• Tony K Silver & Sophie Comas guest on The Business Show 21st November 2024
    Nov 24 2024

    On The Business Show on Marlow FM on 21st Nov 24, my guests were marketing expert Sophie Comas and LinkedIn Profiler Tony K Silver, who joined me to talk about their work, and to discuss some business news stories.

    I started the show with one from the Hilary playlist – Natural Woman from Carole King. Hear a great live version at https://youtu.be/MOyvYnkdEcc?si=08OhgHhEOrcymZtV .

    Sophie then spoke about her business Rimu Marketing, which specialises in helping their clients connect with their ideal audiences. The strategic part of their work is Sophie’s favourite, and the new social media channel Bluesky got a mention for the first time on my show!

    Connect with Sophie via https://www.linkedin.com/in/sophiecomas/ and her website is at https://www.rimumarketing.co.uk/ .

    Tony then spoke about his work as a LinkedIn profiler, speaker and educator. LinkedIn is now 21 years old and for much of that time Tony has been giving bespoke help to users, to help them define the reasons they’re on LinkedIn, and to then achieve those objectives.

    See https://www.linkedin.com/in/tonyksilver/ where you can of course connect with him.

    His music choice was Elton John & Dua Lipa’s Cold Heart, because it’s an example of different generations working together, reflecting the work he does with schools. Hear a live version of this song too, at https://youtu.be/YjEqEHTgXLk?si=muj41Qdym8-fOzsJ .

    The business news story chosen for us by Tony was https://scottishbusinessnews.net/survey-reveals-more-than-72-of-uk-sme-owners-believe-business-is-becoming-more-difficult/ - what are the factors contributing to this, and what can we do about it?

    We then played Sophies choice of music, Club Tropicana by Wham!, because it was too early for Last Christmas and Wham! Is one of her favourite bands. You can hear a live version of it at https://youtu.be/TLni32ys0sQ?si=DyOcWTw-eOoozeqs .

    Sophie then chose for us the story at https://www.bbc.co.uk/news/articles/c93pz1dz2kxo - is generative AI more of a problem than a boon in the workplace?

    We finished with a story that I found, that we seem to discuss once a year, about the effectiveness of TV Christmas ads – read it at https://www.marketingweek.com/john-lewis-effectiveness-score/ , but how do they measure the effectiveness when it’s not Christmas yet?

    The last song is another from the Hilary playlist – I Am Woman by Helen Reddy - you can hear a live version at https://youtu.be/rptW7zOPX2E?si=vCk3xRNH0qqdZb4u .

    You can connect with me at https://www.linkedin.com/in/enterprisedoctor/ and join our Facebook group at https://www.facebook.com/groups/enterprisedoctorbusinessshow/.

    My website is at https://enterprisedoctor.co.uk/.

    Clips of all episodes are at https://www.youtube.com/user/EnterpriseDoctor/ - please subscribe there, and within your podcast app!

    Copyright Marlow FM Ltd 2024. Reproduced here by kind permission of Marlow FM Ltd.

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    42 mins
  • A degree is not the golden ticket – consider an apprenticeship
    Nov 16 2024

    On today’s episode of The Enterprise Doctor Business Show, my guest was Grace Hardy, of Hardy Accounting, which focusses on helping young business owners navigate the world of accounting.

    We started by talking about why she didn’t go to university and went the apprenticeship route instead.

    We went on to discuss the pros and cons of apprenticeships, and how much that has changed since I was a lad!

    But what about the skills needed to run a business, as well as those required to be an accountant?

    You can connect with Grace at https://www.linkedin.com/in/grace-hardy-maat-b3a6a91b4/ and their website is at https://www.hardyaccounting.com/. Her podcast can be found on all major platforms by searching “The Unconventional Podcast” (the word “The” is important!).

    If you want to connect with me, to talk about the mentoring and coaching I deliver to small businesses, or if you think you'd be a good guest on the show, please do let me know. You can do that via https://www.linkedin.com/in/enterprisedoctor/.

    To contribute to (or just read) conversations about this episode, please join the podcast's Facebook group at https://www.facebook.com/groups/enterprisedoctorbusinessshow/ .

    And my website is at https://enterprisedoctor.co.uk/.

    On the YouTube channel at https://www.youtube.com/user/EnterpriseDoctor you can hear clips of other episodes – please subscribe there!


    And within your podcast app, remember to like this episode (if you like it!), leave us a great review, and please do subscribe there too, to ensure new episodes hit your app as soon as they're released.

