The Pop-Up Biz

By: By PopUpSummer! and Advertising Week
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  • Summary

  • Discover the latest and greatest in experiential retail, marketing, and pop-ups including fashion, retail, restaurants, art, and entertainment. During each 30-45 minute episode of this seasonal series, the Pop Up Biz podcast, Host Susan Sandler will be talking with thought leaders and pop- up activators including leaders from experiential agencies, retailers, tech companies, real estate companies & marketing firms, as well as the brand founders, influencers and entrepreneurs who are making it happen every day. You’re going to hear about the new business models, creative strategies, technology innovations and much more that are leading brands into deeper levels of ROI, customer engagement, new partnerships and growth. Learn how to leverage the pop-up environment to bring your brand to life through storytelling, programming, merchandising and marketing. Host Susan Sandler and guests will inspire you to create in-real-life, digital and hybrid live selling and marketing opportunities for your brand, and meaningful experiences for your customers. Entrepreneur, PopUpSummer! Founder, and experiential and digital marketing pro, Susan Sandler has worked with hundreds of companies and brands during her career to reach thousands of customers in innovative ways. Bringing brands to life through curating unique experiences for consumers is her forte. On the Pop-Up Biz podcast you will be hearing dynamic conversations with some of the best people in the industry about what’s new, what’s working and what’s next.
    Copyright 2021 The Pop-Up Biz
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Economics Marketing
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Episodes
  • The Power of Live Video with Amanda Patterson, The Call List

    The Power of Live Video with Amanda Patterson, The Call List
    Apr 23 2021
    Amanda Patterson, Co-Founder and CEO of The Call List, takes us behind the scenes of her live video shopping plug-in that integrates with e-commerce platforms like Shopify, allowing real-time interaction from a brand’s audience. We also discuss on this episode: How live video shopping gives loyal and new brand customers a voice and a chance to … Continue reading The Power of Live Video with Amanda Patterson, The Call List →
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    40 mins
  • Moving Fashion Forward with Terrence Charles, Hearst Media

    Moving Fashion Forward with Terrence Charles, Hearst Media
    Mar 24 2021
    Terrence Charles, Executive Director of Events and Brand Partnerships for Hearst magazines, fills us in on: How to leverage the power of a media brand to shine a light on key cultural initiatives The new technology platforms which are engaging readers in conversation and commerce and propelling legacy brands forward Active Employee Resource Groups that … Continue reading Moving Fashion Forward with Terrence Charles, Hearst Media →
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    41 mins
  • The Art and Hustle of Boutique Fitness

    The Art and Hustle of Boutique Fitness
    Mar 18 2021
    Andrea Fornarola, Founder/CEO of Elements, discusses her journey as an entrepreneur in the boutique fitness and wellness space, which began with pop-up classes in retail, studio, and office settings. A self-proclaimed hustler with an A list of private clients, we talk about her ascension into physical studios, live-streaming, and on-demand programming, including: Incorporating fashion activewear, healthy … Continue reading The Art and Hustle of Boutique Fitness →
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    50 mins

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