Ben Luckens had two F45 franchises and a CrossFit Affiliate. He walked away from both, opened a single gym on his own terms, and increased revenue by $120,000 a year.

In this episode, he tells Dan exactly how he did it, and how you can too.

The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.

Did you know you can add tens of thousands of dollars to your annual revenue with just one email?

Raising the prices of PT sessions, classes, or gym memberships is one of the scariest things a fitness professional can do.

But there's a tried and tested six step process that can help you boost your income WITHOUT losing clients.

In this episode, Dan walks you through everything you need to do for a successful (and PROFITABLE) price increase.

The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.

How should you market your fitness business if you only have $50 a month?

How about $200, $1,000, $2,500 or even $10,000 a month?

We set digital marketing consultant, Rita Franchina from Franky Digital, the challenge of designing a marketing plan for each of these budgets.

No matter how much money you’ve got to spend, this episode will tell you the best way to spend it to maximise leads, get more clients and members, and grow your fitness business.

The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.

Dan uses the science of behavioural economics to provide very tactical strategies to get more fitness clients and sell more fitness memberships.

Implement these 63 psychology-hacks into your marketing and watch your conversion rates skyrocket.

Download the free PDF that accompanies this episode.

The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.

This episode’s a bit different, it’s a recent interview Dan did on the Fitness Education Online Podcast, where he spoke about his own journey in fitness, mentorship and the Perth Fitness Business Summit.

The link mentioned by Dan in this episode, with all the resources and recommendations discussed is here: https://rangeofmotion.net.au/feo/

The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.

If you're a gym owner looking to develop multiple income streams, this one is for you.

Dan goes deep into the pros, cons and strategy of incorporating recovery modalities like ice baths and saunas into your gym.

If you're considering doing this, or have already implemented it, PLEASE listen to this episode.

The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.

At the time of recording this podcast, Dan had conducted 3,612 one-on-one business mentoring consultations with fitness business owners, over six years.

And after a while, you start to see patterns.

In this episode, Dan picks out the 13 things the most successful fitness business owners do best.

Learn more about the Perth Fitness Business Summit.

The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.

Confused about staff?

This one goes out to all those fitness business owners who have staff, but aren't exactly sure where they stand legally. Contractors? Employess? Part time? Casual? Full time?

Director of AQ People Solutions, Ash Williams, does a deep dive into:

• Whether your staff should be contractors or employees.
• How to structure contracts.
• How to manage performance issues from staff.

This is a rare chance to get Human Resources and Industrial Relations information - specific to the fitness industry.

The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.