In 2017, I thought the key to attracting clients was sounding as smart and technical as possible.

I filled my captions with jargon about time-under-tension squats and eccentric phases - and nobody cared.

My girlfriend, who was part of my target audience, gave me the brutally honest feedback I needed: "This isn’t speaking to anyone!" Once I swapped the complex words for language my audience actually used, everything changed.

In this episode, I’m sharing the cringe-worthy mistakes I made, what finally clicked, and the lesson every coach needs to hear: your audience doesn’t need a lecture - they need to feel understood.

Tune in for a lighthearted story with a serious takeaway!

In this episode, we dive into the world of online coaches and the language they use to connect with their audience.

We explore how relying on generic phrases like "skyrocket your confidence" or "live your best life" can actually hurt your business by failing to speak directly to your ideal clients.

On the flip side, many coaches overcompensate by using complex jargon that leaves their audience confused and disengaged.

Instead, we discuss how simplifying your message with clear, specific language helps build real connections that lead to client retention and business growth.

Tune in for tips on finding the perfect balance between clarity and engagement - without overcomplicating your message or sounding too generic.

This week, we’ve been diving deep into why your self-worth should never be tied to your business metrics. In today’s episode, I’ll walk you through the exact process we use inside The Efficient Coach to break this cycle for good.

We’ll explore three powerful steps:

1. Reframing Outcomes: Learn how to use the Thoughts Aren’t Facts (TAF) Framework to reframe any result - whether it’s a win, a loss, or somewhere in between - and see every outcome as valuable feedback.

2. The Philosophy: 'You Are Not Your Business': Discover why standing out by staying true to your unique strengths - not following trends - is key to sustainable growth and emotional resilience.

3. Gaining Perspective Through Conversation: See how mentoring helps take unchallenged thoughts out of your head, giving you clarity and shifting limiting beliefs.

By the end of this episode, you’ll have actionable strategies to unhook your self-worth from business metrics and build a more balanced, authentic approach to success.