
Start at the End
How to Build Products That Create Change
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Narrado por:
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Matt Wallaert
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De:
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Matt Wallaert
Acerca de esta escucha
Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work.
Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they scale it to everyone. The result? Companies overspend on marketing to drive engagement with products and services that people don't want and won't help them be happier and healthier.
Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap.
Wallaert is a behavioral psychologist who has led product design at organizations ranging from startups like Clover Health to industry leaders such as Microsoft. Whether dissecting the success behind Uber's ridesharing service or Flamin' Hot Cheetos, he underscores with clarity and humor how this approach can improve the way we work and live.
This is an essential road map for building products that matter - and changing behavior for the better.
©2019 Matt Wallaert (P)2019 Penguin AudioLos oyentes también disfrutaron...
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Reseñas de la Crítica
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“The idea that products exist to change behavior isn’t new, yet most product designers don’t start with behavior as an outcome. Wallaert’s intriguing, insightful, and often humorous new book is a guide for anyone seeking to drive customer action.” (Nir Eyal, author of Hooked and Indistractable)
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Historia
An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
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Tough one
- De Amazon Customer en 10-12-18
De: Sean Ellis, y otros
Important Interesting ideas
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Great book!
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Funny and Insightful
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Loved this book! Fun and actionable
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Nice book
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Inspiring and truly insightful
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Almost a Good Book.
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Matt brings it
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Outstanding, game-changing
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Is this my favorite book?
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