    These words and the content of the podcast are © Enterprise Doctor 2024.

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    13 mins
  • Erika Moralez-Perez and Vicky White guest on the Business Show 7th November 2024
    Nov 9 2024

    On The Business Show on Marlow FM on 7th November 2024, my guests were marketing expert Vicky White and solicitor Erika Moralez-Perez, who joined me to talk about their work, and to discuss a range of business news stories.

    I started the show with one from the Hilary playlist – Road Rage from Catatonia. You can hear it at https://youtu.be/U_bL0EqlDEk?si=hDjWvaEPRtup8q5E.

    Erika then spoke about her work with Iconos Group, including that they only work with businesses, providing outsourced in house legal services. Much of their work is about prevention rather than cure, and we talked about the wisdom of businesses going that route.

    You can connect with Erika via https://www.linkedin.com/in/erikamoralezperez/and her website is at https://www.iconos-group.com/.

    Vicky then spoke about her work for White Communications, a digital marketing agency working with startups and SMEs to help them accelerate their growth. It’s so much ore than building a website. You need a marketing strategy, and have to draw people to the website.

    For more see https://whitecommunications.co.uk/ and you can connect with Vicky at https://www.linkedin.com/in/vickyannewhite/ .

    Vicky’s music choice was Firework by Katy Perry, because it’s just the week to play it! You can hear it at https://youtu.be/QGJuMBdaqIw?si=jjJNUclUW_7DoDRd.

    The business news story chosen for us by Vicky was https://www.dailymail.co.uk/news/article-14039891/Blinds-company-goes-viral-adding-touch-Gen-Z-riz-marketing-campaign.html - what a fab way to go viral – what can other businesses do to go viral?

    We then played Erika’s choice of music – Survivor by Destiny’s Child, because it’s been one of those weeks, and she feels like a survivor! You can hear it at https://youtu.be/Wmc8bQoL-J0?si=etPNs1VDEhsBAXuP.

    Erika then chose for us the story at https://www.bbc.co.uk/news/articles/cqxj700pxpdo - a great story, and so is the AI business angle that we discussed in some detail.

    The last song is another from the Hilary playlist – I Gotta Feeling by The Black Eyed Peas - you can hear it at https://youtu.be/uSD4vsh1zDA?si=H8uCVFxiBL4F4HJ0.

    You can connect with me at https://www.linkedin.com/in/enterprisedoctor/ and join our Facebook group at https://www.facebook.com/groups/enterprisedoctorbusinessshow/.

    My website is at https://enterprisedoctor.co.uk/.

    Clips of all episodes are at https://www.youtube.com/user/EnterpriseDoctor/ - please subscribe there, and within your podcast app!

    Copyright Marlow FM Ltd 2024. Reproduced here by kind permission of Marlow FM Ltd.

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    41 mins
  • How to grow a new business
    Nov 2 2024

    In today’s episode of The Enterprise Doctor Business Show, my guest was Emma Sweet, Founder of Ace Places Playing Cards, which celebrate the best bits of places worth visiting.

    We started by talking about what the point is of the packs of cards – almost a travel guide to the hidden gems of a town, as well as of course being able to be used as a pack of cards, be that for poker or snap!

    We went on to discuss the business model, the ten thousand packs sold in the first twelve months, the lack of logos on the cards and why some of the cards are deliberately mysterious.

    But how did the business get started? And how did it reach such heights so quickly?

    You can connect with Emma at https://www.linkedin.com/in/emma-sweet-rg10/ and their website is at https://www.aceplaces.co.uk/ .

    If you want to connect with me, to talk about the mentoring and coaching I deliver to small businesses, or if you think you'd be a good guest on the show, please do let me know. You can do that via https://www.linkedin.com/in/enterprisedoctor/ .

    To contribute to (or just read) conversations about this episode, please join the podcast's Facebook group at https://www.facebook.com/groups/enterprisedoctorbusinessshow/ .

    And my website is at https://enterprisedoctor.co.uk/.

    On the YouTube channel at https://www.youtube.com/user/EnterpriseDoctor you can hear clips of other episodes – please subscribe there!

    And within your podcast app, remember to like this episode (if you like it!), leave us a great review, and please do subscribe there too, to ensure new episodes hit your app as soon as they're released.

    These words and the content of the podcast are © Enterprise Doctor 2024.

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    26 mins
  • Sarah Fletcher and Gemma Wass guest on the Business Show 24th October 2024
    Oct 26 2024

    On The Business Show on Marlow FM on 24th October 2024, my guests were financial advice expert Gemma Wass and marketing expert Sarah Fletcher, who joined me to talk about their work, and to discuss a range of business news stories.

