.
De: Dan Olsen
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User Story Mapping
- Discover the Whole Story, Build the Right Product
- De: Jeff Patton, Peter Economy - foreword
- Narrado por: Roy McCrerey
- Duración: 8 h y 19 m
- Versión completa
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User story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunderstood technique can help your team stay focused on users and their needs without getting lost in the enthusiasm for individual product features. Author Jeff Patton shows you how changeable story maps enable your team to hold better conversations about the project throughout the development process. Your team will learn to come away with a shared understanding of what you’re attempting to build and why.
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Straw man arguments and handwaving
- De Amazon Customer en 01-02-22
De: Jeff Patton, y otros
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Hooked: How to Build Habit-Forming Products
- De: Nir Eyal, Ryan Hoover
- Narrado por: Nir Eyal
- Duración: 4 h y 40 m
- Versión completa
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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
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Great book, wish the narration was a little better.
- De Todays The Best Day - Dani Davis en 07-21-15
De: Nir Eyal, y otros
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Outcomes over Output: Why Customer Behavior Is the Key Metric for Business Success
- De: Joshua Seiden
- Narrado por: Chris Abell
- Duración: 1 h y 21 m
- Versión completa
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General
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In the old days, when we made physical products, setting project goals wasn’t that hard. But in today’s service - and software-driven world, “done” is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on? Mostly, we simply ask teams to build features - but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve.
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Quick, informative, and easy to understand
- De tatianna en 01-11-20
De: Joshua Seiden
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Product Management in Practice
- A Real-World Guide to the Key Connective Role of the 21st Century
- De: Matt LeMay
- Narrado por: Mitchell Dorian
- Duración: 5 h y 16 m
- Versión completa
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General
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Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.
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Clear, realistic, well written and narrated... a must for any aspiring or active PMs
- De Pablo Azcurrain en 03-08-21
De: Matt LeMay
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The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- De: Rob Fitzpatrick
- Narrado por: Rob Fitzpatrick
- Duración: 3 h y 50 m
- Versión completa
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General
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They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
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Very insightful
- De jere en 10-26-21
De: Rob Fitzpatrick
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Strategize
- Product Strategy and Product Roadmap Practices for the Digital Age
- De: Roman Pichler
- Narrado por: Roman Pichler
- Duración: 5 h y 5 m
- Versión completa
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Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age. Using a wide range of proven techniques and tools, author Roman Pichler explains how to create effective strategies and actionable roadmaps to help you maximize your chances of creating successful products. Written in an engaging and no-nonsense style, Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products.
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Practical feedback
- De Julian Aguirre en 03-07-23
De: Roman Pichler
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Product Roadmaps Relaunched
- How to Set Direction While Embracing Uncertainty
- De: C. Todd Lombardo, Bruce McCarthy, Evan Ryan, y otros
- Narrado por: Theodore O'Brien
- Duración: 6 h y 41 m
- Versión completa
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A good product road map is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy. This practical guide teaches you how to create an effective product road map, and demonstrates how to use the road map to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful.
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Almost 0 example images (1 table PDF)
- De Steve Soos en 10-17-22
De: C. Todd Lombardo, y otros
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Product Management in Practice (2nd Edition)
- A Practical, Tactical Guide for Your First Day and Every Day After
- De: Matt LeMay
- Narrado por: Matt LeMay, Sara Powell
- Duración: 10 h y 11 m
- Versión completa
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Product management has become a critical function for modern organizations, from small startups to corporate enterprises. And yet, the day-to-day work of product management remains largely misunderstood. In theory, product managers are high-flying visionaries who build products that people love. In practice, they're hard-working facilitators who bring clarity and focus to their teams. In this thoroughly revised and expanded edition, Matt LeMay provides real-world guidance for current and aspiring product managers.
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Fantastic wisdom
- De A. Niedt en 09-24-24
De: Matt LeMay
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Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- De: Geoffrey A. Moore
- Narrado por: Mike Chamberlain
- Duración: 9 h y 45 m
- Versión completa
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Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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Outdated
- De Rebecca Savage en 01-05-15
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Measure What Matters
- How Google, Bono, and the Gates Foundation Rock the World with OKRs
- De: John Doerr, Larry Page - foreword
- Narrado por: John Doerr, full cast, Julia Collins, y otros
- Duración: 7 h y 56 m
- Versión completa
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In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that the Objectives and Key Results system has spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.
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Last chapter covers what matters most
- De Dan Richards en 06-08-18
De: John Doerr, y otros
Lo que los oyentes dicen sobre Inspired
Con calificación alta para:
Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- CraigL
- 03-04-19
All stuff, no fluff
This book is going to become a core resource in my product management library. It is packed with great information.
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esto le resultó útil a 3 personas
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- Anonymous User
- 09-20-21
Great read. The book exceeded my expectations.
This was the fulcrum I was looking for to scale my product management career as a consultant.
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- Scott Toborg
- 12-31-20
Excellent advice to improve product development
Marty leverages his extensive experience to provide excellent practical tips on how to build a world class product team.
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- Rohit
- 10-03-19
This was eye opening!
As a PM who just learned the job by doing and often found that the job ran me, this book really helped me break down and separate what worked from what didn’t while also shining a light on my personal blind spots. I have a lot of work ahead of my but this book is a great reference for me to accelerate closing those gaps!
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- Sagie
- 12-01-21
One of the best product mgmt books I have ever read
I have read numerous product management books, this is one of the best. Very clear and structured foundation for how to build and run the best product organizations. Strong recommendation
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- T. Leach
- 07-11-18
I wish I had this book earlier
Great book! Every person trying to create the future should listen or read this book.
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- Vicky
- 11-14-18
Fantastic Book on Product!
This book is a mind opener about product and the key roles involved. All concepts are clearly explained and what I liked most is that the "why" behind them was always brought to light. A must have for any serious product manager and anyone who wants do understand how great product teams work.
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- Abdelkader
- 12-18-21
New to Product Management?
I think this book is a must for everyone trying to seek a career in product management, or someone who has been in the career for very long and lost track of the essentials, or a manager trying to teach his people what product management is, it’s a very good reference
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- Dads downtime
- 05-01-20
A must read at any stage of being a product owner
The book is fast paced and provides a great overview of what it looks like to be a great product leader at a high level. I walked away with more questions to research and notes to take to the team, than I have in long time. I'll be using many of his chapters as reference for the foreseeable future.
It would have been nice to go deeper with a number of concepts and chapters. I was left wanting more examples or resources to help with execution. At the very least, it would be nice to have a source to research.
I finished the title wanting more and hope to see more content on the topic.
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- Helpful Reviewer
- 04-16-20
A revelation
As someone who spent has years in product development, I was surprised at how much I could learn from this book. Highly recommended.
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