Consumer Products
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Selling to Homeowners the Sandler Way
- A Proven Process for Selling Products and Services to Consumers in Their Home
- By: Kim Booker, Chip Doyle, David Mattson
- Narrated by: Sean Pratt
- Length: 4 hrs and 31 mins
- Unabridged
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Selling to homeowners is different - and challenging. To succeed in this environment, you need the Sandler Selling System. Selling to Homeowners the Sandler Way shows how the Sandler Selling System delivers career-changing results for salespeople who close deals in the buyer's personal, private domestic space. This kind of selling applies to dozens of industries, from remodeling to insurance.
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awesome
- By Anonymous User on 01-24-20
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Selling to Homeowners the Sandler Way
- A Proven Process for Selling Products and Services to Consumers in Their Home
- Narrated by: Sean Pratt
- Length: 4 hrs and 31 mins
- Release date: 05-01-18
- Language: English
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Selling to homeowners is different - and challenging. To succeed in this environment, you need the Sandler Selling System....
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Emotional Design
- Why We Love (or Hate) Everyday Things
- By: Don Norman
- Narrated by: George Newbern
- Length: 7 hrs and 23 mins
- Unabridged
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Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Narrated by: George Newbern
- Length: 7 hrs and 23 mins
- Release date: 11-28-23
- Language: English
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Why attractive things work better and other crucial insights into human-centered design....
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- By: Patrick Hanlon
- Narrated by: Alan Sklar
- Length: 7 hrs and 50 mins
- Unabridged
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What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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Good book, hard to stay interested
- By Axiom Brevity on 11-21-16
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- Narrated by: Alan Sklar
- Length: 7 hrs and 50 mins
- Release date: 05-17-06
- Language: English
- What is it that made Starbucks an overnight sensation and separated it from other coffee house companies....
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Design for How People Think
- Using Brain Science to Build Better Products
- By: John Whalen PhD
- Narrated by: Mitchell Dorian
- Length: 4 hrs and 43 mins
- Unabridged
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User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.
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Thx
- By Huntress Janos on 05-09-24
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Design for How People Think
- Using Brain Science to Build Better Products
- Narrated by: Mitchell Dorian
- Length: 4 hrs and 43 mins
- Release date: 05-18-21
- Language: English
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User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience....
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Hooked: How to Build Habit-Forming Products
- By: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
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Great book, wish the narration was a little better.
- By Todays The Best Day - Dani Davis on 07-21-15
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Hooked: How to Build Habit-Forming Products
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Release date: 01-22-14
- Language: English
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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model"....
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Local Business Marketing, Create AI Products Tailored for Local Businesses
- Create unique solutions that local businesses will eagerly pay $499 a month for
- By: Brian Graves
- Narrated by: Virtual Voice
- Length: 4 hrs and 19 mins
- Unabridged
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This innovative platform empowers local marketers, business consultants, and online entrepreneurs to create AI products tailored for local businesses in under ten minutes. With a simple interface and no technical skills required, you can craft unique solutions that local businesses will eagerly pay $499 a month for. Local Business Marketing provides step-by-step instructions and over 55 niche-specific ideas, ensuring your success from day one. These Custom GPTs automate tasks like appointment setting, customer inquiries, and more, revolutionizing local businesses’ operations and boosting ...
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Local Business Marketing, Create AI Products Tailored for Local Businesses
- Create unique solutions that local businesses will eagerly pay $499 a month for
- Narrated by: Virtual Voice
- Length: 4 hrs and 19 mins
- Release date: 05-18-24
- Language: English
- This innovative platform empowers local marketers, business consultants, and online entrepreneurs to create AI products tailored for local ...
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Product-Led Growth
- How to Build a Product That Sells Itself
- By: Wes Bush
- Narrated by: Derek Dysart
- Length: 4 hrs and 23 mins
- Unabridged
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
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A must read!
- By marianella on 12-01-20
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Product-Led Growth
- How to Build a Product That Sells Itself
- Narrated by: Derek Dysart
- Length: 4 hrs and 23 mins
- Release date: 10-28-19
- Language: English
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers....
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- By: Sean Ellis, Morgan Brown
- Narrated by: Sean Ellis, Morgan Brown
- Length: 10 hrs and 43 mins
- Unabridged
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An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
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Tough one
- By Amazon Customer on 10-12-18
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- Narrated by: Sean Ellis, Morgan Brown
- Length: 10 hrs and 43 mins
- Release date: 04-25-17
- Language: English
- An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share....
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- By: Stephen Wendel
- Narrated by: Danny Hughes
- Length: 12 hrs and 46 mins
- Unabridged
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Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.
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Good information but…
- By Consumer Expert! on 07-27-23
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Narrated by: Danny Hughes
- Length: 12 hrs and 46 mins
- Release date: 07-25-23
- Language: English
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In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development....