    I started the show with one from the Hilary playlist – Uptown Funk from Mark Ronson ft Bruno Mars. Listen at https://youtu.be/OPf0YbXqDm0?si=LBBtN5w_1nbgSdy9 along with the other 5.3b views.

    Sarah then spoke about her work with Mushroom Soufflé, including why that’s the company name, and the work the do with authors of non-fiction and business books to build their “cookie jar” of marketing content.

    Connect with Sarah via https://www.linkedin.com/in/mushroomsouffle/ and her website is at https://mushroom-souffle.co.uk/.

    Gemma then spoke about her work for Harding Financial, a firm of independent financial planners who look after private clients with everything from retirement planning to enabling their dreams, as well as helping business clients from start-up to around 300 people with a pick and mix comprising pensions, payroll benefits and more.

    For more see https://hardingfinancial.co.uk/ and you can connect with Gemma at https://www.linkedin.com/in/gemma-wass-previously-ryeland-180a3611/ .

    Gemma’s music choice was Cold Heart by Elton John & Dua Lipa, because it reminds her of being in a beach bar with a cocktail and a beautiful summer vibe. Hear it at https://youtu.be/qod03PVTLqk?si=4WNY5lojqNVlmA8C.

    Sarah's business news story was https://www.goodnewsnetwork.org/in-togo-these-school-uniforms-are-at-the-center-of-a-movement-offering-girls-and-women-a-chance-to-build-better-lives/ - a great solution with incredible benefits for people in a very difficult environment, starting by understanding a problem and developing a business to solve that problem.

    Sarah’s choice of music was Lone Digger by Caravan Palace because she loves the band and loves the clarity of each instrument. Hear it at https://youtu.be/UbQgXeY_zi4?si=lm6avFpNpGKz2U6y.

    Gemma then chose https://www.independent.co.uk/business/what-could-an-increase-in-employer-national-insurance-mean-for-businesses-b2629476.html - has the Government got it right, or are there better ways to raise money from businesses?

    The last song is another from the Hilary playlist – Roar by Katy Perry - hear it at https://youtu.be/0Af7ayYIJ9w?si=EfAN82ivmcAxQ6Ay.

    You can connect with me at https://www.linkedin.com/in/enterprisedoctor/ and join our Facebook group at https://www.facebook.com/groups/enterprisedoctorbusinessshow/.

    My website is at https://enterprisedoctor.co.uk/.

    Clips of all episodes are at https://www.youtube.com/user/EnterpriseDoctor/ - please subscribe there, and within your podcast app!

    Copyright Marlow FM Ltd 2024. Reproduced here by kind permission of Marlow FM Ltd.

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    43 mins
  • Sheila Docker & Mark Baxter guest on the Business Show 10th October 2024
    Oct 13 2024

    On The Business Show on Marlow FM on 10th October 2024, my guests were branding expert Mark Baxter and behaviour change, energy and wellness coach Sheila Docker, who joined me to talk about their work, and to discuss a range of business news stories.

    I started the show with one from the Hilary playlist – Siouxsie And The Banshees with Hong Kong Garden. Hear it at https://youtu.be/Y-l9GQJRl9Y?si=a-7grzfJbg3WTKf7 .

    Sheila spoke about The Primal Zone, her coaching business. She works mainly with men and we talked about why it may be that men need / want her help, as well as how attainable their objectives are.

    Connect with Sheila via https://www.linkedin.com/in/sheiladocker/ and her website is at https://www.theprimalzone.com/ .

    Mark then spoke about his work running brand design consultancy Baggi. He describes the three things that make an effective brand and we talk about why the Marlow FM logo is good, but as he made clear, a brand is so much more than a logo.

    For more see https://www.baggi.co.uk/ and connect with Mark at https://www.linkedin.com/in/markbaggibaxter/ .

    Sheila’s music choice was Highwomen by The Highwomen, because it’s a brilliant song by a supergroup and is the female version of a song released by a male supergroup. Hear it at https://youtu.be/7D-6nklMMbM?si=hmRn9TKN_lRkHax8 .

    Her business news story was https://www.fastcompany.com/91051135/what-going-to-the-gym-taught-me-about-running-a-business - the parallels were intriguing and useful to those running businesses.

    We then played Mark’s music choice – The Harry J All Stars with Liquidator, which I said I didn’t know but I do – I bet you do too! Listen in to find out the link between the song, a certain football match, and the name of his business. Hear it at https://youtu.be/OTn01jjEFfY?si=v92zesSRNJ7Jjc5J.

