On The Business Show on Marlow FM on 21st Nov 24, my guests were marketing expert Sophie Comas and LinkedIn Profiler Tony K Silver, who joined me to talk about their work, and to discuss some business news stories.

I started the show with one from the Hilary playlist – Natural Woman from Carole King. Hear a great live version at https://youtu.be/MOyvYnkdEcc?si=08OhgHhEOrcymZtV .

Sophie then spoke about her business Rimu Marketing, which specialises in helping their clients connect with their ideal audiences. The strategic part of their work is Sophie’s favourite, and the new social media channel Bluesky got a mention for the first time on my show!

Connect with Sophie via https://www.linkedin.com/in/sophiecomas/ and her website is at https://www.rimumarketing.co.uk/ .

Tony then spoke about his work as a LinkedIn profiler, speaker and educator. LinkedIn is now 21 years old and for much of that time Tony has been giving bespoke help to users, to help them define the reasons they’re on LinkedIn, and to then achieve those objectives.

See https://www.linkedin.com/in/tonyksilver/ where you can of course connect with him.

His music choice was Elton John & Dua Lipa’s Cold Heart, because it’s an example of different generations working together, reflecting the work he does with schools. Hear a live version of this song too, at https://youtu.be/YjEqEHTgXLk?si=muj41Qdym8-fOzsJ .

The business news story chosen for us by Tony was https://scottishbusinessnews.net/survey-reveals-more-than-72-of-uk-sme-owners-believe-business-is-becoming-more-difficult/ - what are the factors contributing to this, and what can we do about it?

We then played Sophies choice of music, Club Tropicana by Wham!, because it was too early for Last Christmas and Wham! Is one of her favourite bands. You can hear a live version of it at https://youtu.be/TLni32ys0sQ?si=DyOcWTw-eOoozeqs .

Sophie then chose for us the story at https://www.bbc.co.uk/news/articles/c93pz1dz2kxo - is generative AI more of a problem than a boon in the workplace?

We finished with a story that I found, that we seem to discuss once a year, about the effectiveness of TV Christmas ads – read it at https://www.marketingweek.com/john-lewis-effectiveness-score/ , but how do they measure the effectiveness when it’s not Christmas yet?

The last song is another from the Hilary playlist – I Am Woman by Helen Reddy - you can hear a live version at https://youtu.be/rptW7zOPX2E?si=vCk3xRNH0qqdZb4u .

You can connect with me at https://www.linkedin.com/in/enterprisedoctor/ and join our Facebook group at https://www.facebook.com/groups/enterprisedoctorbusinessshow/.

My website is at https://enterprisedoctor.co.uk/.

Clips of all episodes are at https://www.youtube.com/user/EnterpriseDoctor/ - please subscribe there, and within your podcast app!

Copyright Marlow FM Ltd 2024. Reproduced here by kind permission of Marlow FM Ltd.

On today’s episode of The Enterprise Doctor Business Show, my guest was Grace Hardy, of Hardy Accounting, which focusses on helping young business owners navigate the world of accounting.

We started by talking about why she didn’t go to university and went the apprenticeship route instead.

We went on to discuss the pros and cons of apprenticeships, and how much that has changed since I was a lad!

But what about the skills needed to run a business, as well as those required to be an accountant?

You can connect with Grace at https://www.linkedin.com/in/grace-hardy-maat-b3a6a91b4/ and their website is at https://www.hardyaccounting.com/. Her podcast can be found on all major platforms by searching “The Unconventional Podcast” (the word “The” is important!).

If you want to connect with me, to talk about the mentoring and coaching I deliver to small businesses, or if you think you'd be a good guest on the show, please do let me know. You can do that via https://www.linkedin.com/in/enterprisedoctor/.

To contribute to (or just read) conversations about this episode, please join the podcast's Facebook group at https://www.facebook.com/groups/enterprisedoctorbusinessshow/ .

And my website is at https://enterprisedoctor.co.uk/.

On the YouTube channel at https://www.youtube.com/user/EnterpriseDoctor you can hear clips of other episodes – please subscribe there!


And within your podcast app, remember to like this episode (if you like it!), leave us a great review, and please do subscribe there too, to ensure new episodes hit your app as soon as they're released.

These words and the content of the podcast are © Enterprise Doctor 2024.

On The Business Show on Marlow FM on 7th November 2024, my guests were marketing expert Vicky White and solicitor Erika Moralez-Perez, who joined me to talk about their work, and to discuss a range of business news stories.

I started the show with one from the Hilary playlist – Road Rage from Catatonia. You can hear it at https://youtu.be/U_bL0EqlDEk?si=hDjWvaEPRtup8q5E.

Erika then spoke about her work with Iconos Group, including that they only work with businesses, providing outsourced in house legal services. Much of their work is about prevention rather than cure, and we talked about the wisdom of businesses going that route.

You can connect with Erika via https://www.linkedin.com/in/erikamoralezperez/and her website is at https://www.iconos-group.com/.

Vicky then spoke about her work for White Communications, a digital marketing agency working with startups and SMEs to help them accelerate their growth. It’s so much ore than building a website. You need a marketing strategy, and have to draw people to the website.

For more see https://whitecommunications.co.uk/ and you can connect with Vicky at https://www.linkedin.com/in/vickyannewhite/ .

Vicky’s music choice was Firework by Katy Perry, because it’s just the week to play it! You can hear it at https://youtu.be/QGJuMBdaqIw?si=jjJNUclUW_7DoDRd.

The business news story chosen for us by Vicky was https://www.dailymail.co.uk/news/article-14039891/Blinds-company-goes-viral-adding-touch-Gen-Z-riz-marketing-campaign.html - what a fab way to go viral – what can other businesses do to go viral?

We then played Erika’s choice of music – Survivor by Destiny’s Child, because it’s been one of those weeks, and she feels like a survivor! You can hear it at https://youtu.be/Wmc8bQoL-J0?si=etPNs1VDEhsBAXuP.

Erika then chose for us the story at https://www.bbc.co.uk/news/articles/cqxj700pxpdo - a great story, and so is the AI business angle that we discussed in some detail.

The last song is another from the Hilary playlist – I Gotta Feeling by The Black Eyed Peas - you can hear it at https://youtu.be/uSD4vsh1zDA?si=H8uCVFxiBL4F4HJ0.

You can connect with me at https://www.linkedin.com/in/enterprisedoctor/ and join our Facebook group at https://www.facebook.com/groups/enterprisedoctorbusinessshow/.

My website is at https://enterprisedoctor.co.uk/.

Clips of all episodes are at https://www.youtube.com/user/EnterpriseDoctor/ - please subscribe there, and within your podcast app!

Copyright Marlow FM Ltd 2024. Reproduced here by kind permission of Marlow FM Ltd.