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Conquer the CLEP Principles of Marketing Exam
- By: Philip Martin McCaulay
- Narrated by: Virtual Voice
- Length: 5 hrs and 17 mins
- Unabridged
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Unlock your potential and excel in the CLEP Principles of Marketing Exam with this comprehensive study guide. Designed to help you master essential concepts, this guide covers all key topics, ensuring you are well-prepared for success. Explore the pivotal Role of Marketing in Society, understanding how marketing drives economic growth, fosters innovation, and shapes consumer behavior. Delve into the importance of Ethics in Marketing, focusing on ethical decision-making and corporate social responsibility. Gain insights into the unique strategies of Nonprofit Marketing and the complexities ...
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Conquer the CLEP Principles of Marketing Exam
- Narrated by: Virtual Voice
- Length: 5 hrs and 17 mins
- Release date: 05-19-24
- Language: English
- Unlock your potential and excel in the CLEP Principles of Marketing Exam with this comprehensive study guide. Designed to help you master essential...
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My Robot Gets Me
- How Social Design Can Make New Products More Human
- By: Carla Diana
- Narrated by: Justis Bolding
- Length: 6 hrs and 5 mins
- Unabridged
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Think how commonplace it is now for people to ask Siri for the weather forecast, deploy Roomba to clean their homes, or summon Alexa to turn on the lights. The "smart home" market will reach well over $100 billion in the next five years on the promise of products that are truly integrated with our cooking, cleaning, entertainment, security, and hygiene habits. But the reality is, these first-generation "smart" products aren't very smart - yet. We're clearly seeing only the tip of the iceberg in terms of capability and how such products can enhance our lives.
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My Robot Gets Me
- How Social Design Can Make New Products More Human
- Narrated by: Justis Bolding
- Length: 6 hrs and 5 mins
- Release date: 05-06-21
- Language: English
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Think how commonplace it is now for people to ask Siri for the weather forecast, deploy Roomba to clean their homes, or summon Alexa to turn on the lights. But the reality is, these first-generation "smart" products aren't very smart - yet....
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The Product Mindset
- Succeed in the Digital Economy by Changing the Way Your Organization Thinks
- By: David H. DeWolf, Jessica S. Hall
- Narrated by: David H. DeWolf, Jessica S. Hall
- Length: 3 hrs and 47 mins
- Unabridged
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The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders. David DeWolf and Jessica Hall provide you with all the tools you’ll need to revitalize your company’s methodologies, reframe its culture, and help your company thrive in the digital marketplace.
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Experimentation is key. Do it faster.
- By Anonymous User on 02-16-21
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The Product Mindset
- Succeed in the Digital Economy by Changing the Way Your Organization Thinks
- Narrated by: David H. DeWolf, Jessica S. Hall
- Length: 3 hrs and 47 mins
- Release date: 08-30-19
- Language: English
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The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders....
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Strategic Marketing: Trailblazing Tactics for Modern Businesses
- By: Philip Martin McCaulay
- Narrated by: Virtual Voice
- Length: 1 hr and 5 mins
- Unabridged
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"Strategic Marketing: Trailblazing Tactics for Modern Businesses" offers a comprehensive guide to navigating the dynamic landscape of modern marketing. In this trailblazing book, readers will discover innovative tactics and strategies designed to propel their businesses to success in today's competitive marketplace. From harnessing the power of digital channels to leveraging data-driven insights, this book equips readers with the knowledge and tools needed to stay ahead of the curve and achieve their marketing objectives. Whether you're a seasoned marketing professional or a business owner ...
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Strategic Marketing: Trailblazing Tactics for Modern Businesses
- Narrated by: Virtual Voice
- Length: 1 hr and 5 mins
- Release date: 04-13-24
- Language: English
- "Strategic Marketing: Trailblazing Tactics for Modern Businesses" offers a comprehensive guide to navigating the dynamic landscape of modern ...
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Start at the End
- How to Build Products That Create Change
- By: Matt Wallaert
- Narrated by: Matt Wallaert
- Length: 4 hrs and 40 mins
- Unabridged
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Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert underscores with clarity and humor how this approach can improve the way we work and live.
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would be good if not filled with racial rhetoric
- By Amazon Customer on 08-14-19
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Start at the End
- How to Build Products That Create Change
- Narrated by: Matt Wallaert
- Length: 4 hrs and 40 mins
- Release date: 06-11-19
- Language: English
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Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change....
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The Human Brand
- How We Relate to People, Products, and Companies
- By: Chris Malone, Susan T. Fiske
- Narrated by: Sean Runnette
- Length: 5 hrs and 58 mins
- Unabridged
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Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.
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Thought Provoking
- By Dondi Scumaci on 07-31-17
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The Human Brand
- How We Relate to People, Products, and Companies
- Narrated by: Sean Runnette
- Length: 5 hrs and 58 mins
- Release date: 10-15-13
- Language: English
- Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us....
