On The Business Show on Marlow FM on 21st Nov 24, my guests were marketing expert Sophie Comas and LinkedIn Profiler Tony K Silver, who joined me to talk about their work, and to discuss some business news stories.

I started the show with one from the Hilary playlist – Natural Woman from Carole King. Hear a great live version at https://youtu.be/MOyvYnkdEcc?si=08OhgHhEOrcymZtV .

Sophie then spoke about her business Rimu Marketing, which specialises in helping their clients connect with their ideal audiences. The strategic part of their work is Sophie’s favourite, and the new social media channel Bluesky got a mention for the first time on my show!

Connect with Sophie via https://www.linkedin.com/in/sophiecomas/ and her website is at https://www.rimumarketing.co.uk/ .

Tony then spoke about his work as a LinkedIn profiler, speaker and educator. LinkedIn is now 21 years old and for much of that time Tony has been giving bespoke help to users, to help them define the reasons they’re on LinkedIn, and to then achieve those objectives.

See https://www.linkedin.com/in/tonyksilver/ where you can of course connect with him.

His music choice was Elton John & Dua Lipa’s Cold Heart, because it’s an example of different generations working together, reflecting the work he does with schools. Hear a live version of this song too, at https://youtu.be/YjEqEHTgXLk?si=muj41Qdym8-fOzsJ .

The business news story chosen for us by Tony was https://scottishbusinessnews.net/survey-reveals-more-than-72-of-uk-sme-owners-believe-business-is-becoming-more-difficult/ - what are the factors contributing to this, and what can we do about it?

We then played Sophies choice of music, Club Tropicana by Wham!, because it was too early for Last Christmas and Wham! Is one of her favourite bands. You can hear a live version of it at https://youtu.be/TLni32ys0sQ?si=DyOcWTw-eOoozeqs .

Sophie then chose for us the story at https://www.bbc.co.uk/news/articles/c93pz1dz2kxo - is generative AI more of a problem than a boon in the workplace?

We finished with a story that I found, that we seem to discuss once a year, about the effectiveness of TV Christmas ads – read it at https://www.marketingweek.com/john-lewis-effectiveness-score/ , but how do they measure the effectiveness when it’s not Christmas yet?

The last song is another from the Hilary playlist – I Am Woman by Helen Reddy - you can hear a live version at https://youtu.be/rptW7zOPX2E?si=vCk3xRNH0qqdZb4u .

You can connect with me at https://www.linkedin.com/in/enterprisedoctor/ and join our Facebook group at https://www.facebook.com/groups/enterprisedoctorbusinessshow/.

My website is at https://enterprisedoctor.co.uk/.

Clips of all episodes are at https://www.youtube.com/user/EnterpriseDoctor/ - please subscribe there, and within your podcast app!

Copyright Marlow FM Ltd 2024. Reproduced here by kind permission of Marlow FM Ltd.