In this We Love Deck Builders episode, we dive into the complex world of marketing and why it's not a one-person job. Just like building a deck requires a team of skilled specialists, marketing your deck business involves multiple roles that are essential for success. From the visionary who sets the big-picture goals, to the project manager who ensures all the parts work together, and the SEO expert who boosts your online visibility—each role plays a critical part.

Expecting one marketing assistant to handle everything from web design to SEO to copywriting is like expecting a single crew member to design, build, and finish a custom curved, multi-level deck by themselves. In this episode, we pull back the curtain on the real teamwork required to scale your business and why a solid, multi-faceted marketing strategy is key to long-term success.

In this episode of We Love Deck Builders, host April Edwards welcomes Kassaundra, one of the first and most pivotal employees at Deck Builder Marketers. Kassaundra has been with DBM from the very beginning, helping shape the company alongside April. Now working at April's second venture, AE Design Co., Kassaundra remains a crucial part of the DBM story. They’ll share the untold stories of how DBM came to life, the behind-the-scenes hustle, and the key moments that defined their success. Hear firsthand how a small team built something extraordinary.

In this episode of We Love Deck Builders, host April Edwards tackles a common challenge: competing with lower-priced deck builders and general contractors entering the market. April dives into strategies for standing firm on pricing while highlighting your value as a premium builder. From using lifestyle-driven messaging to building a strong online presence, she shares practical tips to attract clients who prioritize quality over cost. Tune in for insights on positioning your brand, creating an emotional connection with clients, and standing out in a crowded market—without lowering your prices.