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Lessons from Nike’s Challenges: What B2B Marketers Can Learn About Revitalizing Mature Products
Nov 21 2024
Length: 18 mins
Podcast

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Lessons from Nike’s Challenges: What B2B Marketers Can Learn About Revitalizing Mature Products

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Summary
Nike’s recent challenges underscore a truth all brands face: staying relevant in a competitive market isn’t easy. As B2B marketers, there’s a lot we can learn from the steps—and missteps—of a company like Nike, particularly when it comes to maintaining distribution partnerships, staying tuned to customer needs, and embracing strategic agility. Tom, Mary and Sean discuss these lessons learned in this podcast.

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