In this episode, Jules White provides a hands-on Google Business Profile audit session with Jane Morton Driscoll from The Oxford Calligrapher. Together, they explore strategies for optimising Google Business Profiles to attract the right audience, focusing on the corporate and wellness aspects of Jane’s calligraphy business. Jules offers practical steps to increase visibility and improve audience engagement on Google search, covering everything from selecting the right categories and services to leveraging images and customer reviews.

Key Takeaways:

1. Optimise Your Google Business Profile: Jules explains the importance of selecting the right primary and secondary categories for maximising local visibility.
2. Corporate Wellness Potential: Jane learnt how to utilise categories like 'Workplace Wellness' and specific services to reach corporate clients for workshops.
3. Enhance Engagement with Photos and Videos: Discover how regularly updating photos and adding short videos can improve engagement and trust.
4. Boost Reviews and Interaction: Get tips on gathering more reviews and utilising customer-generated content to strengthen your online presence.
5. Link Google Profile with Your Website: Jules discusses creating keyword-optimised links between your Google Profile and relevant website pages.

Resources mentioned in this episode:

• The Oxford Calligrapher’s Website - Visit Jane’s website for more on her corporate calligraphy services and workshops.
• Free Pencil Calligraphy Sheet - Download this beginner-friendly guide available on Jane’s homepage to get started with pencil calligraphy.
• Book a Podcast Audit Episode with Jules - Want a profile or website audit? Visit Jules’ site for upcoming podcast audit dates.

Don’t miss this episode if you’re keen to improve your Google Business Profile and reach the right clients locally and online.

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In this episode, Jules White shares three easy-to-implement changes to boost website traffic and improve conversion rates, offering listeners actionable tips for quick wins.

Key Takeaways:

• Set Up Google Search Console: Discover how setting up Google Search Console and submitting your sitemap can improve how Google understands and indexes your website. Reviewing search terms also helps you ensure alignment with relevant queries for better visibility.
  
  
• Optimise Your Google Business Profile: Discover how a well-optimised Google Business Profile can impact local SEO. Jules explains how to make your business stand out by updating categories, services, and products, as well as encouraging customer reviews. This is particularly effective for businesses with a physical location or service area.
  
  
• Update Page Titles and Meta Descriptions: Jules recommends optimising titles and meta descriptions to attract clicks and improve rankings. Including keywords and making descriptions engaging can encourage more users to visit your website.

Resources mentioned in this episode:

• Get the Free Beginner's QuickStart Guide to SEO
• Explore Google Analytics & Search Console Made Simple Course for a comprehensive guide to getting started.
• Episode 008: How To Avoid Shady Tactics That Can Harm Your Google Profile!
• Episode 023: Quick Website Traffic Wins With Local SEO
• Episode 031: How to Use Google Search Console to Improve SEO: A Beginner's Guide

Book a Power Hour with Jules for a tailored recommendation session for your website or Google Business Profile.

Remember to subscribe for practical tips to drive more traffic and conversions, with a focus on simplicity and effectiveness.

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In this episode, Jules White revisits a recording from a year ago, reflecting on her business rebranding journey and the importance of aligning your brand with your values.

Jules discusses the insights gained from a personal branding day, where she explored how colours can reflect core values like integrity and kindness. She shares her personal connection with nature and how it inspired a shift towards a more autumnal colour palette, better representing her authentic self and business goals.

Key Takeaways:

• Personal Branding: Understanding the role your values play in how you present yourself online and in your business.
• The Power of Colours: How small tweaks in branding, like changing your colour palette, can align your business with your true self.
• Representing Values in Business: The significance of ensuring your branding reflects your core values and attracts the right clients.

If you're looking for inspiration to create a brand that truly reflects your values, this episode offers a personal and insightful look into Jules' own journey.

Resources mentioned in this episode:

• The Website Success Hub: Find out more about how Jules can help your website connect authentically with your audience.
• AI Tools: Explore AI tools such as ChatGPT & Google Gemini for brainstorming and refining your brand messaging.

Don't forget to subscribe to the podcast for more valuable tips and insights on SEO and building a successful online business!

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In this episode, Jules White dives into common website mistakes that could be hindering your online success and offers practical solutions to overcome them.

Jules explains why splitting your content across subdomains can negatively impact your SEO and provides a simple alternative: using subdirectories. She also highlights the importance of a clear website structure, mobile-friendliness, fast loading times, and a strong call to action.

Key Takeaways:

• The Problem with Subdomains: Learn why subdomains can dilute your SEO efforts and confuse visitors.
• Website Structure: Discover how a well-organised website can improve both user experience and search engine rankings.
• Mobile Optimisation: Understand why a mobile-friendly website is crucial in today's digital landscape.
• Page Speed: Learn how to optimise your website's loading times to enhance user experience and SEO.
• Call to Action: Discover how to create a clear and compelling call to action that encourages visitors to take the next step.

Resources mentioned in this episode:

• Episode 031: How to Use Google Search Console to Improve SEO: A Beginner's Guide
• Episode 002: Why You Don't Need To Keep Feeding The Algorithm: Use Your Existing Content Potential To Show Up In Search
• Book a 20-minute Website Success Discovery Call: Let’s chat about how to get your website working better for your business.

Don't forget to subscribe to the podcast for more valuable tips and insights on getting more traffic & sales through your website!

