The Accidental Marketer Podcast

By: Impact Planning Group
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  • Summary

  • I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.
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Economics Management Marketing
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Episodes
  • Lessons from Nike’s Challenges: What B2B Marketers Can Learn About Revitalizing Mature Products

    Lessons from Nike’s Challenges: What B2B Marketers Can Learn About Revitalizing Mature Products
    Nov 21 2024

    Nike’s recent challenges underscore a truth all brands face: staying relevant in a competitive market isn’t easy. As B2B marketers, there’s a lot we can learn from the steps—and missteps—of a company like Nike, particularly when it comes to maintaining distribution partnerships, staying tuned to customer needs, and embracing strategic agility. Tom, Mary and Sean discuss these lessons learned in this podcast.

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    18 mins
  • Breaking Free from the Annual Planning Cycle

    Breaking Free from the Annual Planning Cycle
    Oct 25 2024

    In this episode, Mary, Tom, and Sean discuss the inefficiencies of traditional finance-driven planning cycles and explore a more flexible, customer-centric approach to strategic planning. They emphasize how trends and customer needs should drive strategy rather than rigid annual reviews.
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    17 mins
  • Market Shaping: Strategies for Redefining Your Competitive Landscape

    Market Shaping: Strategies for Redefining Your Competitive Landscape
    Sep 6 2024

    In this episode, we explore the transformative potential of Artificial Intelligence (AI) in strategic marketing, focusing on how AI can enhance the effectiveness and innovation of marketing teams. Our discussion covers the ways AI can assist in generating ideas, understanding market trends, and driving strategic decisions.
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    19 mins

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