Customer Marketing
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- By: Melina Palmer
- Narrated by: Rachel Perry
- Length: 8 hrs and 12 mins
- Unabridged
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.
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Good ideas, but felt like a collection of tweets
- By J. Cabral on 03-02-24
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- Narrated by: Rachel Perry
- Length: 8 hrs and 12 mins
- Release date: 05-11-21
- Language: English
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book....
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Loved
- How to Rethink Marketing for Tech Products
- By: Martina Lauchengco
- Narrated by: Martina Lauchengco
- Length: 6 hrs and 56 mins
- Unabridged
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The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.
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nothing special
- By KwikC on 04-03-23
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Loved
- How to Rethink Marketing for Tech Products
- Narrated by: Martina Lauchengco
- Length: 6 hrs and 56 mins
- Release date: 04-12-22
- Language: English
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Loved explains the foundational principles of best-in-class product marketing for product teams, marketers, founders, and any leader with a product and a vision....
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The Customer Success Professional's Handbook
- How to Thrive in One of the World’s Fastest Growing Careers - While Driving Growth for Your Company
- By: Ashvin Vaidyanathan, Ruben Rabago
- Narrated by: Daniel Henning
- Length: 7 hrs and 22 mins
- Unabridged
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The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That's because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you're no longer selling just a product. You're selling an outcome.
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Great content!! Narrating sounds like a computer
- By Lydia on 06-01-22
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The Customer Success Professional's Handbook
- How to Thrive in One of the World’s Fastest Growing Careers - While Driving Growth for Your Company
- Narrated by: Daniel Henning
- Length: 7 hrs and 22 mins
- Release date: 03-24-20
- Language: English
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The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance....
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Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- By: Adele Revella
- Narrated by: Pam Ward
- Length: 7 hrs and 2 mins
- Unabridged
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Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.
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Great book! Every business owner has to read
- By Melena Cider on 07-14-21
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Buyer Personas
- How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
- Narrated by: Pam Ward
- Length: 7 hrs and 2 mins
- Release date: 11-12-19
- Language: English
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Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions....
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The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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A misleading Title results in a hidden gem
- By Dean on 10-13-10
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The Referral Engine
- Teaching Your Business to Market Itself
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Release date: 05-25-10
- Language: English
- This practical, smart, and original guide is essential listening for any company looking to grow without a fat marketing budget...
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Data Mining Techniques, Third Edition
- For Marketing, Sales, and Customer Relationship Management
- By: Gordon S. Linoff, Michael J.A. Berry
- Narrated by: Steve Menasche
- Length: 38 hrs and 33 mins
- Unabridged
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This new edition - more than 50 percent new and revised - is a significant update from the previous one and reveals how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics, such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.
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Wow. Very long, very good, and great value!
- By Tom on 12-15-19
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Data Mining Techniques, Third Edition
- For Marketing, Sales, and Customer Relationship Management
- Narrated by: Steve Menasche
- Length: 38 hrs and 33 mins
- Release date: 12-25-18
- Language: English
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Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results....
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Customer Experience Wheel
- 1-Page Plan to Navigating Your CX Transformation Journey
- By: Toni Krasnic
- Narrated by: Virtual Voice
- Length: 6 hrs and 24 mins
- Unabridged
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This book will help you put customers at the center of what you do, and in turn, grow your business. For any business to thrive, random initiatives in customer experience (CX) must evolve into a strategic, cohesive plan that accelerates growth and innovation. Traditionally, crafting a CX transformation strategy has been complex and time-intensive, often leading to it being overlooked. CX Wheel simplifies the creation of a comprehensive CX strategy by distilling the key elements of CX onto a single-page, actionable CX transformation plan. CX Wheel lays out a road-tested, how-to CX ...
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Customer Experience Wheel
- 1-Page Plan to Navigating Your CX Transformation Journey
- Narrated by: Virtual Voice
- Length: 6 hrs and 24 mins
- Release date: 02-29-24
- Language: English
- This book will help you put customers at the center of what you do, and in turn, grow your business. For any business to thrive, random initiatives...
