In 2017, I thought the key to attracting clients was sounding as smart and technical as possible.

I filled my captions with jargon about time-under-tension squats and eccentric phases - and nobody cared.

My girlfriend, who was part of my target audience, gave me the brutally honest feedback I needed: "This isn’t speaking to anyone!" Once I swapped the complex words for language my audience actually used, everything changed.

In this episode, I’m sharing the cringe-worthy mistakes I made, what finally clicked, and the lesson every coach needs to hear: your audience doesn’t need a lecture - they need to feel understood.

Tune in for a lighthearted story with a serious takeaway!

In this episode, we dive into the world of online coaches and the language they use to connect with their audience.

We explore how relying on generic phrases like "skyrocket your confidence" or "live your best life" can actually hurt your business by failing to speak directly to your ideal clients.

On the flip side, many coaches overcompensate by using complex jargon that leaves their audience confused and disengaged.

Instead, we discuss how simplifying your message with clear, specific language helps build real connections that lead to client retention and business growth.

Tune in for tips on finding the perfect balance between clarity and engagement - without overcomplicating your message or sounding too generic.

This week, we’ve been diving deep into why your self-worth should never be tied to your business metrics. In today’s episode, I’ll walk you through the exact process we use inside The Efficient Coach to break this cycle for good.

We’ll explore three powerful steps:

1. Reframing Outcomes: Learn how to use the Thoughts Aren’t Facts (TAF) Framework to reframe any result - whether it’s a win, a loss, or somewhere in between - and see every outcome as valuable feedback.

2. The Philosophy: 'You Are Not Your Business': Discover why standing out by staying true to your unique strengths - not following trends - is key to sustainable growth and emotional resilience.

3. Gaining Perspective Through Conversation: See how mentoring helps take unchallenged thoughts out of your head, giving you clarity and shifting limiting beliefs.

By the end of this episode, you’ll have actionable strategies to unhook your self-worth from business metrics and build a more balanced, authentic approach to success.

In this episode, we dive into the core philosophy behind The Efficient Coach: detaching self-worth from business metrics.

Many coaches feel their identity is tied to their business performance, riding the highs and lows of client wins, launches, and revenue. But Efficient Coaches know that true resilience comes from recognising that business results are feedback, not reflections of personal value.

We’ll explore how to reframe setbacks as data points, build a mindset rooted in growth and compassion, and develop a healthier relationship with success and failure.

Tune in to discover why stepping back from metrics can actually empower you to grow - and thrive - more sustainably in your coaching journey.

In this episode, I dive into a time when my pursuit of success nearly led me to burnout.

I share what happened as my obsession with hitting financial goals caused me to lose sight of what truly mattered - my relationships, personal interests, and values.

After reaching a breaking point, I realised that financial growth alone wouldn’t bring fulfilment.

I talk about the intentional changes I made to rebuild my life around what actually matters and how these lessons form the foundation of The Efficient Coach.

If you’ve ever felt trapped in the ‘more is better’ cycle, this episode will help you see that true success comes from balance, not burnout.

In this episode we explore the impact of over-identifying with business outcomes.

When things are going well, it can feel like you’re on top of the world. But when there’s a setback - like a client leaving or a failed launch - it can hit you hard, making you feel like you've personally failed.

This episode breaks down the journey of over-identification in three phases: the Emotional Phase, where constant comparison fuels anxiety and a risk-averse mindset; the Stunted Innovation Phase, where fear blocks creativity and decision-making; and finally, the Burnout Phase, where the attachment to outcomes becomes so heavy it may push coaches to consider stepping away.

Tune in to learn why detaching self-worth from metrics is essential for sustainable financial growth and business fulfilment.

In this episode, we dive into the power of setting boundaries and managing energy to create sustainable work-life balance as an online coach.

I’ll walk you through The Flow & Focus Framework, a tool that helps you align your personal values, manage your energy, and set clear boundaries between work and personal life.

By using this approach, you’ll attract more clients who align with your vision, leading to better retention, consistent leads, and steady income growth.

If you’re ready to stop burning out and start building a balanced, thriving coaching business, this episode is for you!