The Apartment Department - A Podcast for Multifamily Marketers

De: Chris Johnson & Anne Baum
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  • Resumen

  • Welcome to The Apartment Department - the podcast for multifamily marketers by multifamily marketers, co-hosted by Chris Johnson and Anne Baum and produced by Carlos Marquez.

    The purpose of The Apartment Department is to invite collaboration within the multifamily marketing space through discussions around data, going back to basics, digital marketing, and adapting to changes in apartment marketing by thinking differently. Our goal for every episode is for our listeners to walk away with one actionable item you can implement within your organization.

    We invite you to listen, comment, follow our page, share episodes, and invite yourself on as a guest (seriously, though, we love collaboration). We appreciate your support, and welcome to The Apartment Department!
    © 2025 The Apartment Department - A Podcast for Multifamily Marketers
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Economía Gestión Gestión y Liderazgo Marketing Marketing y Ventas
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Episodios
  • 600 Secret Shops Revealed: Fixing the Fractured Prospect Journey with Eden Chai

    600 Secret Shops Revealed: Fixing the Fractured Prospect Journey with Eden Chai
    Mar 25 2025

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    In this episode Eden Chai, co-founder and CMO of Flair shares critical findings from their new secret shop tool which, after gathering data from over 600 shops allowed Eden to draw one conclusion: the prospect journey is fractured (or dare we say, broken).

    https://www.getflair.io/resources/free-secret-shopping-tool

    This episode dives into why the prospects journey often contains unnecessary hurdles including conflicting automations, outdated technologies, and outdated contact information. Additionally, he reveals the leasing offices best friend (and worst enemy) the phone.

    After you listen to the episode make sure you try Flair's new tool. We promise you will have several "ah-ha" moments after experiencing your leasing experience through a prospects eyes.
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    46 m
  • The Art of Efficiency: Smarter Marketing with Sarah Wieman

    The Art of Efficiency: Smarter Marketing with Sarah Wieman
    Mar 11 2025

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    In this episode Chris and Anne welcome back a fan favorite, Sarah Wieman, to discuss how marketers can embrace technology and trends to find marketing efficiencies. They cover topics like supplier consolidation, technology to gain every day efficiencies, how to structure your marketing to get more out of your campaigns, and of course, AI.

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    43 m
  • Innovation Everywhere: Specialization, Centralization, and AI with Chelsea Kneeland

    Innovation Everywhere: Specialization, Centralization, and AI with Chelsea Kneeland
    Feb 4 2025

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    Chelsea Kneeland, Innovation Insider at Multifamily Insider, is an expert at what is coming next in multifamily innovation. In this very special episode, she gives us her take on where multifamily is going next when we use words like "specialization, centralization, and AI" and how despite all of the change that is predicted, one thing will always stay the same and that is that humans are always at the center of our business.
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    49 m

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