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Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- By: Jay Baer
- Narrated by: Jay Baer
- Length: 5 hrs and 36 mins
- Unabridged
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Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.
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Such a waste of time
- By hadi maghsoudi on 03-19-16
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Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- Narrated by: Jay Baer
- Length: 5 hrs and 36 mins
- Release date: 03-01-16
- Language: English
- Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels....
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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
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Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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Have you heard of the SB7 Framework?
- By Tyson on 01-29-18
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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Release date: 10-10-17
- Language: English
- Donald Miller uses the 7 elements of powerful stories to teach listeners to improve how they connect with customers and grow their business.
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The Ultimate Question 2.0 (Revised and Expanded Edition)
- How Net Promoter Companies Thrive in a Customer-Driven World
- By: Fred Reichheld, Rob Markey
- Narrated by: Walter Dixon
- Length: 8 hrs
- Unabridged
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In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a vital metric: your Net Promoter Score.
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No substance
- By Douglas on 04-01-13
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The Ultimate Question 2.0 (Revised and Expanded Edition)
- How Net Promoter Companies Thrive in a Customer-Driven World
- Narrated by: Walter Dixon
- Length: 8 hrs
- Release date: 11-07-11
- Language: English
- In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future....
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The Conversion Code, 2nd Edition
- Stop Chasing Leads and Start Attracting Clients
- By: Chris Smith
- Narrated by: Chris Smith
- Length: 8 hrs and 45 mins
- Unabridged
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The new edition of the bestselling book for real estate agents, loan officers, and SaaS and small businesses. In The Conversion Code, digital marketing and lead conversion expert Chris Smith delivers the ultimate exploration of the marketing and advertising tactics that are successfully generating higher-quality leads that are easier for salespeople to convert. Smith researches and tests the latest and most popular platforms, including TikTok, YouTube, and Instagram, while also studying the most effective sales techniques, tools, and scripts.
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Like a PhD in Attraction Marketing
- By serbasd on 08-25-22
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The Conversion Code, 2nd Edition
- Stop Chasing Leads and Start Attracting Clients
- Narrated by: Chris Smith
- Length: 8 hrs and 45 mins
- Release date: 07-26-22
- Language: English
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Digital marketing and conversion expert Chris Smith delivers the ultimate exploration of the marketing and advertising tactics that are successfully generating higher-quality leads that are easier for salespeople to convert. Smith researches and tests the latest, most popular platforms....
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The Hidden Psychology of Social Networks
- How Brands Create Authentic Engagement by Understanding What Motivates Us
- By: Joe Federer
- Narrated by: Alex Knox
- Length: 9 hrs and 14 mins
- Unabridged
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Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.
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Amazingly insightful!
- By Cathy Federer on 07-21-22
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The Hidden Psychology of Social Networks
- How Brands Create Authentic Engagement by Understanding What Motivates Us
- Narrated by: Alex Knox
- Length: 9 hrs and 14 mins
- Release date: 07-14-21
- Language: English
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Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one....
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Marketing Superpowers
- Build a Brand So Good That Getting Customers Feels Like Magic
- By: Jon Davids
- Narrated by: Jon Davids
- Length: 5 hrs and 1 min
- Unabridged
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WARNING: This book isn't about how to be better at marketing. It's about building so much customer love that great marketing is just a by-product. So that people line up at your door. And there's nothing you can do to stop them. I've worked with 20,000 influencers and studied exactly how they build their brands. And then used those brands to launch cash-gushing businesses. Then I did it all for myself. It worked. And it can work for you too.
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Marketing Superpowers
- Build a Brand So Good That Getting Customers Feels Like Magic
- Narrated by: Jon Davids
- Length: 5 hrs and 1 min
- Release date: 06-18-24
- Language: English
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WARNING: This book isn't about how to be better at marketing. It's about building so much customer love that great marketing is just a by-product. So that people line up at your door. And there's nothing you can do to stop them.
