• Lessons from Nike’s Challenges: What B2B Marketers Can Learn About Revitalizing Mature Products
    Nov 21 2024

    Nike’s recent challenges underscore a truth all brands face: staying relevant in a competitive market isn’t easy. As B2B marketers, there’s a lot we can learn from the steps—and missteps—of a company like Nike, particularly when it comes to maintaining distribution partnerships, staying tuned to customer needs, and embracing strategic agility. Tom, Mary and Sean discuss these lessons learned in this podcast.

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    18 mins
  • Breaking Free from the Annual Planning Cycle
    Oct 25 2024

    In this episode, Mary, Tom, and Sean discuss the inefficiencies of traditional finance-driven planning cycles and explore a more flexible, customer-centric approach to strategic planning. They emphasize how trends and customer needs should drive strategy rather than rigid annual reviews.

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    17 mins
  • Market Shaping: Strategies for Redefining Your Competitive Landscape
    Sep 6 2024

    In this episode, we explore the transformative potential of Artificial Intelligence (AI) in strategic marketing, focusing on how AI can enhance the effectiveness and innovation of marketing teams. Our discussion covers the ways AI can assist in generating ideas, understanding market trends, and driving strategic decisions.

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    19 mins
  • What B2B Leaders Can Learn from Southwest Airlines’ Mistakes: Staying Ahead of Customer Needs
    Aug 16 2024

    In this episode, we analyze Southwest Airlines’ recent policy shift from open seating to assigned seating, exploring how even the most successful companies can falter when they fail to adapt to changing customer needs. We translate this B2C lesson into actionable insights for B2B leaders, with three examples of how to avoid similar pitfalls in your own organization.

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    17 mins
  • How Archetypes Dramatically Increase Regional Buy-In to Your Global Strategies
    Aug 2 2024

    In this episode, we delve into the strategic importance of using archetypes to simplify and enhance global marketing and learning and development (L&D) strategies. Our conversation highlights how categorizing countries into archetypes can streamline program development, improve regional buy-in, and foster innovation.

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    16 mins
  • Leveraging AI in Strategic Marketing: Insights and Innovations
    Jul 18 2024

    In this episode, we explore the transformative potential of Artificial Intelligence (AI) in strategic marketing, focusing on how AI can enhance the effectiveness and innovation of marketing teams. Our discussion covers the ways AI can assist in generating ideas, understanding market trends, and driving strategic decisions.

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    17 mins
  • Boost Your Business Strategy with the Magic of Predictive Tools
    Jun 6 2024

    In this second episode of our two-part series on trend prediction, we delve deeper into the importance of identifying and understanding market trends and their implications. Our discussion revolves around notable predictions we've made using our analytical tools, emphasizing both successes and challenges in forecasting.

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    18 mins
  • Can These Strategic Marketing Tools Help Your Team Anticipate The Future?
    May 20 2024

    In this episode, we delve into the fascinating world of trend prediction and how our analytical tools have helped us foresee significant industry shifts. Our discussion revolves around three key predictions we've made, the tools that facilitated these insights, and the outcomes that validated our forecasts.

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    20 mins