Episodes

  • 333: How To Grow Your Licensing Leads List Organically

    333: How To Grow Your Licensing Leads List Organically
    Oct 14 2024
    Are you interested in expanding your business through licensing but don’t know where to start with generating leads? Maybe you’ve seen our client success stories and want the same for yourself, but you’re stuck on how to begin. This episode is for coaches, consultants, speakers, and service-based businesses who are ready to dive into the powerful world of content licensing. We’re talking about practical, proven strategies to organically grow your licensing leads list. If you’ve been consulting or coaching for a long time and need a new way to scale without exhaustive marketing and launch modes, this episode is your starting line. You will leave with actionable steps to generate leads and take your business to the next level of freedom and growth. In this episode, we unpack the basics of content licensing and break down three specific strategies to help you get off the ground with licensing leads. We start with a quick refresher on what content licensing is and why it's such a valuable approach. You’ll learn how to leverage LinkedIn as a goldmine for finding ideal buyers, how to set up and host a roundtable event to position yourself as a solution provider, and the power of teaching workshops and speaking engagements. Our aim is to encourage you to step out of your comfort zone and explore avenues you might not have considered before. Content licensing can truly transform your business and lifestyle, so let's get into it! End Results: You will be able to… Set up a profile on LinkedIn to leverage it for finding ideal licensing buyers. Understand… How to schedule and promote a roundtable event to connect with potential buyers. Discover… The steps to offer and teach workshops to organizations as a way to provide solutions. Know how to… Use speaking engagements to position yourself in front of decision-makers and generate licensing leads. Be able to take action on… Starting the process of generating leads without jumping too far ahead and being prepared for sales meetings. Resources SweetLife Co Licensing Trainings and Resources: sweetlifeco.com Apply To Work With Us: sweetlifeco.com/apply For more, visit our show notes on https://sweetlifepodcast.com/333
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    18 mins
  • 332: 3 Needs To 10x Your Profit and Leadership

    332: 3 Needs To 10x Your Profit and Leadership
    Sep 30 2024
    Are you a coach, consultant, or service-based business wondering why you can't seem to break through the revenue ceiling? Feeling frustrated because those with less experience seem to be more successful? This episode is for you. In today's show, we're diving into three proven strategies to 10x your revenue and elevate your leadership. We'll unpack the importance of solving a specific problem, honing in on your ideal audience, and choosing one channel to reach them. If you're tired of the grind and ready to upgrade your business, this episode is your blueprint. By the end, you'll know exactly what steps to take to transform your business growth. In this episode, I share personal insights and real-world strategies that have helped countless clients overcome similar obstacles. We'll talk about why it's vital to solve a problem that people already know they have, how to identify and target your ideal buyers, and the best channels to use for reaching them. I'll explain why LinkedIn is crucial for those looking to license their content and provide tips on other methods like teaching workshops or speaking engagements. This isn't fluff—these are actionable steps you can implement immediately. We are talking about real, practical advice that will make a difference in your business. End Results:
    • Understand the importance of solving a problem that people are actively searching for.
    • Identify and hone in on your ideal buyer to target your efforts effectively.
    • Make a decision on the best channel to reach your target audience.
    • Know how to leverage LinkedIn and other methods for licensing your content.
    • Discover strategies to increase your visibility and revenue in a saturated market.

    For more, go to the show notes which can be found at https://sweetlifepodcast.com/332
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    15 mins
  • 331: Reset and Refocus: Simple Business Routine

    331: Reset and Refocus: Simple Business Routine
    Sep 9 2024
    Are you feeling like your business is drifting and you need a quick but powerful reset? This episode will show you exactly how to reset and refocus your business in just four days. We’re talking about how to regain control without spending endless hours or needing a massive team retreat. Whether you've just come back from a vacation or simply feel out of sync, this plan will help you pinpoint areas for improvement and reposition your business effectively. This episode is perfect for anyone who doesn't have a ton of time but needs to sharpen their focus, strengthen their processes, and align their team quickly. If you're feeling overwhelmed or detached from your business operations, you will find this episode super helpful. In this episode, we dive into the ‘reset and refocus’ process that I’ve perfected over 15 years working with hundreds of entrepreneurs. I break it down into simple steps to make it very manageable, even if you only have a few minutes a day to spare. We’ll cover how to review your sales, marketing, programs, and systems in a way that leaves you with clear insights without the pressure of immediate action. This step-by-step guide helps you identify what's working, what's broken, and what new ideas you want to implement. End Results:
    • Identify what's working well in your sales, marketing, programs, and operations.
    • Pinpoint what needs fixing without feeling overwhelmed by immediate solutions.
    • Generate a list of new ideas and future initiatives you want to create or develop.
    • Schedule focused review sessions, ensuring you protect your time and stay efficient.
    • Develop a clear plan to discuss with your team or coach for implementing improvements.

