In this We Love Deck Builders episode, we dive into the complex world of marketing and why it's not a one-person job. Just like building a deck requires a team of skilled specialists, marketing your deck business involves multiple roles that are essential for success. From the visionary who sets the big-picture goals, to the project manager who ensures all the parts work together, and the SEO expert who boosts your online visibility—each role plays a critical part.

Expecting one marketing assistant to handle everything from web design to SEO to copywriting is like expecting a single crew member to design, build, and finish a custom curved, multi-level deck by themselves. In this episode, we pull back the curtain on the real teamwork required to scale your business and why a solid, multi-faceted marketing strategy is key to long-term success.

In this episode of We Love Deck Builders, host April Edwards welcomes Kassaundra, one of the first and most pivotal employees at Deck Builder Marketers. Kassaundra has been with DBM from the very beginning, helping shape the company alongside April. Now working at April's second venture, AE Design Co., Kassaundra remains a crucial part of the DBM story. They’ll share the untold stories of how DBM came to life, the behind-the-scenes hustle, and the key moments that defined their success. Hear firsthand how a small team built something extraordinary.

In this episode of We Love Deck Builders, host April Edwards tackles a common challenge: competing with lower-priced deck builders and general contractors entering the market. April dives into strategies for standing firm on pricing while highlighting your value as a premium builder. From using lifestyle-driven messaging to building a strong online presence, she shares practical tips to attract clients who prioritize quality over cost. Tune in for insights on positioning your brand, creating an emotional connection with clients, and standing out in a crowded market—without lowering your prices.

In this episode of We Love Deck Builders, host April Edwards dives into one of the most important (and often misunderstood) topics in marketing—SEO (Search Engine Optimization). Joined by SEO expert Daniel, they explore how deck builders can use SEO to grow their business, rank higher on Google, and attract more leads. They discuss the differences between SEO and paid ads, why SEO takes time to show results, and what you can expect in the first 3-6 months of starting an SEO strategy. Tune in to learn actionable steps to optimize your site, improve your rankings, and ensure long-term success.

In this episode of We Love Deck Builders, April Edwards breaks down the top 10 marketing mistakes that are holding back deck builders from reaching their full potential. Learn why neglecting your online presence, inconsistent branding, and failing to use social proof could be costing you leads—and how to fix it. April also shares actionable strategies to boost your SEO and leverage customer reviews. If you want to avoid these common pitfalls and grow your business, tune in now!

In this episode of We Love Deck Builders, host April Edwards chats with Andy Henley, the mastermind behind Hen-House Decks, one of Ohio’s top deck building companies. Andy shares his journey from house framer to award-winning deck builder, revealing the challenges, successes, and lessons learned along the way. Discover his passion for craftsmanship, community involvement, and his vision for the future.

Whether you’re a deck building pro or just starting out, Andy’s insights and stories are sure to inspire. Tune in and get ready to elevate your deck building game!

In this episode of We Love Deck Builders, host April Edwards, founder of Deck Builder Marketers, sits down with Mike Beaudry, Executive Director of the North American Deck and Railing Association (NADRA). Mike shares his inspiring journey from the ski and snowboard industry to becoming a visionary leader in the decking world. Discover how NADRA is shaping the industry, empowering deck builders, and fostering a strong community. Whether you’re a seasoned pro or just starting, this episode is packed with valuable insights and actionable advice to elevate your deck building business. Tune in and get ready to raise the bar!

In this episode, April Edwards and Alejandra Donaire, the account strategist at Deck Builder Marketers, delve into Google's Ad Recommendations. Gain a deeper understanding of how these suggestions can sometimes increase costs and learn why manual optimization is vital for achieving better ROI and higher-quality leads. Explore actionable tips and strategies to enhance your Google Ads campaigns, with a focus on empowering you to improve your results independently. Tune in for valuable insights, real-life examples, and expert advice to boost your Google Ads strategy and drive success for your deck-building business. Listen now!