Episodes

  • The Power of Live Video with Amanda Patterson, The Call List

    The Power of Live Video with Amanda Patterson, The Call List
    Apr 23 2021
    Amanda Patterson, Co-Founder and CEO of The Call List, takes us behind the scenes of her live video shopping plug-in that integrates with e-commerce platforms like Shopify, allowing real-time interaction from a brand’s audience. We also discuss on this episode: How live video shopping gives loyal and new brand customers a voice and a chance to … Continue reading The Power of Live Video with Amanda Patterson, The Call List →
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    40 mins
  • Moving Fashion Forward with Terrence Charles, Hearst Media

    Moving Fashion Forward with Terrence Charles, Hearst Media
    Mar 24 2021
    Terrence Charles, Executive Director of Events and Brand Partnerships for Hearst magazines, fills us in on: How to leverage the power of a media brand to shine a light on key cultural initiatives The new technology platforms which are engaging readers in conversation and commerce and propelling legacy brands forward Active Employee Resource Groups that … Continue reading Moving Fashion Forward with Terrence Charles, Hearst Media →
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    41 mins
  • The Art and Hustle of Boutique Fitness

    The Art and Hustle of Boutique Fitness
    Mar 18 2021
    Andrea Fornarola, Founder/CEO of Elements, discusses her journey as an entrepreneur in the boutique fitness and wellness space, which began with pop-up classes in retail, studio, and office settings. A self-proclaimed hustler with an A list of private clients, we talk about her ascension into physical studios, live-streaming, and on-demand programming, including: Incorporating fashion activewear, healthy … Continue reading The Art and Hustle of Boutique Fitness →
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    50 mins
  • Experiential Empathy

    Experiential Empathy
    Mar 11 2021
    Jeff Snyder, Founder/CEO of Inspira Marketing, discusses his agency practice with purpose, including how to: Use Ethnography to understand consumer mindsets better Grow an internal culture that attracts positivity and elevates productivity Support a mission-based business and work with the world’s greatest brands
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    49 mins
  • Harmonic Retail

    Harmonic Retail
    Mar 3 2021
    DeeAnn Campbell of Harbor Retail talks about the need for all retail channels to be familiar to customers between platforms. She describes how: Websites need to work with the store flow and provide integration into pop-up design Using modular and flexible displays made out of new sustainable materials can be quickly reconfigured for experiential retail … Continue reading Harmonic Retail →
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    38 mins
  • Real Estate Matters featuring Alex Cohen, Compass Real Estate

    Real Estate Matters featuring Alex Cohen, Compass Real Estate
    Feb 25 2021
    Alex Cohen, a VP at Compass Real Estate, develops strategies for retail, commercial office, and mixed-use acquisition and lease transactions. For the past 20 years, he has specialized in launching international brands in the U.S. and has developed deep expertise in mixed-use real estate marketing. On this episode of The Pop-Up Biz podcast with Alex … Continue reading Real Estate Matters featuring Alex Cohen, Compass Real Estate →
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    41 mins
  • The Show and Tell of Experiential Retail featuring Katie Hunt, Showfields

    The Show and Tell of Experiential Retail featuring Katie Hunt, Showfields
    Feb 18 2021
    Katie Hunt is the Co-Founder and CRO of Showfields, “The Most Interesting Store in the World.” With stores in New York and Miami, Showfields offers emerging brands a hybrid in-person and digital platform to increase revenue, grow brand awareness, and gain valuable consumer insights. Katie started her career as the third employee at Warby Parker, … Continue reading The Show and Tell of Experiential Retail featuring Katie Hunt, Showfields →
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    37 mins
  • 5. Indie Lee: Building A Clean Beauty Brand, Leveraging the Power of Experiential Events to Educate & Empower Others

    5. Indie Lee: Building A Clean Beauty Brand, Leveraging the Power of Experiential Events to Educate & Empower Others
    Dec 9 2020
    In 2008, Indie Lee introduced her mission driven, clean skincare brand after being diagnosed with a life-threatening brain tumor that doctors felt could be environmentally derived and attributed to something as simple as what she was putting on her skin. This was her awakening. After surviving a successful surgery, she embarked upon a new journey, … Continue reading 5. Indie Lee: Building A Clean Beauty Brand, Leveraging the Power of Experiential Events to Educate & Empower Others →
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    39 mins