    For full show notes and resources, visit https://sweetlifepodcast.com/331
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    14 mins
  • 330: The Cost of Not Licensing Part 2

    330: The Cost of Not Licensing Part 2
    Aug 26 2024
    How Much Money Are You Losing By Not Licensing Your Content Right Now Are you a coach, consultant, or service-based entrepreneur wondering why you should dive into licensing your content now? In this episode, we address the cost of inaction and how it’s impacting your bottom line. This show is for those ready to step up and scale their business by licensing their content. We’re unpacking the tangible financial benefits and showing just how much more profitable you could be with a licensing model. If you find yourself planning to get into licensing “someday” but never really understanding its true potential, this episode will open your eyes and motivate you to take action right away. In this episode, I dive deep into the numbers, providing real examples and scenarios that highlight how much money you're leaving on the table. We’ll break down the marketing spend of traditional direct-to-consumer models versus a licensing model’s lower operational costs. You’ll hear a story of a client who found herself at a loss for what to do with all her newfound free time after switching to licensing—a testament to how drastically your workload can change. By the end of this show, you’ll have a clear understanding of why now is the best time to license your content, and the significant financial relief and growth it can bring to your business. End Results:
    • Understand the immediate cost savings by switching from B2C to a licensing model.
    • Learn how to break down and compare your operational costs in different business models.
    • Identify how much more profitable your existing content can be through licensing.
    • Recognize the reduced workload and increased free time that comes with licensing.
    • Feel motivated to take actionable steps toward licensing your content now.
    Resources:
    • All resources and notes for this episode: https://www.sweetlifeco.com/330
    • Connect with us by visiting the podcast section on our website: https://www.sweetlifeco.com
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    25 mins
  • 329: The Cost of Not Licensing Part 1

    329: The Cost of Not Licensing Part 1
    Aug 12 2024
    Ever found yourself pondering if your time is more valuable than money? If so, you’re not alone. In this episode, we're diving into why licensing your content might be the game-changer you're looking for. We tackle the crucial question: what's the real cost of not licensing your content now? If you've been sidelining the idea due to your busy schedule or the money your business currently makes, this episode is tailored for you. Many entrepreneurs struggle with this decision, and today, we’re uncovering the hidden costs tied to not entering the licensing space sooner rather than later. This show is for anyone who values their time, especially if you’re feeling overwhelmed with the constant need to create, market, and deliver content. In our discussion, I use real-world numbers to highlight the time and effort you could save by licensing your content. I break down the exact hours it takes to create, market, and deliver your material, and why doing everything yourself might not be the most efficient or profitable path. If you’ve spent years building your content, you might wonder why you can’t catch a break. Licensing could be your solution. By the end of this episode, you'll have practical strategies to decide if licensing your intellectual property is right for you and your business. End Results:
    • Understand the actual time investment to create your content and how licensing can reclaim those hours.
    • Make informed decisions about licensing by knowing the extensive marketing efforts required for direct sales.
    • Realize the ongoing time and cost involved in content delivery even after creating it.
    • Understand the urgency of licensing your content before it becomes outdated and loses value.
    • Identify whether maintaining your current business model aligns with your long-term personal and professional goals.

    For more, visit our show notes https://sweetlifepodcast.com/329
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    21 mins
  • 328: How Can I License My Content or Course Faster?

