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In this episode, join co-hosts Anne and Chris with guest Kristi Fickert, SVP of Growth and Marketing at Kurie, to discuss the value of streaming video ads for multifamily. For so long, TV advertising was out of reach for individual properties because of the enormous cost and lack of targeting however, the rise of streaming TV has opened up a whole new opportunity. In a time where brand awareness is a differentiator and the race to meet the renter where they are, streaming tv ads and reusable, easy to generate video content at your fingertips is a game-changer. You will be sold on the future of streaming ads and video after this episode.

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In this episode Eden Chai, co-founder and CMO of Flair shares critical findings from their new secret shop tool which, after gathering data from over 600 shops allowed Eden to draw one conclusion: the prospect journey is fractured (or dare we say, broken).

https://www.getflair.io/resources/free-secret-shopping-tool

This episode dives into why the prospects journey often contains unnecessary hurdles including conflicting automations, outdated technologies, and outdated contact information. Additionally, he reveals the leasing offices best friend (and worst enemy) the phone.

After you listen to the episode make sure you try Flair's new tool. We promise you will have several "ah-ha" moments after experiencing your leasing experience through a prospects eyes.

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In this episode Chris and Anne welcome back a fan favorite, Sarah Wieman, to discuss how marketers can embrace technology and trends to find marketing efficiencies. They cover topics like supplier consolidation, technology to gain every day efficiencies, how to structure your marketing to get more out of your campaigns, and of course, AI.

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Chelsea Kneeland, Innovation Insider at Multifamily Insider, is an expert at what is coming next in multifamily innovation. In this very special episode, she gives us her take on where multifamily is going next when we use words like "specialization, centralization, and AI" and how despite all of the change that is predicted, one thing will always stay the same and that is that humans are always at the center of our business.

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In this episode, Stacey Hampton, founder of AssetNOI, and all around multifamily expert takes us into how top-notch operators analyze, diagnose, and solve occupancy challenges. In addition, she shares with us how she is able to sell marketing by reframing the conversation around revenue lost instead of expenses accumulated. Marketers - you will leave this episode knowing exactly how to reframe your budget conversations with your operations teams so that the "maths" make sense.

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In this episode, co-hosts Chris Johnson and Anne Baum reflect on their professional successes from 2024 and look ahead to 2025.

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Multifamily marketers, are you ready for 2025 to be your best year ever? Sarah Wieman, Regional Sales Manager at REACH by RentCafe spills all the secrets on what multifamily marketers are focusing on right now to set themselves apart for 2025. If you are ready to be inspired then this episode is for you.

Fun fact: Anne, Chris, and Sarah presented together at the AIM Conference in 2024.

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If you want to know what the next big thing in multifamily marketing will be then this episode is for you. Matthew Kilmurry, founder of ApartmentGeofencing.com talks to co-hosts Anne Baum and Chris Johnson about the role of geo-fencing and streaming ads in the multifamily marketing funnel. Bonus: He gives guidance to marketers on how much they should be spending on their brand and awareness budgets for their properties.