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Sell More with a Right-Brain Marketing Strategy
- Learn How a Simple Change to Your Product Name and Sales Pitch Can Multiply Your Income
- By: James I. Bond
- Narrated by: Jonny Unitus
- Length: 4 hrs and 46 mins
- Unabridged
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People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!
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This is gold!
- By Ines Marinelli on 11-14-22
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Sell More with a Right-Brain Marketing Strategy
- Learn How a Simple Change to Your Product Name and Sales Pitch Can Multiply Your Income
- Narrated by: Jonny Unitus
- Length: 4 hrs and 46 mins
- Release date: 11-06-22
- Language: English
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People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE to boost the performance of their ads, emails, social media posts, and one-on-one presentations....
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Stop or Go!
- 25 Critical Factors Every Consumer Packaged Goods Founder Must Learn, Research and Analyze before Deciding to Invest in Their Dream Product Concept
- By: Doug Pick
- Narrated by: Doug Pick
- Length: 1 hr and 28 mins
- Unabridged
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Have you created an idea for a consumer packaged goods (CPG) concept you believe could be a winner at your favorite national retailer, through Amazon.com or on your own website but don't know where to start? If so, STOP OR GO! and its 25 CRITICAL FACTORS will guide you through a universally applicable curriculum to support researching, analyzing and executing a CPG Viability Study. Each critical factor is enhanced by Doug Pick's real world experiences as the founder and CEO of the HEAROS ear plug enterprise.
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Keys to the CPG castle
- By Isaac Wostrel-Rubin on 06-20-24
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Stop or Go!
- 25 Critical Factors Every Consumer Packaged Goods Founder Must Learn, Research and Analyze before Deciding to Invest in Their Dream Product Concept
- Narrated by: Doug Pick
- Length: 1 hr and 28 mins
- Release date: 05-10-24
- Language: English
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Have you created an idea for a consumer packaged goods (CPG) concept you believe could be a winner at your favorite national retailer, through Amazon.com or on your own website but don't know where to start? If so, STOP OR GO!
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From Hobbyist to Entrepreneur
- Embark on a journey of innovation and business success with the world of consumer 3D printing
- By: Barrett Williams, ChatGPT ChatGPT
- Narrated by: Virtual Voice
- Length: 2 hrs and 55 mins
- Unabridged
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Unleash the potential and let the entrepreneur in you soar high with our new eBook "From Hobbyist to Entrepreneur." Discover how an everyday hobby can catalyze into a phenomenal business venture! Our eBook will guide you through the fascinating world of consumer 3D printing. It acquaints you with the birth of consumer 3D Printing, its evolution, and how it transitioned from being a mere hobby to a lucrative business. Explore the anatomy of 3D printers, understand their types, their quality, and the diverse materials used. Immerse yourself in fun-filled, absorbing chapters which elucidate ...
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From Hobbyist to Entrepreneur
- Embark on a journey of innovation and business success with the world of consumer 3D printing
- Narrated by: Virtual Voice
- Length: 2 hrs and 55 mins
- Release date: 04-21-24
- Language: English
- Unleash the potential and let the entrepreneur in you soar high with our new eBook "From Hobbyist to Entrepreneur." Discover how an everyday hobby ...
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Strategic Market Research
- A Guide to Conducting Research that Drives Businesses
- By: Anne Beall
- Narrated by: Virtual Voice
- Length: 4 hrs and 6 mins
- Unabridged
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For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. In this guide, author Anne Beall shares her unique approach for conducting strategic market research. With more than 25 years of experience, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization. It all begins with the following steps: Identifying the strategic questions that will help a business; Using the right research techniques to answer these ...
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Strategic Market Research
- A Guide to Conducting Research that Drives Businesses
- Narrated by: Virtual Voice
- Length: 4 hrs and 6 mins
- Release date: 03-24-24
- Language: English
- For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its ...
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Unleashing the Innovators
- How Mature Companies Find New Life with Startups
- By: Jim Stengel, Tom Post
- Narrated by: Jim Stengel
- Length: 6 hrs and 53 mins
- Unabridged
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Today's established companies must find new ways to reignite their entrepreneurial DNA and jump-start revenues - or risk losing their way. By working with startup companies, says Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, legacy companies can renew themselves: by acquiring new technology and creating new business lines, relearning the need for speed, sparking innovation, and learning from failures.
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Unleashing the Innovators
- How Mature Companies Find New Life with Startups
- Narrated by: Jim Stengel
- Length: 6 hrs and 53 mins
- Release date: 09-05-17
- Language: English
- Unleashing the Innovators shows how companies of all sizes can better navigate today's changing landscape, accelerate innovation, and increase revenues....
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