    328: How Can I License My Content or Course Faster?
    Jul 29 2024
    Are you looking to license your content faster? Especially if you're a coach, consultant, or entrepreneur aiming to scale your business, this episode is for you. We dive into how you can sell licensing deals quickly and efficiently. We'll explore actionable steps to change the buyer for your licensed offers and how to tweak your products for faster sales. This show isn’t for those who prefer long, drawn-out sales processes; it’s for the hustlers who want speed and efficiency. If that's you, let's get started! In this episode, we talk about two key strategies to sell your licensed offers faster. The first strategy is changing your buyer. I explain why selling to smaller businesses, your clients, or even your competition can close deals quicker than targeting large corporations. We'll cover why big deals take longer due to multiple decision-makers and why you might want to focus on quicker, smaller sales initially. The second strategy is about changing your product a bit. Sometimes a smaller, bite-sized version of your big program can be more appealing and quicker to sell. We'll unpack both these strategies and show you how to implement them in your business. End Results: - Make quicker decisions on who to target for licensing your content. - Understand the benefits and drawbacks of selling to large corporations versus smaller entities. - Be able to break down your big program into smaller, sellable segments. - Learn how to package and price your offers for quicker sales. - Gain confidence in approaching both small and large buyers effectively. For all the resources visit https://sweetlifepodcast.com/328
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    17 mins
  • 327: 3 Considerations When Licensing Your Content To Other Coaches

    327: 3 Considerations When Licensing Your Content To Other Coaches
    Jul 15 2024
    Wondering if licensing your content is the right move? In this episode, we're talking about the crucial considerations for coaches, consultants, and subject matter experts looking to license their content. If you’ve been selling your genius directly to your clients and are now thinking of scaling your business by allowing other coaches or consultants to distribute your content, this podcast is for you. We dive into the key questions you should ask yourself before making this decision. Are you still planning to sell your content directly? How would licensing affect the integrity of your brand? What pricing structures should you consider? We cover it all so you can make an informed choice that's right for your business. What can you expect from this episode? We'll break down three main considerations to help guide your decision. First, we talk about whether you’ll keep selling your content yourself. This is essential because if you’re licensing to a direct competitor, it could impact both parties. Next, we discuss the importance of setting marketing rules for how your content is advertised by others. This is about maintaining the integrity of your brand and ensuring it’s presented in a way that aligns with your values. Finally, we go over pricing strategies, making sure you set fair guidelines for how others can price your licensed content. You’ll walk away with a clear understanding of these critical factors, empowering you to confidently navigate the licensing landscape. End Results:
    • Understand if continuing to sell your content directly is the right move for you.
    • Set effective marketing rules to protect your brand.
    • Determine the best pricing strategies for your licensed content.
    • Know how to turn competition into clients by leveraging your IP.
    • Make ethical decisions that support both your business and your licensees.

    For resources and more, visit https://sweetlifepodcast.com/327
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    17 mins
  • 326: Content and Licensing Mistakes To Avoid

    326: Content and Licensing Mistakes To Avoid
    Jul 1 2024
    Are you a coach, consultant, speaker, or expert wondering how to protect and profit from your content? This episode is essential for professionals looking to avoid the most common mistakes with content licensing. We’re covering real-life stories and practical steps to ensure you approach content licensing the right way. By understanding these key mistakes, you can save yourself time, money, and unnecessary headaches as you expand your business reach and impact. In this episode, we’re unpacking the top three mistakes that can derail your content licensing journey. From incorrect pricing methods to unclear rules and poorly structured offers, we’re talking about what to avoid and why it matters. Drawing from real client experiences, we'll discuss actual scenarios where things went wrong so you can learn and prevent those errors. This episode is a must-listen if you're serious about scaling your expertise through effective content licensing. End Results: Understand Pricing: You will be able to accurately price your content by considering various factors including operational costs and the value it provides to organizations. Set Clear Rules: Master the rules of content licensing to ensure your IP is protected and leveraged correctly. Structure Offers Right: Know how to create a licensing offer that is not only attractive but also scalable and non-customizable to fit multiple clients. Avoid Common Pitfalls: Discover how to avoid the common mistakes many make when they start licensing their content. Negotiate with Confidence: Be equipped to handle negotiations by knowing what to include in your licensing agreement and how to present your offer. Resources: Apply to work with us: sweetlifeco.com/apply Learn more about our programs: sweetlifeco.com After listening to this episode, you’ll be equipped to confidently move forward with content licensing, knowing how to avoid the pitfalls, protect your intellectual property, and maximize your profit potential. For more, visit https://sweetlifepodcast.com/326
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    24 mins