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CustomerCentric Selling
- By: Michael T. Bosworth, John R. Holland
- Narrated by: Chris Ryan
- Length: 4 hrs and 21 mins
- Unabridged
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CEOs would pay anything to replicate their best salespeople; CustomerCentric SellingTM explains instead how to replicate their skills. It details a repeatable, scalable, and transferable sales process that formats the questions that superior salespeople ask, and then uses the results to influence and enhance the words and behaviors of their colleagues.
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CustomerCentric Selling
- Narrated by: Chris Ryan
- Length: 4 hrs and 21 mins
- Release date: 08-03-21
- Language: English
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CEOs would pay anything to replicate their best salespeople; CustomerCentric SellingTM explains instead how to replicate their skills....
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Forget the Funnel
- A Customer-Led Approach for Driving Predictable, Recurring Revenue
- By: Georgiana Laudi, Claire Suellentrop
- Narrated by: Georgiana Laudi, Claire Suellentrop, Adam Clark
- Length: 2 hrs and 21 mins
- Unabridged
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If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers. In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the customer-led growth framework they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company.
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Forget the Funnel
- A Customer-Led Approach for Driving Predictable, Recurring Revenue
- Narrated by: Georgiana Laudi, Claire Suellentrop, Adam Clark
- Length: 2 hrs and 21 mins
- Release date: 08-24-23
- Language: English
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It’s time to stop guessing. Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth....
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Sell!
- The Way Your Customers Want to Buy
- By: Dale Carnegie & Associates
- Narrated by: Dan Strutzel
- Length: 5 hrs and 10 mins
- Unabridged
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What do How to Win Friends and Influence People and Sell! have in common (other than Dale Carnegie)? They're both based on the premise that relationships are what matter. In this age where media is social and funding is raised by crowds, the sales cycle has permanently changed. It's no longer enough to know your product, nor always appropriate to challenge your customer's thinking based on your online research. In Sell!: The Way Your Customers Want to Buy, Dale Carnegie & Associates reveal the real modern sales cycle.
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Awesome story!
- By SmartSysta on 06-07-23
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Sell!
- The Way Your Customers Want to Buy
- Narrated by: Dan Strutzel
- Length: 5 hrs and 10 mins
- Release date: 11-12-19
- Language: English
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What do How to Win Friends and Influence People and Sell! have in common (other than Dale Carnegie)? They're both based on the premise that relationships are what matter....
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Customer Success
- How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
- By: Nick Mehta, Dan Steinman, Lincoln Murphy
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 25 mins
- Unabridged
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The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth; however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales.
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Business to Company???
- By S. Wheelhouse on 12-07-18
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Customer Success
- How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 25 mins
- Release date: 07-07-17
- Language: English
- The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments....
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Marketing: A Love Story
- How to Matter to Your Customers
- By: Bernadette Jiwa
- Narrated by: Bernadette Jiwa
- Length: 2 hrs and 1 min
- Unabridged
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One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.
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Meh
- By Eric D. on 08-17-17
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Marketing: A Love Story
- How to Matter to Your Customers
- Narrated by: Bernadette Jiwa
- Length: 2 hrs and 1 min
- Release date: 01-22-16
- Language: English
- One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas....
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The Customer Centricity Playbook
- Implement a Winning Strategy Driven by Customer Lifetime Value
- By: Peter Fader, Sarah Toms
- Narrated by: Steve Menasche
- Length: 4 hrs and 2 mins
- Unabridged
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Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
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A great marketing book for startups and growing Enterprises
- By Jean on 11-07-23
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The Customer Centricity Playbook
- Implement a Winning Strategy Driven by Customer Lifetime Value
- Narrated by: Steve Menasche
- Length: 4 hrs and 2 mins
- Release date: 06-11-19
- Language: English
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Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers....
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Marketing 5.0
- Technology for Humanity
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Steve Menasche
- Length: 7 hrs and 8 mins
- Unabridged
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Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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Very disappointing
- By TerrisThompson on 01-24-23
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Marketing 5.0
- Technology for Humanity
- Narrated by: Steve Menasche
- Length: 7 hrs and 8 mins
- Release date: 03-23-21
- Language: English
-
Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....
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