    Mark then chose https://www.creativereview.co.uk/burger-king-post-birth-ad-controversy/ - the ads have certainly got Burger King noticed, and our conversation covered a wide range, from marketing to breastfeeding and much in between!

    My story was https://www.hrgrapevine.com/content/article/2024-09-25-upcoming-changes-to-sexual-harassment-legislation-everything-hr-needs-to-know - why do so few people know about this new law, and how can it be implemented, particularly by small businesses?

    The last song is another from the Hilary playlist – Ever Fallen In Love (With Someone You Shouldn’t’ve) by Buzzcocks - hear it at https://youtu.be/0Af7ayYIJ9w?si=EfAN82ivmcAxQ6Ay.

    Connect with me at https://www.linkedin.com/in/enterprisedoctor/ and join our Facebook group at https://www.facebook.com/groups/enterprisedoctorbusinessshow/.

    Clips of all episodes are at https://www.youtube.com/user/EnterpriseDoctor/ - please subscribe there, and here!

    Copyright Marlow FM Ltd 2024. Reproduced here by kind permission of Marlow FM Ltd.

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    48 mins
  • How do you make your brand sustainable?
    Sep 2 2024

    In today’s episode of The Enterprise Doctor Business Show, my guest is sustainability brand ambassador Lynne Lambourne.

    We spoke about the potential for greenwashing as opposed to true sustainability, how small businesses can start going about becoming sustainable, how to market the ways in which you are sustainable, and a lot more!

    You can connect with Lynne at https://www.linkedin.com/in/lynne-lambourne-90667b2/ and her website is at https://lynnelambourne.com/.

    The link to the tool provided by the Thames Valley Chamber of Commerce that I mentioned can be found at https://www.thamesvalleychamber.co.uk/sustainability/ .

    If you want to connect with me, to talk about the mentoring and coaching I deliver to small businesses, or if you think you'd be a good guest on the show, please do let me know. You can do that via https://www.linkedin.com/in/enterprisedoctor/ .

    To contribute to (or just read) conversations about this episode, please join the podcast's Facebook group at https://www.facebook.com/groups/enterprisedoctorbusinessshow/ .

    And my website is at https://enterprisedoctor.co.uk/.

    On the YouTube channel at https://www.youtube.com/user/EnterpriseDoctor you can hear clips of other episodes – please subscribe there!

    And within your podcast app, remember to like this episode (if you like it!), leave us a great review, and please do subscribe there too, to ensure new episodes hit your app as soon as they're released.

    These words and the content of the podcast are © Enterprise Doctor 2024.

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    27 mins
  • Gender health gap in the workplace
    Aug 27 2024

    On today’s episode of The Enterprise Doctor Business Show, my guest was Rebecca Mian, Director of People Services at Benenden Health.

    We spoke about the campaign launched by Benenden Health, in partnership with the Fawcett Society and Cherry Healey, which shines a light on the gender health gap in the UK in a bid to break down the barriers that lead to poorer health outcomes for women.

    Identifying some of the key issues they face in the workplace, more than two thirds of women (70%) said they find it challenging dealing with periods at work, while 62% have faced challenges when pregnant. In this instance, almost half revealed that they have had difficulty when trying to conceal a pregnancy in the workplace and two thirds of women (64%) say they have struggled with the impact of the menopause at work.

    You can connect with Rebecca at https://www.linkedin.com/in/rebecca-mian-644a913a/ and the Benenden Health website is at https://www.benenden.co.uk/ .

    For more on the report and the associated campaign, go to https://www.benenden.co.uk/newsroom/gender-health-gap-2024/ .

    If you want to connect with me, to talk about the mentoring and coaching I deliver to small businesses, or if you think you'd be a good guest on the show, please do let me know. You can do that via https://www.linkedin.com/in/enterprisedoctor/ .

    To contribute to (or just read) conversations about this episode, please join the podcast's Facebook group at https://www.facebook.com/groups/enterprisedoctorbusinessshow/ .

    And my website is at https://enterprisedoctor.co.uk/.

    On the YouTube channel at https://www.youtube.com/user/EnterpriseDoctor you can hear clips of other episodes – please subscribe there!

    And within your podcast app, remember to like this episode (if you like it!), leave us a great review, and please do subscribe there too, to ensure new episodes hit your app as soon as they're released.

    These words and the content of the podcast are © Enterprise Doctor 2024.

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    14 mins