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In this episode, Jules tackles a question often asked by business owners: Is AI killing off SEO? Jules dives into how SEO remains essential despite AI's rise and shares strategies for standing out in the evolving digital landscape.

Jules explains that while AI might impact the future of SEO, the fundamentals remain crucial. Search engines, whether AI-driven or traditional, still rely on well-structured, quality content that demonstrates expertise, authority, and trustworthiness. Jules offers practical tips on creating content that remains relevant and stands out by incorporating personal insights, experiences, and opinions – something AI cannot replicate.

Key Takeaways:

• AI’s Impact on SEO: Learn why SEO is still essential, even as AI changes the way information is delivered.
• The Importance of Authority: Discover how backlinks, domain age, and structured content can boost your site’s authority and help search engines trust your website.
• Creating Unique Content: Jules highlights how to differentiate yourself from AI by creating content that shares your personal expertise, opinions, and experiences—elements AI can’t replicate.
• Emerging Trends: Explore how using tools like ChatGPT and Google Trends can help you identify hot topics and emerging trends in your industry.

If you want to future-proof your website and keep SEO alive, this episode is a must-listen!

Resources Mentioned:

• Download the Free Beginner's QuickStart Guide to SEO for essential tips on improving your website’s performance.
• Explore Episode 032: 032: Repurpose Your Content: How to Maximise Its Impact and Boost SEO.

Don't forget to subscribe to the podcast for more insights into SEO, digital marketing, and optimising your website for long-term success!

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In this episode, Jules White dives deep into the world of quiz funnels, revealing how they can transform your website from a barren wasteland into a thriving online hub. Jules explains how quizzes can boost your SEO, increase website engagement, and generate leads.

Jules breaks down the structure of a successful quiz funnel, from crafting engaging questions to delivering personalised results that resonate with your audience. She also highlights the importance of using quizzes strategically to segment your audience and nurture leads with targeted email sequences.

Key Takeaways:

• Understanding Funnels: Learn what funnels are and how they can be used to guide your audience towards a purchase.
• The Power of Quizzes: Discover why quizzes are a powerful tool for lead generation and audience engagement.
• SEO Benefits: Explore how quizzes can improve your website's SEO through content creation, internal links, and backlinks.
• Personalising the Experience: Find out how quiz funnels can segment your audience, deliver personalised content, and nurture leads more effectively.
• Tools and Resources: Find out where to find inspiration for your quiz and which tools can help you build it.

If you're ready to take your website to the next level, this episode is a must-listen!

Resources mentioned in this episode:

• Episode 009: Understanding Your Core Topics
• Jules' course on creating quiz funnels

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In this episode, Jules explores an exciting new AI tool from Google called NotebookLM and discusses its potential to revolutionise the way businesses approach content creation and learning.

Already a daily user of AI tools like Google Gemini and ChatGPT, Jules highlights what sets NotebookLM apart. Imagine feeding your website or sales page into an AI and getting a podcast-style conversation in return – that's just one of the possibilities!

Jules touches on how this tool could impact podcasting, content strategy, and even course creation. Whether you're a blogger, a marketer, or a business owner curious about the future of AI, this episode offers a glimpse into the potential of NotebookLM to transform how we work with information.

Key Takeaways:

• Introducing NotebookLM: Get an overview of this innovative AI tool and how it differs from other AI solutions.
• Content Creation Possibilities: Discover the potential of NotebookLM to streamline content generation, repurposing, and analysis.
• The Future of AI in Business: Explore the exciting ways NotebookLM could shape how we learn, create, and interact with information.

Resources mentioned in this episode:

• Explore Notebook LM: and its powerful AI-driven capabilities.
• Download Jules' Free Beginner's QuickStart Guide to SEO: to start improving your website traffic today.

Don’t forget to subscribe to the podcast for more AI tips and SEO & website strategies!

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In this episode, Jules takes you through her Pathway to Website Success, breaking down the essential phases every business owner should follow to create a website that drives traffic and sales. Drawing on a recent conversation with a local business owner, Jules explains how focusing on the bigger picture can help you not only improve your website but also streamline your business processes for greater efficiency and profitability.

Key Takeaways:

• Laying the Groundwork: Discover the critical pre-work stages, including having a proven offer, understanding your customers, and setting up a simple but functional website.
• Phase 1 - Loved, Not Leveraged Website: Learn how to optimise your website for quick wins, from SEO fundamentals to setting up Google Business Profiles.
• Phase 2 - Website Wake-up: Implement actions that drive both traffic and conversions while enhancing your customer experience.
• Phase 3 - Traffic & Sales Growth: Explore advanced SEO strategies and conversion rate optimisation techniques to fuel continued growth.
• Phase 4 - Sustainable Success: Achieve long-term growth with regular tweaks and updates to keep your website performing optimally.

If you’re ready to get unstuck and want your website to become a powerful tool in your business, this episode will guide you through the essential steps.

Resources mentioned in this episode:

• Episode 10: Making Informed Decisions Around Migrating Platforms
• Episode 29: Business Problems Your Website Can Solve
• FEA Create - All-in-One Website and CRM Platform
• Book a Free 20-Minute Website Success Discovery Call

For more insights and to book a discovery call, visit the website.

Enjoy the episode and share it with a friend if you found it helpful!

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!